How We Fueled Our Partner’s Journey to Sales Success
Outbound BDR
Fuel & Fleet Management
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About Our Partner
Link2Pump revolutionizes fuel management with real-time monitoring and transaction tracking. They’ve been a gamechanger in North America, cutting fuel costs and streamlining tax rebates. Their cloud-based system offers unparalleled control and insight into fuel usage for fleets.
Client’s Challenges
Link2Pump’s quest for a more robust sales pipeline led them to Abstrakt. They wanted to accelerate growth and secure long-term success by having a lead-generating website and an external team to fuel cold calls and relationship building.
Our Solution
We implemented a dual approach to drive growth for Link2Pump. On the inbound side, we developed an SEO-focused website with compelling content and a user-friendly design, continuously optimizing it with fresh content and UX improvements based on market trends and visitor feedback. On the outbound side, we conducted market research to identify target companies and key decision-makers, then engaged them through strategic phone and email campaigns to nurture leads and drive meaningful conversations about Link2Pump’s solutions.
The Excellent Results
In just two months, our inbound strategy helped Link2Pump secure $12K in new business while boosting their search rankings for key industry terms like Fuel Inventory Management and Cloud-Based Fuel Management. On the outbound side, our targeted lead nurturing efforts generated a robust proposal pipeline valued at $499,000 and secured 111 sales appointments, demonstrating the power of our strategic outreach.
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