Free guide · 13 pages · PDF
Stop Wasting Leads: How to Structure Your SDR Distribution for Better Close Rates
A qualified meeting is expensive to produce. How it gets handed to the person who closes it can waste most of that cost: the wrong rep, a slow hand-off, a brief nobody reads. This guide compares five ways to distribute meetings from SDRs to closers, shows when each one fits, and covers the hand-off rules and measurements that keep good meetings from going cold. It is for sales leaders and owners with more than one person taking meetings.
What's inside
- Why distribution is a revenue lever, not an admin task
- Five distribution models: tiered, round robin, one-to-one, territory and specialty
- Pros, cons and the best fit for each
- Hybrid designs that most growing teams end up using
- The hand-off brief and the speed rules
- How to measure close rate by rep and by source fairly
- A fill-in distribution plan
