- Controls
- Service performance, callback tracking and the recommendation to renew or switch.
How to open: Ask how many callbacks they had this year and how long the last car was out of service.
Elevator appointment setting: be the next contractor before the contract window opens
Elevator service accounts rarely change hands by accident. Owners sit in multi-year agreements with notice windows, and they switch when callbacks, inspection citations or a modernization quote push them to look around. We find those owners, learn when their window opens and book the meeting before it does.
Qualified elevator meetings on your calendar, booked by U.S.-based SDRs under your name.
Ask Ava anything about the information on this page.
The sales floor behind your elevator program
- $1B+in client revenue generated
- 100,000+meetings booked a year
- 2,000clients
- 17+years on the phones
- 4.8 / 5on Google, 4.6 on Clutch, 4.64 with the BBB
Abstrakt company figures as of October 2026; ratings as published on Google, Clutch and the BBB, September 2026. See client results.
What we fix
Why elevator pipelines stall, and what changes
Accounts locked into long agreements
Your SDR finds the renewal and notice dates, stays in contact, and books the meeting in time for the owner to act.
Owners who assume only the manufacturer can service their equipment
Outreach explains what your company services and how, so independent service is a real option in the buyer's mind.
Technicians and adjusters are too busy to sell
The SDR handles prospecting and follow-up so your sales lead spends time in buildings with qualified owners.
Modernizations take a long time to fund
Nurture keeps you in front of owners and consultants until the capital project gets approved and specified.
How it works
How we fill your elevator calendar
- 01
Build the list
Buildings in your service area with elevators, escalators or walkways, sorted by property type, unit count and who owns and manages them.
- 02
Run the outreach
A U.S.-based SDR team works phone, email and LinkedIn under your company name, opening with callbacks, response time and contract timing.
- 03
Book qualified meetings
Every meeting has the right company, the right contact and a real timing reason, such as a renewal window, a citation or a modernization plan.
- 04
Nurture the rest
Owners who are not ready stay in a follow-up cadence tied to their contract dates and capital cycle.
Every meeting clears three checks before it reaches you
- Right companyAn account that fits the work you want.
- Right contactSomeone who signs or shapes the decision.
- Right timingA stated need or a reason to talk now.
Then it is graded on our 25-point 5 Star Scorecard. What counts as a qualified appointment.
We take one elevator client per territory
If yours is open, a strategist can walk you through the target list, the outreach and the meeting number on one call.
Where the pipeline comes from
The accounts an elevator program calls
- Office building owners and property managers
Passenger and freight elevators that tenants judge the building by. Shutdowns and slow repairs turn into lease conversations.
- Hospitals and medical campuses
Patient, service and bed elevators that cannot be down for long. Uptime and response time matter more than price.
- Apartment, condo and senior living buildings
Residents depend on the elevator, and an entrapment or long outage brings complaints straight to the owner or association board.
- Hotels and hospitality groups
Guest elevators and escalators affect reviews, and renovation cycles bring cab interiors and modernization into scope.
- Airports, transit and municipal buildings
Escalators and moving walkways run long hours under public scrutiny, with service bought through bids and long contracts.
- Retail centers and parking garages
Escalators, garage elevators and freight lifts that see heavy use and weather exposure.
Who decides
The people behind an elevator buying decision
- Controls
- Modernization capital and the final say on long service agreements.
How to open: Ask whether a modernization is in the capital plan and how old the controllers are.
- Controls
- Vertical transportation across many buildings and the response time standard.
How to open: Ask which buildings generate the most elevator complaints and what response time their contract promises.
- Controls
- Specs for modernization bids and the shortlist of qualified contractors.
How to open: Ask which projects they are writing specs for and how contractors get added to the bid list.
Reasons to call
What opens an elevator account
- Contract renewal and cancellation windows
Most service agreements renew automatically unless the owner gives notice in a set window. Knowing the date is the whole game.
- Inspection citations
Open findings from the state or local inspector create a deadline and a reason to question the current contractor.
- Callbacks, shutdowns and entrapments
Repeated failures are what owners remember, and a bad month is when they take a second contractor's call.
- Obsolete controllers and hard-to-get parts
When parts get scarce or proprietary, repairs drag on and a modernization becomes the conversation.
- Acquisitions and renovations
A new owner or a major renovation reopens service agreements and puts modernization and cab work on the table.
Our terms
Why companies hand us the phones
Program commitments
Program expectations and commitments are defined in your agreement. Before launch we agree on what a qualified meeting is, who we call and how results are reported.
Exclusive to your territory
One elevator client per territory. We will not run the same program for your direct competitor in your territory.
A U.S.-based SDR team
Your SDR works under your company's name from our St. Louis campus, home to 500+ U.S.-based team members.
Every meeting graded
Every booked meeting is graded on a 25-point scorecard before it reaches your calendar. Grade a sample call yourself.
Straight answers
What we hear before a program starts
“Our best work comes from referrals.”
Keep every one of them. Referrals close well, but they do not arrive on a schedule and they never reach the accounts that have not heard of you. Outbound adds a source you control, under your name, so a slow referral quarter does not turn into a slow year.
“Our buyers do not answer cold calls.”
Most do not, the first time. That is why your SDR works phone, email and LinkedIn together and keeps going after the first no. Meetings come from persistence and a specific reason to talk, not a clever script.
“We tried an appointment setter and the meetings were junk.”
Then nobody pinned down what a meeting was. Before launch we agree on the definition with you: right company, right contact, right timing. Every meeting is graded on our 25-point 5 Star Scorecard before it reaches your calendar.
“We could hire our own SDR.”
You can. Then the recruiting, training, data, dialer and management are yours, and a hire that does not work out costs months before you know it. With us the SDR, the data and the management come with the program. Program expectations and commitments are defined in your agreement.
Customer results
Client results, published only with approval
We publish a client result after the client approves it and the figure has a period. There is no approved elevator story yet, so we are not showing one. The Success library has approved stories from other industries, and a strategist can introduce you to a current client on request.
Calculate my opportunity
What an elevator pipeline takes, in your numbers
Set a monthly meeting goal and your own conversion rates. Green tags are Abstrakt history, yellow is a broader cross-industry benchmark, gray tags are your inputs. Value appears once you enter your own average.
Illustrative math from your inputs. It updates as you type.
- 1,000dials a month
- 48dials every working day
- 2proposals a month
- 0.4wins a month, on average
- 4.8wins from 12 months at this pace
- 96meetings over 12 months
-
Enter your average first-year deal value to see contract value. We do not fill in a number for you.
First-year deal value won each month
First-year deal value from 12 months of wins
How this works: appointments x dials per appointment = outreach, spread over 21 working days. Appointments x your proposal rate x win rate = wins. Wins x your value = contract value: what signed work is worth, not revenue recognized. Fractions are monthly averages. Not a forecast, a quote or a promise.
Decide with the facts
See how Abstrakt works for elevator and Escalator
Abstrakt at a Glance answers the five questions buyers ask before they sign: how it works, what clients got, what calls sound like, what reviewers say and what it costs.
Program commitments
Program expectations and commitments are defined in your agreement. Before launch we agree on what a qualified elevator meeting is, who we call and how results are reported.
Exclusive to your territory
One client per trade per territory: we will not run the same program for your direct competitor in your territory.
Pricing
Outbound BDR programs: starting at $5,000 per month. See what a program includes.
Beyond the calls
What your elevator buyers see after the first conversation
Our SDRs open the door. Our creative and inbound teams make sure what a buyer finds next, your website and the material your reps send, closes the gap.
Sales collateral Sell sheets, case studies and decks for property managers The one-pager in the follow-up email, the case study they forward upstairs, the deck for the first meeting. See the collateral portfolio →
Websites and inbound A website that turns elevator searches into calls Inbound SDR builds the site, content and search presence that turn interest into conversations your team can work. Shown: Meyer Tree Services. See Inbound SDR →
The talk track
What a sales call sounds like in elevator and escalator
This is the path our SDRs follow on a good call in elevator and escalator. Each line is tagged with its step in the ENGAGE Sales Process: a specific reason to talk, a pushback handled without arguing, the qualifying and decision questions, the differentiator, and a clear ask for the meeting. It earns every point on our 5 Star Scorecard.
- Opener
- Reason for the call
- Pushback
- Feel, felt, found
- Qualify
- Decision-making question
- Timeline
- Differentiator
- Consideration question
- Close for the meeting
- Meeting set
- Recap the agenda
- Confirm details
- Invite sent
Dramatized example.Written from our elevator and escalator talk track and voiced by AI. Names and figures are samples. This is not a recording of a real call.
Abstrakt SDR for Summit Vertical TransportationBooking for a client in elevator and escalator. Calling Dana Ellis, decision-maker.
- OpenerAbstrakt SDRHi Dana, this is Chris with Summit Vertical Transportation on a recorded line. I know I'm catching you in the middle of the day, so I'll keep this short. How are you today?
- ProspectOkay. What's this regarding?
- Reason for the callAbstrakt SDRThe reason for my call, we service elevators for building owners across the metro, and your building came up with six cars on a service contract. I wanted to see how the cars have been running and when the notice window on that contract opens.
- PushbackProspectWe already have an elevator company. We're locked into a contract.
- Feel, felt, foundAbstrakt SDRI understand. A lot of the people I talk to felt the same way at first, and what they found is that a second look cost them nothing. When your elevator company answers a callback, that covers the repair. Ours is a written condition report on every car. It's a second document at no cost, and if they've got everything handled it will say so.
- ProspectOkay, that makes sense.
- QualifyAbstrakt SDRTwo quick things so I send the right technician out. Is it six cars in the building, and are you the one who signs off on the service agreement, or does that go somewhere else?
- ProspectSix cars. At least a dozen callbacks. And yes, that's me.
- Decision-making questionAbstrakt SDRBesides you, who else is usually involved when a decision like this gets made?
- ProspectAsset management reviews it. But I own the vendor relationship.
- TimelineAbstrakt SDRAnd when are you looking to have this sorted out?
- ProspectBefore the renewal next year. Apparently I need to find the date first.
- DifferentiatorAbstrakt SDRWhat we do differently is the assessment itself. We inspect every car and the machine room and hand you a written condition report on what is really due at no charge either way. So you can hold your current provider to it.
- ProspectThat would give me something to push back with.
- Consideration questionAbstrakt SDRIf what we show you makes sense, is Summit Vertical Transportation a company you'd consider working with down the road?
- ProspectYes, I'd consider it.
- Close for the meetingAbstrakt SDRLet's put it on the calendar. I have Tuesday the 15th at 10, or Thursday the 17th at 2. Which is better? I'll send the invite while we're on the line, and I'll add Warren Doyle's mobile to it.
- Meeting setProspectTuesday at ten.
- Recap the agendaAbstrakt SDRGreat. So that's Tuesday the 15th at 10 o'clock, in person at your building, and we'll keep it to thirty minutes. Warren Doyle, our project manager, will walk the machine room and the cars with you, and leave you the written condition report. When he gets there, where should he check in?
- ProspectLobby desk. Ask for the management office. Maybe take the stairs.
- Confirm detailsAbstrakt SDRLet me confirm your details: your title, the best email for the invite, and that we're meeting at your building address.
- ProspectProperty manager. It's dana dot ellis at our company dot com. And yes.
- Invite sentAbstrakt SDRPerfect. I'm sending the invite now. Could you accept it when it comes through, so the time is held? Thanks, Dana. Warren will see you Tuesday.
Questions
Elevator and Escalator appointment setting, answered
What kinds of elevator and escalator work can outbound generate?
Maintenance contracts, repair relationships, modernizations, inspections and testing support, cab upgrades, new installations, and escalator and moving walkway service.
Can you help us win accounts tied up in long agreements?
Yes. That is most of the work. The SDR learns the renewal and notice dates and keeps the relationship warm so you are invited to quote before the window closes.
Who does the SDR call?
Property managers and chief engineers, asset managers and owners, hospital and campus facilities directors, and the consultants and procurement leads who write modernization specs.
Will you work for another elevator company in my market?
No. We take one elevator and escalator client per territory, so your territory and your outreach stay yours.
One partner. Multiple ways to grow.
Sales development is the core of what we do. Search and sales collateral support it, so the buyer hears the same story on the call, on your website and in the follow-up.
Core sales development
- This service is part of
Outbound BDR
A BDR team that builds the target list for your trade and territory, runs phone, email, direct mail and LinkedIn as one campaign, and grades every meeting before you get it.
Pricing starting at $5,000 per month See Outbound BDR -
Enterprise SDR/BDR
Dedicated SDR/BDR teams for Fortune 1000 and large enterprise sales: named accounts, new markets and channel partner recruitment, backed by research from Abstrakt Intelligence.
Custom pricing See Enterprise SDR/BDR
Supporting growth solutions
-
Inbound SDR
A website of up to 100 pages, local SEO and a new blog every business day, built to get you found on Google and cited in AI answers.
Packages starting at $1,000 per month See Inbound SDR -
Brand Boost
Sell sheets, case studies, pitch decks, trade show materials and video that tell the same story as the call.
Packages starting at $500 per month See Brand Boost
Get Outbound BDR, Inbound SDR and Brand Boost together, starting at $6,500 per month
One team runs the outbound calls, the website and search, and the sales collateral, so every touch tells the same story. Enterprise SDR/BDR is priced custom, to the size of the dedicated team.
Getting Ava ready…
- Secure line
- Session
- Joining
- On camera
AI video guide. Your voice is processed by Tavus to run this conversation; we never use your camera. Calls end after 5 minutes. Privacy
