The business growth company.
We book sales appointments for commercial trades and B2B companies.
We open the doors. You close the business.
Abstrakt sales floor, St. Louis (Abstrakt photo, September 2026).
Ask Ava anything about Abstrakt Sales, out loud or by typing.
Talk with a sales development strategist.
Tell us where to reach you. A strategist calls within one business day to walk through your market and a program.
- A 30-minute call with someone who runs outbound programs for a living.
- We tell you if your territory is still open: one client per trade per territory.
- No obligation. Prefer to talk now? Call (314) 338-8865.
Abstrakt by the numbers
- meetings booked a yearQualified appointments set for clients each year.
- 100,000+
- U.S.-based team membersTotal headcount, all roles, on one St. Louis campus.
- 500+
- years on the phonesBuilding B2B pipeline by phone since 2009.
- 17+
- in client revenue generatedRevenue clients closed from meetings we set. Closed revenue only, not open proposals.
- $1B+
- on Google4.6 on Clutch, A+ with the BBB.
- 4.8★
Company-wide figures across all Abstrakt programs, as of October 2026.
Recent awards
- Inspiring Workplaces 2026 Finalist2026
- ON Conferences Top 100 Marketer Award2026
- St. Louis Business Journal Top 100 St. Louisans to Know2026
- STL Titan Award2026
- St. Louis Business 500 List 20252025
- Best 100 Strategy Podcasts The Grow Show2025
- Scott Scully: Titan STL 20252025
- Inspiring Workplaces 2025 Finalist2025
- Communicator Award of Distinction2025
- Gold Hermes Creative Award2025
- Communicator Award of Excellence2025
- Platinum Viddy Award2025
- Gold Viddy Award2025
- St. Louis Business Journal’s Top 150 Privately Held Companies2025
- SBM Best PR Firm 20252025
- SBM Best Marketing Firm 20252025
- Gold Brandon Hall Award in New Hire Training2025
- SBM Best In Customer Service List2025
- Clutch: Top Lead Generation Company (2025)2025
- Clutch: Top Appointment Setting Company (2025)2025
- Clutch: Top Outbound Call Centers (2025)2025
- Clutch: Top Lead Qualification Company (2025)2025
- DOORWAYS’ Centurian Volunteer Award2024
- Brandon Hall HCM Excellence Silver Award in New Hire Onboarding 20242024
- 2024 Inc 5000 List #10802024
- 2024 Inc 5000 List #38082024
- SBM Most Innovative Companies 20242024
- SBM Best PR/Marketing Firms 20242024
- Silver Telly in General-Corporate Image2024
- Silver Telly in General-Automotive2024
- Silver Telly in General-Automotive2024
- Bronze Telly in General-Corporate Image2024
- Bronze Telly in General-B2B: Business-to-Business2024
- Corporate Livewire’s Lead Generation Specialist of the Year2024
- #1 STL Biz Jour List of Largest Adv Marketing Firms2024
- Communicator Awd: Best B2B Series The Grow Show2024
- Communicator Awd: Year in Review 2022 in Employee & Internal Communications2024
- Communicator Awd: GBD 2023 Video Corporate Social Responsibility2024
- Hermes Creative Award Gold: Framework IT Site2024
- Hermes Creative Award Gold: 2023 Retrospective Video2024
Whether you sell locally, nationally, or into the Fortune 1000.
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Local Own more opportunities in your market.
For contractors and service companies that win work inside a defined territory. We work the commercial buyers in your area, and we run one client per trade per territory, so we will not run the same program for your direct competitor.
Check my market Browse markets -
National Build pipeline across the markets that matter.
For companies selling into many metros or nationwide. One Outbound BDR program builds the lists, runs phone, email, LinkedIn and direct mail, and books meetings in every market you serve.
See Outbound BDR -
Enterprise Reach deeper into complex organizations.
For large accounts, buying groups and Fortune 1000 targets. A dedicated SDR/BDR team maps each account, reaches the people in the buying group and starts conversations your account executives carry forward.
See Enterprise SDR/BDR
We solve the problems that hold back growth.
Growing a business takes more than a great sales team. It takes a consistent flow of qualified opportunities. Abstrakt removes the barriers that slow sales growth, so your team can focus on what it does best: closing business.
- The challenge
Not enough sales opportunities
Not enough qualified prospects are entering your pipeline to consistently hit revenue goals.
The Abstrakt solutionWe identify ideal prospects, reach the right decision-makers, and generate qualified sales meetings that create opportunities for growth.
- The challenge
Salespeople are too busy to prospect
Your best salespeople are busy managing relationships, preparing proposals, and closing deals instead of finding new business.
The Abstrakt solutionOur U.S.-based sales professionals handle the prospecting, outreach, and follow-up so your salespeople can focus on closing.
- The challenge
Prospecting stops when it gets busy
Prospecting happens when there's time, so new business comes in bursts and dry spells instead of every month.
The Abstrakt solutionOur reps call every business day, whether your team is slammed or slow, so new meetings keep landing on your calendar.
Whatever is slowing your pipeline, we have a solution built to move your business forward.
One partner. Multiple ways to grow.
Sales development is the core of what we do. Search and sales collateral support it, so the buyer hears the same story on the call, on your website and in the follow-up.
Core sales development
- Outbound BDR A full BDR team for local or national selling Pricing starting at $5,000 per month
- Target list built for your trade and territory
- Phone, email, direct mail and LinkedIn run as one campaign
- Every meeting graded on a 25-point scorecard before it reaches you
- Every dial, email and recorded call in your Results Portal
- Enterprise SDR/BDR Fortune 1000 and large-enterprise revenue development Custom pricing
- Dedicated SDR/BDR teams for named accounts and new markets
- Inbound conversion and customer expansion programs
- Dealer, distributor and channel partner recruitment
- Market intelligence from Abstrakt Intelligence and research calls
Supporting growth solutions
- Inbound SDR SEO and AI search: found on Google and cited in AI answers Packages starting at $1,000 per month
- A website of up to 100 pages
- Local SEO and your Google Business Profile
- A new blog every business day
- Every blog posted to up to 3 social platforms, chosen from LinkedIn, Facebook, Instagram, TikTok, YouTube and X
- Brand Boost Video, sell sheets, case studies, decks, direct mail Packages starting at $500 per month
- Sell sheets and one-page case studies
- Pitch decks and infographics
- Trade show materials
- Video and direct mail that match the call
Get Outbound BDR, Inbound SDR and Brand Boost together, starting at $6,500 per month
One team runs the outbound calls, the website and search, and the sales collateral, so every touch tells the same story. Enterprise SDR/BDR is priced custom, to the size of the dedicated team.
Plan 2027 with real numbers
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Free workbook · 7 pages 2027 Growth Planning Workbook Turn your revenue goal into the meetings to book each month and quarter, with the math, a 12-month tracker and planning guidance. Build my 2027 plan -
Free report · 12 pages What a B2B appointment really costs In-house SDR versus outsourced appointment setting: year-one SDR cost in 98 metros and the dials behind one appointment in 15 verticals. Get the report
The people. The intelligence. The infrastructure.
You don't need to build the sales development department. We've already built it.
On the Abstrakt sales floor, St. Louis Real reps, trained and certified before they call for you.
Your program is run by people on our St. Louis campus, not a dialer farm and not a bot. They start the conversations, earn the next ten minutes and book the meeting.
- 500+ U.S.-based team members, all on one St. Louis campus.
- Every rep completes two weeks of extensive training before taking a call on the floor.
- Every rep is certified on your business, including AI role plays, before representing you.
- Human conversations by phone, backed by email, LinkedIn and direct mail.
- A partner success manager owns your account and runs a monthly results meeting with you.
- A reviewer who did not make the call grades every booked meeting on a 25-point scorecard.
Better intelligence. Better conversations. Stronger pipeline.
Abstrakt Intelligence is the platform our reps work in every day. It decides who gets called, prepares the rep for the conversation and records what happened.
- Find the companies Size your territory and filter it to the accounts that fit your work.
- Identify decision-makers Research the people who buy, with verified direct dials and emails.
- Prioritize Buying signals and trigger events decide who gets called first.
- Prepare the rep AI-assisted training and role plays on your offer before the first dial.
- Manage engagement Calls, email, LinkedIn and follow-up run as one cadence per account.
- Measure Every dial, conversation and booked meeting, reported back to you.
- U.S. commercial buildings mapped
- 14M+
- intent triggers monitored
- 200+
- signals processed per quarter
- 2.8B+
Our building in downtown St. Louis The sales development department, already built.
Behind every rep is the operation most companies would have to build from scratch before booking a single meeting.
- Recruiting
- A recruiter hires the BDRs and replaces any who leave, so turnover is our problem, not yours.
- Training
- A trainer runs two weeks of training, then certifies each rep on your business with AI role plays.
- Management
- A Partner Sales Manager coaches the floor every week, listens to calls and keeps activity on pace.
- Quality control
- The 5 Star Quality Process grades every booked meeting before you see it.
- Data
- A data analyst builds and cleans your target list and keeps your records accurate as calls come back.
- Reporting
- Every dial, email and recorded call in your Results Portal, reviewed with you every month.
How the Abstrakt advantage works · About Abstrakt and its leadership
We're strict about what counts as an appointment. Your business depends on it.
A meeting on your calendar costs your team a morning, so we only want the ones worth taking. Every appointment is held to a 25-point scorecard built around your qualifiers: the right decision-maker, a real need, a real timeline and a firm commitment to meet. Skip a required question or miss a qualifier and the appointment is disqualified, with the reason named. That is how seriously we take growing your business.
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Script adherence 6 pts
How the call was run, including the two questions every call must ask: would they consider you, and who else is involved in the decision.
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Appointment commitment 5 pts
Inside your days, times and meeting type, within five business days where possible, with the invite sent.
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Qualifiers 4 pts
The fit, checked against the qualifiers agreed with you in writing before the first dial.
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Decision-maker 5 pts
Who said yes: the final decision-maker earns 5, an influencer 2.5.
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Need 5 pts
When they plan to act, in their words. Within six months earns 5. No clear reason to meet disqualifies the meeting.
(opens the PDF in a new tab) Stars = points earned ÷ points possible × 5
An item that could not apply, like handling an objection the prospect never raised, comes out of the total. An influencer instead of the final decision-maker: 22.5 of 25, or 4.50 stars.
A B2B database built for prospecting, and the AI engine that puts it to work.
Abstrakt Intelligence is our proprietary platform: a B2B database built from years of real sales conversations, and an AI engine that targets every campaign and trains every rep before they call for you. Nobody else has it, and your program runs on it from day one.
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01 Target Size the territory. How many companies and decision-makers fit your market, before a single dial. -
02 Build the list Find the right accounts. Decision-makers at the companies that match the criteria that have booked meetings before. -
03 Train Certify the rep on your business. Every rep practices your calls in AI role plays and is certified before calling for you. -
04 Deliver Track every meeting. Booked meetings with the decision-maker, the notes and the next step, in one place.
- U.S. commercial buildings mapped
- 14M+
- intent triggers
- 200+
- signals processed per quarter
- 2.8B+
Platform figures as of October 2026. Screens are from our demo environment: the real platform, with fictional companies and contacts to protect client and prospect privacy.
Real conversations. Real opportunities. Real customer results.
What the program did for 6 clients, in their own published numbers, each labeled for what it is: booked meetings, signed agreements or closed business.
How Century Facility Services broke its referral ceiling: $415K closed in year one
Closed$415Kclosed businessFirst year of the program
- 58 appointments booked Booked
- 7 deals closed Closed
The challenge
When Century lost a sales rep, leadership faced the classic build-or-buy decision: recruit, hire and train a replacement, or outsource the function entirely.
What we did
Abstrakt built the prospect list from scratch: verified decision-makers, validated contact information and the operating context that moves a sales conversation forward.
How Schena Roofing booked 475 appointments and kept a seasonal calendar full
Closed$1.69Mclosed business2018 to 2024
- 475 appointments Booked
- $1.39M in proposals delivered Open proposals
The challenge
The problem was not reputation, it was seasonality.
What we did
Instead of adding headcount, Schena brought in a dedicated outbound program built around how a roofing year actually works: large roof replacements in peak season, preventative maintenance agreements and smaller project work in slower months.
How Harring Fire Protection turned outbound and inbound into $200K in new business
Closed$200Kclosed business28-month partnership
- 195 appointments booked Booked
- 16 deals closed Closed
The challenge
Fire protection work tied to new construction is feast or famine: when permits slow, so does revenue.
What we did
Two programs running at the same time. Outbound BDR put Harring in front of facility and property managers; Inbound SDR built the website and search presence that made those conversations credible before the first handshake.
How TruSeal America closed $344K in 15 months instead of waiting for referrals
Closed$344,440closed business15-month program
- 129 appointments booked Booked
The challenge
TruSeal had an experienced sales team with a strong process and high conversion rates, but no consistent top-of-funnel generation behind it.
What we did
An Outbound BDR program against a manually curated, cleaned list of verified commercial decision-makers.
How two years of patient nurture turned into a $595K HVAC agreement
Signed$595Ksigned agreementSigned December 2022, after about two years of nurture
The challenge
MSS needed help creating sales opportunities and connecting with key decision-makers in its target market.
What we did
A dedicated Outbound BDR program: strategic list building to map the right accounts, ongoing phone and email outreach and an extensive nurture program for prospects whose timing was not ready yet.
How a design-build GC won a $900K project by month three
Signed$900Kproject wonMonth three of the program
The challenge
Like most GCs, this firm's best people were consumed by the work they had already won: estimating, managing subs, delivering projects.
What we did
A managed outbound appointment-setting program: Abstrakt identified the commercial buyers in the territory, handled list building and multi-channel outreach, qualified interest and put decision-makers on the GC's calendar, with no new hires.
Results from individual clients, quoted from their published case studies. Booked means meetings Abstrakt set, not meetings held or sales. Closed business is deal value the client reported, not revenue received; open proposals are not closed. Every market, offer and sales team is different, so these are not typical or promised results.
Free guides, checklists and workbooks
-
Free workbook · 7 pages 2027 Growth Planning Workbook Get the PDF -
Free guide · 14 pages 7 Ways Abstrakt Helps Sales Teams Reduce Costs Get the PDF -
Free guide · 13 pages A Beginner's Guide to Building an Effective B2B Sales Strategy Get the PDF -
Free white paper · 14 pages Calculating the Cost of Customer Acquisition Get the PDF -
Free templates · 23 pages Cold Call Talk Tracks With Templates Get the PDF -
Free guide · 16 pages Cold Calling Best Practices for Sales Teams Get the PDF -
Free report · 15 pages Cold Calling in 2026: What Still Works, What Doesn't, and What's Next Get the PDF -
Free guide · 14 pages Comparing Lead Generation Services Get the PDF -
Free guide · 15 pages Essential Sales Lead Generation Best Practices Get the PDF -
Free checklist · 11 pages How to Choose a B2B Marketing Partner Get the PDF -
Free guide · 15 pages How to Revive Old Leads: A Sales Playbook Get the PDF -
Free guide · 14 pages Key Players of an Outsourced Sales Development Team Get the PDF -
Free guide · 14 pages Lead Generation vs. Appointment Setting: Which Is Best for Your Company? Get the PDF -
Free templates · 19 pages Lead Nurturing Email Templates Get the PDF -
Free checklist · 10 pages Maximizing Your ROI With Appointment Setting Get the PDF -
Free guide · 14 pages Outbound Sales Strategies for Rapid Growth Get the PDF -
Free guide · 19 pages Prospecting Plans: Filling the Gap in Sales Engagement Strategy Get the PDF -
Free checklist · 11 pages Steps to Efficiently Managing Your Sales Pipeline Get the PDF -
Free guide · 13 pages Stop Wasting Leads: How to Structure Your SDR Distribution for Better Close Rates Get the PDF -
Free playbook · 23 pages The B2B Appointment Setting Playbook Get the PDF -
Free workbook · 17 pages The B2B Sales Strategy Development Workbook Get the PDF -
Free prospecting kit · 37 pages The commercial cleaning prospecting kit Get the PDF -
Free prospecting kit · 36 pages The commercial electrical prospecting kit Get the PDF -
Free playbook · 20 pages The commercial electrical service-agreement playbook Get the PDF
Outsourced sales development FAQ
What does Abstrakt Sales do?
Abstrakt is a technology-enabled outsourced sales development company. Our U.S.-based reps identify the decision-makers at the companies you want to sell to, start the conversations, qualify the interest and book meetings on your calendar. Your team runs the meeting and closes the business. We book 100,000+ meetings a year for 2,000 clients.
What is outsourced sales development?
Outsourced sales development means a partner runs the first stages of your sale for you: building the target list, reaching decision-makers, qualifying them and setting the appointment. You get the output of a sales development team without recruiting, training, equipping and managing one yourself.
What are outsourced BDR services?
A business development rep (BDR) prospects new accounts and books first meetings. With outsourced BDR services, those reps work for Abstrakt and run your program under your name. Our Outbound BDR program covers local, regional and national selling, and Enterprise SDR/BDR builds a dedicated team for large and complex accounts.
Are your sales reps based in the United States?
Yes. Our 500+ U.S.-based team members work from one campus in St. Louis, Missouri. That figure is our total headcount across all roles, not only reps.
What is Abstrakt Intelligence?
Abstrakt Intelligence is our own sales intelligence platform. Reps use it to size territories, find decision-makers, prioritize accounts by buying signals, practice calls in AI role plays, run follow-up and log every call and meeting. It maps 14M+ U.S. commercial buildings and monitors 200+ intent triggers.
How do you identify decision-makers?
We start from the profile you give us: the companies you want and the titles that buy. Abstrakt Intelligence narrows your territory to the accounts that fit, then researches the people in those roles and verifies their direct dials and emails. Reps confirm the right contact on the call.
What is a qualified appointment?
A meeting with a decision-maker at a company that fits your profile, with a reason to talk now: the right company, the right contact and the right timing. A reviewer who did not make the call grades every booked meeting on a 25-point scorecard before it reaches you. A booked meeting is not a held meeting or a sale; your Results Portal shows each stage separately.
What industries do you work with?
Businesses that sell to other businesses. We work with commercial trades such as HVAC, roofing, construction, cleaning, fire protection and paving, and with B2B companies in fields such as manufacturing, software, logistics, staffing, insurance and professional services.
Can you reach Fortune 1000 companies?
Yes. Enterprise SDR/BDR builds a dedicated team for named accounts and complex buying groups, including Fortune 1000 organizations. We map the account, reach the people in the buying group and start conversations your account executives carry forward. No partner can promise a meeting with any specific company, and we do not.
Do you work with local businesses?
Yes. Many of our clients sell inside one metro area or region. Local programs work the commercial buyers in your territory, and we run one client per trade per territory, so we will not run the same program for a direct competitor in your market.
What is included in a program?
An Outbound BDR program includes your reps, the target list and data, phone, email, LinkedIn and direct mail outreach, quality grading of every meeting, a partner success manager and the Results Portal. Outbound BDR: pricing starting at $5,000 per month. Inbound SDR: packages starting at $1,000 per month. Brand Boost: packages starting at $500 per month. All three together (Outbound BDR, Inbound SDR and Brand Boost) start at $6,500 per month. Enterprise SDR/BDR is custom, priced to the size of the dedicated team.
How does qualification work?
Before your program starts, we agree on what a qualified meeting means for you. Reps confirm the fit on every call, and every booked meeting is graded on our 25-point scorecard by a reviewer who did not make the call. Prospects who are not ready yet go into nurture instead of onto your calendar.
How will I see results?
Every dial, email, recorded call and booked meeting is in your Results Portal, any time. Your partner success manager walks through the results with you every month and adjusts the targeting and messaging.
How is Abstrakt different from other SDR providers?
Three things work together: trained U.S.-based people on one campus, our own Abstrakt Intelligence platform and data, and the recruiting, training, management and quality control already built around them. We have been on the phones for 17+ years and hold 200+ awards in 17 years.
How do I get started?
Click Book my strategy call or call (314) 338-8865. A strategist will talk through your market, your buyers and your goals, recommend the program that fits and show you what it would take to start.
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