Your B2B Digital Marketing Strategy Checklist
Most B2B digital marketing does not fail because of one big mistake. It fails because of a dozen small gaps: a site that is hard to use on a phone, forms nobody answers, reports nobody reads. This checklist walks through 42 checks in nine areas, with a short explanation of why each one matters, so you can score your current program in an hour and know what to fix first. It is for owners and marketing and sales leaders at commercial trades and B2B companies.
What's inside
- 42 checks in nine areas, each with why it matters
- Goals and measurement tied to pipeline, not vanity metrics
- Website, search and local visibility checks
- Content, social and email checks
- Paid search checks that stop wasted spend
- The handoff from marketing to sales
- A scoring page and a fix-first plan
