- Controls
- Day-to-day vendor calls, service history and which contractor gets the emergency call.
How to open: Ask how they handle after-hours failures today and who they call first.
Commercial refrigeration appointment setting: service contracts before the next failure
Most refrigeration work gets sold in the worst possible moment: a walk-in is down and the buyer calls whoever answers. We book meetings before that moment, with the operators who own refrigerated assets, so your company is the one already on file when equipment fails or a replacement gets budgeted.
Qualified refrigeration meetings on your calendar, booked by U.S.-based SDRs under your name.
Ask Ava anything about the information on this page.
The sales floor behind your refrigeration program
- $1B+in client revenue generated
- 100,000+meetings booked a year
- 2,000clients
- 17+years on the phones
- 4.8 / 5on Google, 4.6 on Clutch, 4.64 with the BBB
Abstrakt company figures as of October 2026; ratings as published on Google, Clutch and the BBB, September 2026. See client results.
What we fix
Why refrigeration pipelines stall, and what changes
Revenue that depends on emergencies
Outbound builds a book of maintenance agreements, so the schedule is not decided by who broke down this week.
Technicians are too busy to sell
Your SDR does the prospecting and follow-up; your team shows up to qualified meetings.
Hard to reach multi-site decision-makers
We map the operations and procurement people behind the store-level contact and work both levels.
Long gaps between replacement projects
Nurture keeps you in front of owners until the capital project is budgeted.
How it works
How we fill your refrigeration calendar
- 01
Build the list
Target accounts in your service area by type, location count and equipment profile, with the decision-makers who own refrigerated assets.
- 02
Run the outreach
A U.S.-based SDR team works phone, email and LinkedIn under your company name, leading with service response and maintenance, not a generic pitch.
- 03
Book qualified meetings
Every meeting is with the right company, the right contact and a real timing reason, booked straight onto your calendar.
- 04
Nurture the rest
Accounts that are not ready stay in a follow-up cadence until the contract renews or the replacement gets budgeted.
Every meeting clears three checks before it reaches you
- Right companyAn account that fits the work you want.
- Right contactSomeone who signs or shapes the decision.
- Right timingA stated need or a reason to talk now.
Then it is graded on our 25-point 5 Star Scorecard. What counts as a qualified appointment.
We take one refrigeration client per territory
If yours is open, a strategist can walk you through the target list, the outreach and the meeting number on one call.
Where the pipeline comes from
The accounts a refrigeration program calls
- Grocery chains and independent grocers
Display cases, walk-ins and rack systems run around the clock, and a single failure means product loss. Multi-store operators buy maintenance agreements across locations.
- Restaurant groups and food service operators
Walk-in coolers, freezers and ice machines in every kitchen. Groups with several locations want one vendor and predictable response times.
- Cold storage and refrigerated warehouses
Large systems where downtime affects every customer stored in the building, so preventive maintenance is easier to justify.
- Hospitals and healthcare facilities
Kitchens, pharmacies and labs all depend on refrigeration, and compliance raises the cost of a failure.
- Schools and districts
Cafeteria equipment sits idle in summer, which is when inspections, repairs and replacements get scheduled.
- Food and beverage manufacturing plants
Process cooling and storage tied directly to production lines and food safety audits.
Who decides
The people behind a refrigeration buying decision
- Controls
- Vendor standards across multiple locations and the maintenance budget.
How to open: Lead with consistency across sites and response time commitments.
- Controls
- Local urgency and the first complaint when equipment underperforms.
How to open: Use them to learn the equipment age and pain points, then reach the person who signs.
- Controls
- Approved vendor lists, contract terms and replacement capital.
How to open: Ask when vendor agreements renew and what it takes to be added.
Reasons to call
What opens a refrigeration account
- A recent failure or product loss
The buyer is already rethinking who they rely on. Calling within weeks of a known event gets a real conversation.
- Aging equipment and refrigerant changes
Older systems and refrigerant phase-outs push owners to plan replacements and retrofits instead of repairing again.
- New locations and remodels
Openings and store refreshes put new cases, walk-ins and racks out for bid.
- Service agreement renewals
Contracts come up on a cycle. Being known before renewal is how you get asked to quote.
- Summer peaks and audits
Heat loads and food safety inspections expose weak systems and make maintenance an easy yes.
Our terms
Why companies hand us the phones
Program commitments
Program expectations and commitments are defined in your agreement. Before launch we agree on what a qualified meeting is, who we call and how results are reported.
Exclusive to your territory
One refrigeration client per territory. We will not run the same program for your direct competitor in your territory.
A U.S.-based SDR team
Your SDR works under your company's name from our St. Louis campus, home to 500+ U.S.-based team members.
Every meeting graded
Every booked meeting is graded on a 25-point scorecard before it reaches your calendar. Grade a sample call yourself.
Straight answers
What we hear before a program starts
“Our best work comes from referrals.”
Keep every one of them. Referrals close well, but they do not arrive on a schedule and they never reach the accounts that have not heard of you. Outbound adds a source you control, under your name, so a slow referral quarter does not turn into a slow year.
“Our buyers do not answer cold calls.”
Most do not, the first time. That is why your SDR works phone, email and LinkedIn together and keeps going after the first no. Meetings come from persistence and a specific reason to talk, not a clever script.
“We tried an appointment setter and the meetings were junk.”
Then nobody pinned down what a meeting was. Before launch we agree on the definition with you: right company, right contact, right timing. Every meeting is graded on our 25-point 5 Star Scorecard before it reaches your calendar.
“We could hire our own SDR.”
You can. Then the recruiting, training, data, dialer and management are yours, and a hire that does not work out costs months before you know it. With us the SDR, the data and the management come with the program. Program expectations and commitments are defined in your agreement.
Customer results
Client results, published only with approval
We publish a client result after the client approves it and the figure has a period. There is no approved refrigeration story yet, so we are not showing one. The Success library has approved stories from other industries, and a strategist can introduce you to a current client on request.
Calculate my opportunity
What a refrigeration pipeline takes, in your numbers
Set a monthly meeting goal and your own conversion rates. Green tags are Abstrakt history, yellow is a broader cross-industry benchmark, gray tags are your inputs. Value appears once you enter your own average.
Illustrative math from your inputs. It updates as you type.
- 1,000dials a month
- 48dials every working day
- 2proposals a month
- 0.4wins a month, on average
- 4.8wins from 12 months at this pace
- 96meetings over 12 months
-
Enter your average first-year deal value to see contract value. We do not fill in a number for you.
First-year deal value won each month
First-year deal value from 12 months of wins
How this works: appointments x dials per appointment = outreach, spread over 21 working days. Appointments x your proposal rate x win rate = wins. Wins x your value = contract value: what signed work is worth, not revenue recognized. Fractions are monthly averages. Not a forecast, a quote or a promise.
Decide with the facts
See how Abstrakt works for commercial Refrigeration
Abstrakt at a Glance answers the five questions buyers ask before they sign: how it works, what clients got, what calls sound like, what reviewers say and what it costs.
Program commitments
Program expectations and commitments are defined in your agreement. Before launch we agree on what a qualified refrigeration meeting is, who we call and how results are reported.
Exclusive to your territory
One client per trade per territory: we will not run the same program for your direct competitor in your territory.
Pricing
Outbound BDR programs: starting at $5,000 per month. See what a program includes.
Beyond the calls
What your refrigeration buyers see after the first conversation
Our SDRs open the door. Our creative and inbound teams make sure what a buyer finds next, your website and the material your reps send, closes the gap.
Sales collateral Sell sheets, case studies and decks for facilitys The one-pager in the follow-up email, the case study they forward upstairs, the deck for the first meeting. See the collateral portfolio →
Websites and inbound A website that turns refrigeration searches into calls Inbound SDR builds the site, content and search presence that turn interest into conversations your team can work. Shown: Meyer Tree Services. See Inbound SDR →
The talk track
What a sales call sounds like in commercial HVAC and mechanical
This is the path our SDRs follow on a good call in commercial HVAC and mechanical. Each line is tagged with its step in the ENGAGE Sales Process: a specific reason to talk, a pushback handled without arguing, the qualifying and decision questions, the differentiator, and a clear ask for the meeting. It earns every point on our 5 Star Scorecard.
- Opener
- Reason for the call
- Pushback
- Feel, felt, found
- Qualify
- Decision-making question
- Timeline
- Differentiator
- Consideration question
- Close for the meeting
- Meeting set
- Recap the agenda
- Confirm details
- Invite sent
Dramatized example.Written from our commercial HVAC and mechanical talk track and voiced by AI. Names and figures are samples. This is not a recording of a real call.
Abstrakt SDR for Northline MechanicalBooking for a client in commercial HVAC and mechanical. Calling Dana Ellis, decision-maker.
- OpenerAbstrakt SDRHi Dana, this is Chris with Northline Mechanical on a recorded line. I know I'm catching you in the middle of the day, so I'll keep this short. How are you today?
- ProspectAlright. What can I do for you?
- Reason for the callAbstrakt SDRThe reason for my call, we service commercial HVAC across the metro, and your building came up as about 40,000 square feet of conditioned space with the maintenance agreement due for review around the first of the year. I wanted to see how maintenance and repairs are being handled right now.
- PushbackProspectWe already have an HVAC company.
- Feel, felt, foundAbstrakt SDRI understand. A lot of the people I talk to felt the same way at first, and what they found is that a second look cost them nothing. When your current vendor comes out for a repair, that covers the repair. Ours is a second document on the whole system at no cost, and if they've got everything handled it will say so.
- ProspectOkay, that makes sense.
- QualifyAbstrakt SDRTwo quick things so I send the right technician out. Is the building at about 40,000 square feet of conditioned space, and are you the one who signs off on mechanical work, or does that go somewhere else?
- ProspectThat's about right. Most of the units went in around twenty twelve. And mechanical work comes to me.
- Decision-making questionAbstrakt SDRBesides you, who else is usually involved when a decision like this gets made?
- ProspectOur controller sees the number. But I make the decision.
- TimelineAbstrakt SDRAnd when are you looking to have this sorted out?
- ProspectProbably by the end of the year, before it rolls over.
- DifferentiatorAbstrakt SDRWhat we do differently is the inspection itself. We open up every unit, document age and condition, and you get the written report at no charge either way. And because every visit is logged against the equipment, it keeps your manufacturer warranty intact.
- ProspectThat would actually help. I don't have a clean list of what's up there.
- Consideration questionAbstrakt SDRIf what we show you makes sense, is Northline Mechanical a company you'd consider working with down the road?
- ProspectYeah, I'd consider it.
- Close for the meetingAbstrakt SDRLet's put it on the calendar. I have Tuesday the 15th at 10, or Thursday the 17th at 2. Which is better? I'll send the invite while we're on the line, and I'll add Warren Doyle's mobile to it.
- Meeting setProspectTuesday at ten.
- Recap the agendaAbstrakt SDRGreat. So that's Tuesday the 15th at 10 o'clock, in person at your building, and we'll keep it to thirty minutes. Warren Doyle, our project manager, will walk the equipment with you, document its condition and age, and leave you the written report. When he gets there, where should he check in?
- ProspectLoading dock side. Have them call me from the lot and I'll come down.
- Confirm detailsAbstrakt SDRLet me confirm your details: your title, the best email for the invite, and that we're meeting at your building address.
- ProspectFacilities manager. Email's dana dot ellis at our company dot com. And yes, main building.
- Invite sentAbstrakt SDRPerfect. I'm sending the invite now. Could you accept it when it comes through, so the time is held? Thanks, Dana. Warren will see you Tuesday.
Questions
Commercial Refrigeration appointment setting, answered
What kinds of refrigeration work can outbound generate?
Preventive maintenance agreements, repair relationships, retrofits, replacements and new installations for remodels and openings.
Who does the SDR call?
Facility and maintenance managers, operations directors, store and general managers, and procurement, at grocery, food service, cold storage, healthcare, education and food manufacturing accounts.
Will you work for my competitor too?
No. We take one commercial refrigeration client per territory, so your territory and strategy stay yours.
Do you only book emergency calls?
No. The goal is planned work: maintenance agreements and budgeted projects, so you are the first call when something does fail.
One partner. Multiple ways to grow.
Sales development is the core of what we do. Search and sales collateral support it, so the buyer hears the same story on the call, on your website and in the follow-up.
Core sales development
- This service is part of
Outbound BDR
A BDR team that builds the target list for your trade and territory, runs phone, email, direct mail and LinkedIn as one campaign, and grades every meeting before you get it.
Pricing starting at $5,000 per month See Outbound BDR -
Enterprise SDR/BDR
Dedicated SDR/BDR teams for Fortune 1000 and large enterprise sales: named accounts, new markets and channel partner recruitment, backed by research from Abstrakt Intelligence.
Custom pricing See Enterprise SDR/BDR
Supporting growth solutions
-
Inbound SDR
A website of up to 100 pages, local SEO and a new blog every business day, built to get you found on Google and cited in AI answers.
Packages starting at $1,000 per month See Inbound SDR -
Brand Boost
Sell sheets, case studies, pitch decks, trade show materials and video that tell the same story as the call.
Packages starting at $500 per month See Brand Boost
Get Outbound BDR, Inbound SDR and Brand Boost together, starting at $6,500 per month
One team runs the outbound calls, the website and search, and the sales collateral, so every touch tells the same story. Enterprise SDR/BDR is priced custom, to the size of the dedicated team.
Getting Ava ready…
- Secure line
- Session
- Joining
- On camera
AI video guide. Your voice is processed by Tavus to run this conversation; we never use your camera. Calls end after 5 minutes. Privacy
