Give your sales team the tools to win more business.

B2B sales collateral is the material a sales team uses to move a deal forward: sell sheets and one-pagers, case studies, pitch decks, proposals, capability statements, brochures, direct mail, trade show materials and video. Good collateral answers the questions buyers ask on calls, so the conversation keeps going after your rep hangs up.

Start with the pieces your reps reach for every week: a sell sheet for each core service, one or two case studies from companies like your best customers, a first-meeting pitch deck and a proposal template. Add a capability statement if you sell to procurement, direct mail if you prospect a defined territory, and trade show materials if you exhibit.

Marketing collateral attracts attention from a broad audience: ads, social posts, websites. Sales collateral is used inside a specific deal by a specific rep, to answer one buyer's questions and move them to the next step. Many pieces do both jobs. The difference is who sends it and when.

One problem your buyer has, what you do about it, the kind of building or company you do it for, one piece of proof and the next step. If it takes more than a minute to read, it is a brochure.

The buyer's problem in their words, what you do about it, proof from a similar company, how working with you runs, and a clear next step. Build it around the objections your reps hear on calls, keep it short enough to leave time for questions, and make sure it still makes sense when it is forwarded to someone who missed the meeting.

A case study answers "who else uses them" with a company the buyer recognizes as similar. It gives your champion something to send upstairs and lets the decision-maker check your claims without calling references first. The best ones state the problem, what was done and the result, in a page or two.

Pieces that give your rep a useful reason to reach out: nurture mail, an educational guide, an updated case study, and a short executive summary the buyer can use when the budget comes up. Each touch should add something, not just check in.

Most commercial contractors need a capability or service sheet written for facility managers, a project portfolio, a short presentation for the first meeting, a case study from a similar building and a leave-behind for maintenance or service agreements. Direct mail helps when you prospect a defined territory.

A capability statement is a one- or two-page summary of what your company does, where it works, its certifications and how to engage. Procurement and vendor onboarding teams often ask for one, so it matters most if you sell to large facilities, public agencies or enterprise accounts. We build it on your brand, in the same story as the rest of your kit.

Versions of the same story for each stakeholder: an executive briefing for the senior sponsor, technical detail for IT or engineering, a business case for finance and procurement-ready documents for vendor review. Each piece should be consistent, so the committee hears one story.

At Abstrakt, sales collateral packages starting at $500 per month. The price depends on the pieces and the volume you need, so we quote it after a short call about your sales process.

Yes. Many B2B companies do not have a designer, a copywriter and a video producer in-house. An outside creative team that understands how your reps sell can build the kit, keep it consistent with your brand and update it as your offer changes.

Yes. Sales collateral is a standalone service. Our creative team builds for your own sales team, no outbound program required. It works hardest alongside one, because the same company that writes your outreach builds the pieces, but that is your choice.

Abstrakt's in-house creative team: graphic designers, copywriters, copy editors, project managers, marketing managers and video producers. Abstrakt is an outsourced sales development company, so the team works next to people who run sales conversations every day.

Yes. If you have guidelines we follow them exactly. If you do not, we can build them so every piece stays consistent.

You review the work before it is final, with regular updates along the way. You receive ready-to-use files for print, web, email and mobile, delivered to your inbox and partner portal, plus guidance on where each piece fits in your sales process.