Free guide · 13 pages · PDF
The Most Impactful B2B Lead Generation Strategies
There is no shortage of lead generation advice. The hard part is choosing the few strategies that fit how your buyers actually buy, and doing them well enough to work. This guide covers twelve strategies that produce conversations with commercial buyers, explains how each works, when it fits and what it takes, and gives you a matrix to pick your three. It is for owners and sales and marketing leaders.
What's inside
- Why most lead generation produces activity instead of conversations
- Twelve strategies in four groups: outbound, inbound, relationships and events
- For each: how it works, when it fits, what it costs, how to test it
- Outbound benchmarks from 6.2 million dials
- A selection matrix to choose your three
- How to test a strategy in 90 days and decide whether to keep it
