This California solar company builds large renewable energy systems for commercial customers. A single project can carry a seven-figure price, and the company has the expertise to deliver at that scale.
The hard part was the calendar. Commercial solar is a big investment for the buyer, so decisions take a long time. A few large deals make a strong year. A gap between them makes a slow one. Revenue moved up and down with whichever projects happened to be in motion.
The company wanted a repeatable way to reach the people who approve these projects, stay in front of them until they were ready, and keep enough proposals in play that one stalled deal did not stall the business.
It brought in Abstrakt to run outbound appointment setting. The company closed $4.7M across five projects, and it had 18 more proposals out when these results were recorded, including a $4M opportunity, its largest yet.
Getting in Front of the Right Buyers
In commercial solar, the yes comes from people who think in decades. A building owner is weighing a large upfront cost against years of lower energy bills. A facilities manager has to fit an installation around a working site. A finance lead has to approve the spend.
None of them are shopping for solar on an ordinary week. Most start looking only when something changes: a utility bill that keeps climbing, a roof that needs replacing, a new building, or a sustainability goal from ownership. The solar company already in touch when that happens gets the first meeting.
That is why reaching them early matters. Abstrakt's job is to find these buyers, confirm they fit, and put a qualified appointment on the solar company's calendar. The site visit, the proposal, and the contract stay with the solar team.
How the Program Works
Building the list
Abstrakt started with commercial organizations in the company's California market that fit a large solar project, and the people at each one who approve that kind of spend. Abstrakt keeps each client's target market exclusive, so this company never competed with another Abstrakt client for the same buyers.
Qualify
Every conversation included survey and qualification questions. The standard was the same each time: the right company, the right person, and a clear agreement to meet. A prospect who did not fit a large solar project did not go on the calendar.
Introduce
When a buyer qualified, Abstrakt set the appointment, sent the calendar invite, and reminded both sides before the meeting. The solar team walked in knowing who they were meeting and why. Abstrakt adjusted its messaging along the way, based on which conversations turned into real interest.
Nurture
Many commercial solar buyers are not ready the first time someone calls. Abstrakt stayed in touch with those prospects on a steady cadence, so the solar company was the name they knew when their timing changed.
Two Deals That Show How It Works
The first project: $1.8M from a buyer ready to move
The company's first closed deal came from a prospect who was ready to move forward. Abstrakt set the appointment, and the solar team closed a $1.8M project. That result showed early that the program could find buyers at the size of job the company is built for.
The largest proposal yet: $4M
Among the 18 proposals out when these results were recorded is a $4M opportunity, the company's largest yet. A proposal is not a closed deal, and we do not count it as one here. It shows the size of work the program now puts in front of the company.
What the Program Built
| Result | Figure |
|---|---|
| Closed across five projects | $4.7M |
| Average per closed project | About $940K |
| First closed project | $1.8M |
| Proposals out when results were recorded | 18 |
| Largest proposal | $4M |
The five closed projects average about $940K each. The first, at $1.8M, sits well above that average, and the other four together account for $2.9M.
For a business built on large projects, that spread is the point. Five closed projects and 18 open proposals mean the next strong year does not hang on a single deal.
Questions about this program
Who do you set appointments with for a commercial solar company?
The people who approve a large energy investment at a commercial organization. Every appointment meets the same standard: the right company, the right person, and a clear agreement to meet. We confirm fit with qualification questions before anything goes on your calendar.
Commercial solar decisions take a long time. How does outbound handle that?
We plan for it. Prospects who are interested but not ready stay in a regular follow-up cadence instead of dropping off a list. When their timing changes, your company is already the name they know.
Do you close the deals for us?
No. Abstrakt sets qualified appointments. Your team runs the site visit, builds the proposal, and signs the contract. Every closed figure on this page belongs to the solar company's own team.
Will you work with other solar companies in my area?
Abstrakt keeps target markets exclusive. We take one client per trade per territory, so the buyers we reach for you are not hearing from us on behalf of a competitor.
What results should a solar company expect?
That depends on your market and your project size, so we do not promise a number. This client closed $4.7M across five projects and had 18 proposals out when these results were recorded.
Results from Abstrakt program records for this client, first published September 2025. Results vary by market, offer and program.
