Turning Cold Calls into Mega Deals: Solar Growth with Abstrakt
Outbound BDR
Solar
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About Our Partner
Our client is a solar energy company based in California, focused on delivering high-value renewable energy solutions to commercial customers. In 2018, they partnered with Abstrakt Marketing Group to build a predictable sales pipeline through B2B appointment setting.
Client’s Challenges
Before partnering with Abstrakt, the company struggled with the unpredictability of large-scale solar deals. Projects often required significant investment and long decision cycles, making it difficult to maintain consistent revenue.
They needed a proven system to:
Identify and reach the right decision-makers.
Nurture prospects over time.
Build a pipeline strong enough to consistently generate multi-million-dollar opportunities.
The challenge wasn’t just finding leads—it was creating a repeatable process to secure long-term, high-value opportunities in a competitive industry.
Our Solution
Abstrakt launched a B2B appointment setting program in May 2018. The process focused on building a strong foundation by:
- Prospecting strategically to find decision-makers at qualified companies.
- Asking survey and qualification questions to ensure fit.
- Nurturing prospects over time until the right timing aligned with their interest.
- Positioning the solar company as a trusted, reliable partner with long-term value.
By calibrating messaging and consistently working the pipeline, the solar company was able to connect with qualified prospects who were ready to invest in solar solutions.
The Excellent Results
Over the course of the program, results compounded into major wins:
- $4.7M closed in deals across five projects.
- 18 proposals currently out, including a $4M opportunity—their largest yet.
- First deal closed in just two months for $1.8M after a prospect was ready to move forward.
This long-term commitment to B2B appointment setting has given the solar company not only revenue but predictability and peace of mind. By trusting the process, they’ve gone from uncertainty to building a pipeline that fuels consistent, large-scale growth.
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