Free guide · 13 pages · PDF
The Ultimate Guide to Content Marketing Best Practices
The best content a commercial service company can publish is already in its people's heads: what fails in a building, what a facility manager should ask a contractor, what an inspection really checks. Content marketing is the discipline of getting that knowledge out, regularly, in a form buyers and search engines can find. This guide covers goals, topics, formats, the calendar, writing, distribution, AI search, sales use and measurement. It is for owners and marketing and sales leaders.
What's inside
- Content goals that tie to meetings and revenue, not just traffic
- How to find the questions your buyers actually ask
- Content pillars for a commercial service company, with examples
- Which formats earn their keep, and a publishing calendar
- Writing that sounds like an expert: a style checklist
- Distribution across search, social, email and your sales team
- Showing up in AI answers
- The numbers to track and a 90-day plan
