$2.5M Closed by Bevilacqua & Sons From 239 Bay Area Appointments

Last updated: October 15, 2026

• $2,530,543 in work closed by Bevilacqua & Sons
• 239 appointments set by Abstrakt
• 13 projects awarded
• 5+ years on the program

Client

Bevilacqua & Sons Construction

Industry

Construction (general contractor)

Market

San Francisco Bay Area, California

Program

Outbound BDR

Program length

5+ years

Who we set appointments with

Business and facilities managers, facilities project managers, associate vice presidents and vice presidents of facilities, directors of facilities, chief executives, maintenance and operations supervisors

Channels

Phone, email, LinkedIn, direct mail

A market that does not post its projects

Bevilacqua & Sons Construction is a general contractor in the San Francisco Bay Area with 49 employees. Its buyers are institutions: private schools, universities, churches and civic venues.

Those buyers rarely announce upcoming work. A private school does not publish that a room floods. A university awards its many projects through a bid process and does not go looking for new contractors in between. None of that shows up on a list anyone can buy. It sits with a facilities manager or business manager who is busy and has no reason to call back a contractor they have never used.

Bevilacqua came to Abstrakt with one goal. Close $500,000 a year in work sourced through the program.

What Abstrakt set up

Abstrakt runs the outbound work on Bevilacqua’s behalf. Business development reps make first contact, work past the front desk to reach whoever knows what is planned, and hand over appointments the Bevilacqua team can walk into.

Four channels run off one target list: phone, email, LinkedIn and direct mail. The list comes from Abstrakt’s real-time intelligence platform, which holds more than 125 million continuously updated records. For this program it was narrowed to the Bay Area and to the buildings Bevilacqua is built to serve. Higher education, property management and industrial facilities lead that list, with finance and medical buildings after them.

Before an appointment is booked, the rep confirms who controls the project and what is behind it. That means what is planned, how many trades the work involves, whether an architect or engineer is already engaged, whether there is a budget, and who signs. Work that does not fit gets set aside. On one account the contact came back asking about a concrete slab. The rep noted it was not work Bevilacqua could price competitively and moved on.

Accounts that are not ready go into a quarterly follow-up. Across Abstrakt programs, 46% of appointments come out of that follow-up. Institutional work leans on it hard, because a building produces projects on its own clock: a storm, a failure, next year’s budget.

Who picked up, eventually

The right person at an institution is almost never the name that is easy to find. At a private school it was a business and facilities manager who handles budgets, vendors and the boiler. At a university it could be a facilities project manager or an associate vice president, depending on the project. At an arena run as a state agency it was the chief executive. At a manufacturer it was a director of facilities with buildings in two states.

Bevilacqua’s buyers through the program include two universities, three private schools, a day school, two churches, a civic arena, an electrical manufacturer, a restaurant group and a laboratory.

Most calls end in an honest no. Nothing is planned, or the budget is uncertain. The program keeps calling.

Three accounts, three ways in

A university account worth $567,241

The first four calls went unanswered. Then voicemails went to a name that turned out to be wrong. A facilities project manager was found next and eventually called back, but about a concrete slab. That contact pointed to someone else, who said the budget was uncertain but knew who Bevilacqua was.

The appointment that finally landed came through an email campaign, with the associate vice president of facilities management. Later the account file recorded, in the client’s own words, that projects had already been awarded through the relationship and nobody had updated the record. Two more were out for bid at the time, a trading room build and a water damage repair at one campus. Bevilacqua won both. Closed work from that one relationship comes to $567,241.

A day school that said no for a year and a half

The file shows about sixteen attempts. The same gatekeeper answered every time. The business and facilities manager was out, or busy, or would answer the email. One rep was told there was nothing right now. Another was asked for examples of past projects first.

Then a call landed, and the manager opened with a line the rep wrote down: you called at the right time. A storm had left a large multi-purpose room with leaks and flooding. Design and engineering had already assessed it. The work ran across several trades, from sheetrock and framing to windows and paint.

Bevilacqua sent a proposal and walked the job. The number was revised after the walk, then revised a second time. The award came the same day as the second revision. $154,345.

An arena chief executive and a reply stuck in spam

A campaign email drew a reply from the chief executive of a Bay Area arena and event center. The constraints came up front. As a state agency the arena needs multiple quotes on almost every project, pays prevailing wage and is encouraged to use small businesses. It also had two ramps that needed urgent attention, plus some doorways.

The reply landed in a spam folder. By the time a rep reached the chief executive, the frustration was clear. The team recovered the account and got the call on the calendar. That led to an appointment with the maintenance and operations supervisor, then a walk of several projects with Bevilacqua’s own superintendent, then pricing on several jobs at once. The first award was $49,938, and more work followed.

The numbers after five years

Measure	Figure	Note
Appointments set by Abstrakt	239	Over 5+ years
Projects awarded to Bevilacqua	13	From appointments Abstrakt set
Work closed by Bevilacqua	$2,530,543	Signed work only
Largest project	$960,000	One award
Median project	$92,473	Across the 13 projects
Work bid by Bevilacqua	About $10,000,000	Bids submitted; kept apart from closed work

The bid figure comes from Bevilacqua & Sons leadership, who put the total bid since the program started at $10 million. It is a count of pricing requests, and most bids do not turn into signed work. The closed figure above is the one to read as results.

Results depend on the market and the company.

Why the approach suits an institutional contractor

Repeat work drives this account. The university relationship kept producing projects. The arena came back after its first award. An institution that finds a contractor it trusts tends to stop looking, so the first appointment carries more weight than any single bid.

Bevilacqua’s team prices and builds the work. Abstrakt finds the buildings where something is about to be needed and sets the appointment.

Questions contractors ask about institutional appointment setting

Does outbound appointment setting work for a general contractor that serves schools and universities?

For Bevilacqua & Sons it has. Over five years Abstrakt set 239 appointments, and Bevilacqua closed $2,530,543 across 13 projects from them.

Who should a contractor meet at a school, university or arena?

It changes by building. On this program the appointments that led to work were with a business and facilities manager, an associate vice president of facilities management, a chief executive and a maintenance and operations supervisor. The title matters less than whether the person knows what is planned.

How long can it take to get a meeting at a private school?

One day school took a year and a half and about sixteen attempts. The award, when it came, was $154,345.

Is the $10 million figure closed work?

No. About $10 million is what Bevilacqua has bid since joining the program. Closed work is $2,530,543.

What size were the projects?

They ran from small repairs to large jobs. The largest single project was $960,000 and the median was $92,473. The arena’s first award, for ramp and door work, was $49,938, and more work followed it.

About Bevilacqua & Sons Construction

Bevilacqua & Sons Construction is a general contractor based in the San Francisco Bay Area. The company has 49 employees and roughly 100 clients, and it serves private schools, universities, churches, civic venues and other institutional buildings.