Turning an MSP Into an All-Inclusive Lead Generation Partner

Turning an MSP Into an All-Inclusive Lead Generation Partner

No Keywords = No Visibility

About Our Partner: Upfront Computer Solutions is a managed service provider located in Cottonwood Heights, Utah. They provide clients with a variety of computer services, including managed IT solutions, consulting, and software development.

Upfront Computer Solutions wanted to see what Abstrakt’s Inbound SDR program could bring to the table. While they had a company website, it served more as a client help desk than a lead generator. Before we took the wheel, the client’s website had zero keywords, making it impossible for potential buyers to find their website on search engines.

Two Strategies for Success

They signed on for Abstrakt’s Inbound SDR program, and we presented them with a unique inbound lead generation strategy. First, we built them a new website that prioritizes the user experience. Then, we suggested that they invest in ongoing SEO content writing services. Writing SEO-focused content allows intended users to quickly find their website when looking for an IT solution online.

Leads Came Rolling In

From November 2021 to January 2022, after their new and optimized website went live, their digital presence improved from zero keywords to 54, bringing in 365 new users to their website in less than two months. Additionally, a user completed a form on the website, converting themselves into an inbound lead in the sales pipeline.

Results from Abstrakt program records for this client, first published July 2025. Results vary by market, offer and program.

This program

Industry
IT / MSP
Program
Inbound SDR
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How Abstrakt works

One partner. Multiple ways to grow.

Sales development is the core of what we do. Search and sales collateral support it, so the buyer hears the same story on the call, on your website and in the follow-up.

Core sales development

  • Outbound BDR

    A BDR team that builds the target list for your trade and territory, runs phone, email, direct mail and LinkedIn as one campaign, and grades every meeting before you get it.

    Pricing starting at $5,000 per month See Outbound BDR
  • Enterprise SDR/BDR

    Dedicated SDR/BDR teams for Fortune 1000 and large enterprise sales: named accounts, new markets and channel partner recruitment, backed by research from Abstrakt Intelligence.

    Custom pricing See Enterprise SDR/BDR

Supporting growth solutions

  • Inbound SDR

    A website of up to 100 pages, local SEO and a new blog every business day, built to get you found on Google and cited in AI answers.

    Packages starting at $1,000 per month See Inbound SDR
  • Brand Boost

    Sell sheets, case studies, pitch decks, trade show materials and video that tell the same story as the call.

    Packages starting at $500 per month See Brand Boost

Get Outbound BDR, Inbound SDR and Brand Boost together, starting at $6,500 per month

One team runs the outbound calls, the website and search, and the sales collateral, so every touch tells the same story. Enterprise SDR/BDR is priced custom, to the size of the dedicated team.

Starting at$6,500per month
  • Outbound BDR$5,000
  • Inbound SDR$1,000
  • Brand Boost$500
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