To create a company website, decide what the site needs to do, register a domain, pick how it'll be built (a website builder, WordPress, or a hired team), plan one page for each service and area you cover, write those pages, build and test the site on a phone, then launch it and connect it to Google. After launch, keep adding to it. That's the whole job in a sentence. The rest of this guide walks through each step in the order that saves the most rework, with the free tools that make it easier.
Before anything is built
Decide what the site is for
For most B2B and trades companies, the website has two jobs. It has to be found by people who don't know you yet, and it has to reassure people who do, such as a property manager checking you out after a referral. Write down the three or four actions you want visitors to take: call, request a quote, download a spec sheet, apply for a job. Every page should lead to one of them.
Register a domain
Your domain is your web address. Keep it short, easy to say on the phone, and as close to your company name as you can get. Register it in the company's name, on an account the company controls, with auto-renew switched on, because if the office manager or the nephew who set it up years ago leaves on bad terms and the renewal notices keep going to their personal email, you can lose the address your customers and your email both depend on.
Choose how it gets built
Three realistic routes:
- A website builder like Squarespace or Wix. Hosting and templates included, easy to edit. Fine for a small site; harder to grow past a few dozen pages.
- WordPress, set up by you or a freelancer. Flexible, and it's easy to find people who know it. Needs hosting and regular updates.
- A hired team that plans, writes and builds it for you. Costs more, takes the work off your plate.
If nobody on your team has a few hours a week to give the site, factor that into the choice. Time, more than money, is what stalls a lot of company sites.
Planning and writing
Plan your pages
Start with a list. A typical B2B company site needs a homepage, one page for each service you sell, one page for each main area or market you serve, an about page with your team and credentials, project examples, and a contact page. For a company that sells several services across several areas, that list grows quickly, and that's fine.
One page per service matters more than it seems. Buyers search for the specific thing they need, and a single "Services" page can't answer all of those searches at once.
Write before you design
Words take longest. Start early. For each service page, answer what the buyer would ask on a first call. What exactly do you do? For what kinds of buildings or companies? In which areas? How does the work run, and what does it take to get started? Plain, specific answers help buyers, and they're also what AI assistants pull from. In Pew Research Center's 2026 survey, 44% of U.S. adults said they use ChatGPT, so a growing share of your buyers may meet your company through an AI answer before they ever see your homepage.
Building and launching
Design for the phone first
Many of your visitors will see the site on a phone before anything else. Check every page on a phone as you go: the phone number should be tappable, the text readable without zooming, and the contact form short enough to finish with a thumb. Run your key pages through Google's free PageSpeed Insights on the mobile setting before launch. Slow pages are much easier to fix now than after fifty more have been added.
Test before launch
Click every link. All of them. Submit every form and check the email arrives. Read every page out loud once; typos jump out. Ask someone outside the company to find a specific service and request a quote while you watch, and note where they hesitate.
Connect it to Google
Once the site is live, set up Google Search Console, a free service from Google that shows which searches bring people to your site and flags pages Google can't index. Submit your sitemap there. It takes a minute.
If you serve customers in a local area, set up or update your Google Business Profile at the same time, and make sure its name, phone number and services match the website. Google's guidelines say the business name should reflect your real-world name, without extra descriptions or locations added. Service-area businesses that don't serve customers at their address should hide it.
Once both are live, the Free AI Visibility Check shows how it all looks from the outside: your website and mobile speed, whether you come up in a local search, and what an AI assistant says when a buyer asks who to call. No email needed.
After launch
A company website isn't finished at launch. It's started. Add project write-ups as jobs finish. Answer the questions your team hears every week. Update pages when services, staff or service areas change. A site that changes regularly gives search engines a reason to keep visiting, and gives a returning buyer something new to read.
Plenty of company sites stall here. It's nobody's full-time job. Inbound SDR takes it on. We build your website, up to 100 pages, in the first month, planned around every service you sell and every area you serve, then host it and keep it healthy with ongoing monitoring. A new blog is published every business day and posted to up to 3 social platforms. We optimize your Google Business Profile and Bing Places listing and keep your details consistent across 65+ directories, and you get a dedicated strategist and a monthly report. Packages start at $1,000 per month on a 12-month term.
If you want a simple five-page site you'll update a couple of times a year, a builder and a free weekend will do. And if you need online ordering or a customer portal, you'll want a development firm.
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