About Our Partner
Our partner is a Midwest-based solar company generating around $1M in yearly revenue before joining Abstrakt. They had ambitious goals to grow their revenue by 50% in 2021 and needed a proven sales development strategy to generate high-value opportunities. In March 2021, they partnered with Abstrakt Marketing Group to launch a tailored B2B appointment setting program.
Client’s Challenges
The solar industry is booming, but it’s also fiercely competitive. Without a structured sales strategy, our client struggled to:
Secure meetings with key decision-makers.
Generate consistent, qualified leads.
Compete against dozens of other solar providers in their market.
They wanted to target mid-sized businesses, school districts, and churches with specific building and employee thresholds. The challenge was identifying the right prospects, reaching decision-makers, and converting conversations into proposals that could fuel long-term growth.
Our Solution
Abstrakt launched an Outbound BDR program on March 1, 2021. The approach included:
Strategic prospecting: Identifying and cleansing leads across seven targeted counties.
Lead qualification: Confirming company size, facility square footage, and key decision-maker details.
Outbound engagement: SDRs conducted cold calls and email campaigns, quickly connecting with the right contacts.
Appointment setting: Within the first week of calling, two appointments were booked, well ahead of industry averages.
By combining rigorous lead qualification with persuasive conversations, Abstrakt positioned the solar client to meet high-value prospects quickly and move them toward proposals.
The Excellent Results
In less than two months of activity, the client saw outstanding results:
4 proposals presented totaling over $1.8M in potential revenue.
Exceeded pipeline expectations: With two proposals highly likely to close soon, the client was already on pace to surpass their yearly sales goals.
Accelerated results: Proposals were secured in under 60 days, faster than the average solar lead cycle of 57 days and 9+ calls per appointment.
Results from Abstrakt program records for this client, first published October 2025. Results vary by market, offer and program.
