The LinkedIn Guide to Growing Your Sales Funnel
LinkedIn will not book meetings by itself, but it changes how every other touch lands. A decision-maker who has seen your name, your face and something useful you posted is far more likely to take your call. This guide covers profiles, the company page, finding the right people, connection requests and messages that get accepted, posting that builds credibility and how to run LinkedIn alongside calls and email. It is for owners, salespeople and SDRs.
What's inside
- A seller profile checklist: what a buyer looks for in ten seconds
- Company page basics for commercial and B2B companies
- Finding facility, property and operations decision-makers
- Connection request and message templates by situation
- What to post, how often, and a 30-day content plan
- Using LinkedIn with calls, email and direct mail
- The numbers to track and the habits that get accounts restricted
