Lead Nurturing Email Templates
Most of your future customers have already said "not now" to someone. Nurturing is how you stay the company they think of when "now" arrives, without becoming the company they block. This set gives you 24 short, fill-in emails for every stage of a commercial or B2B nurture, the rules that make them work, and a calendar that ties each email to the buyer's own timing. It is for sales leaders, SDRs and account managers.
What's inside
- Seven rules for nurture emails that get replies
- Emails by call outcome: voicemail, "send me something," callback, no
- Emails after a meeting, a site walk and a proposal
- Emails timed to renewals, budgets, seasons and events
- Emails for new decision-makers, lost deals and past customers
- Subject lines that work, and ones to retire
- A nurture calendar and the numbers to watch
