Turning an MSP Into an All-Inclusive Lead Generation Partner
Inbound SDR
IT / MSP
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No Keywords = No Visibility
About Our Partner: Upfront Computer Solutions is a managed service provider located in Cottonwood Heights, Utah. They provide clients with a variety of computer services, including managed IT solutions, consulting, and software development.
Upfront Computer Solutions wanted to see what Abstraktβs Inbound SDR program could bring to the table. While they had a company website, it served more as a client help desk rather than a lead generator. Before we took the wheel, the clientβs website had zero keywords, making it impossible for potential buyers to find their website on search engines.
Two Strategies for Success
They signed on for Abstraktβs Inbound SDR program, and we presented them with a unique inbound lead generation strategy. First, we built them a new website that prioritizes the user experience. Then, we suggested that they invest in ongoing SEO content writing services. Writing SEO-focused content allows intended users to quickly find their website when looking for an IT solution online.
Leads Came Rolling In
From November 2021 to January 2022, after their new and optimized website went live, their digital presence improved from zero keywords to 54, bringing in 365 new users to their website in less than two months. Additionally, a user completed a form on the website, converting themselves into an inbound lead in the sales pipeline.
Get in front of the buyers you want to work with.
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