Website management is the ongoing work that keeps a business website secure, fast, accurate and visible after it launches: software updates, backups, speed and uptime checks, fixing what breaks, keeping pages current, and watching how the site performs in search. For a small B2B company it adds up to a few hours a month if someone owns it, and a slow slide into an outdated, insecure site if nobody does. This guide sets out the jobs, how often each one needs doing, and the realistic options for who does them.
The jobs, and how often
Here's a working schedule for a typical company site of a few dozen pages. Adjust the timing to how much your site changes.
| How often | Job | Why it matters |
|---|---|---|
| Weekly | Apply software, theme and plugin updates, then check the site still works. | Many updates are security fixes. |
| Weekly | Confirm backups ran. | A backup you haven't checked is a hope. |
| Weekly | Submit your own contact form and call the number on the site. | A form can stop sending without anyone noticing. Visitors who give up rarely tell you. |
| Monthly | Review Search Console for errors and pages dropped from Google. | Catches indexing and mobile problems early. |
| Monthly | Check mobile speed on your top pages. | Plugins, new images and updates slow sites down over time. |
| Monthly | Add or update content: a project, a service change, an answer to a common question. | Keeps the site accurate and gives search engines something new. |
| Quarterly | Read every service and location page for outdated details. | Old staff names, retired services and wrong phone numbers cost trust. |
| Quarterly | Run an accessibility check on key pages. | Catches contrast, image description and form-label problems. |
| Yearly | Renew the domain, review hosting, and test restoring a backup. | An expired domain takes the whole site and your email down with it. |
Four areas worth a closer look
Security and updates
If your site runs on WordPress or a similar system, its core software, theme and plugins all get regular updates, many of them security fixes. Apply them promptly, but not blindly. Update on a copy of the site first if you can (hosts call this a staging site), or at least take a fresh backup and check the key pages and forms right after.
Also clear out what you don't use, because every inactive plugin, every abandoned contact-form add-on and every admin account belonging to a former employee or a web designer you stopped working with three years ago is one more door left open on a site that holds your customers' details.
Search health
Google Search Console is a free service that shows how your site appears in Google: which searches bring visitors, which pages are indexed (stored by Google and eligible to show up), and what's broken. Set it up if you haven't. Check the Pages report each month for anything newly excluded, and the Performance report for the searches people use to find you. Those queries are a ready-made list of questions your site should answer.
Speed
Sites get slower as they age. Nobody plans it. Every few weeks, run your homepage and your two busiest service pages through Google's free PageSpeed Insights on the mobile setting and note the results. If the field data section says "Failed," look at images and plugins first, then hosting. For a broader view, the Free AI Visibility Check looks at your website and mobile speed, whether you come up in a local search, and what an AI assistant says when a buyer asks who to call. No email needed.
Accessibility
Accessibility means people using screen readers, keyboards or zoom can use your site. Most sites have work to do. In WebAIM's 2026 analysis of the top million home pages, 95.9% had detected accessibility failures, averaging 56.1 errors per page. The Department of Justice's position is that ADA requirements cover what businesses offer online. Many of the common issues, like low-contrast text and images without descriptions, are the kind of thing routine management catches and fixes.
Who should own it?
Any option works if one named person is accountable. None do when the answer is "the team."
Someone in-house. Cheapest on paper. It works if that person has the time, the skills and a backup. The risk is that website work is always the first thing to slip when the day job gets busy, and after a few months of slipping, the person who used to know where the logins were has moved on and nobody else can remember which plugin runs the contact form.
A freelancer or developer on retainer. Good for the technical side. Most won't write content or watch your search performance, so you'll still need someone for that. Make sure you, not they, own the domain and hosting accounts.
An agency maintenance plan. Covers the technical jobs, often with monitoring tools you'd never buy yourself. Read what's included carefully; "maintenance" sometimes means updates only.
A managed program that includes the site. The website, hosting, upkeep and new content come as one service, with one person accountable for all of it.
How Inbound SDR handles it
Inbound SDR is the last of those options. We build your website, up to 100 pages, in the first month, then host it with site health maintenance and ongoing monitoring. Two to three expert hours a month go to technical fixes and page adjustments, and technical SEO work covers crawl and indexing fixes, sitemaps, page speed and mobile. A new blog goes up every business day and is posted to up to 3 social platforms, and we keep your Google Business Profile and directory listings accurate. You get a dedicated strategist and a monthly report. Packages start at $1,000 per month on a 12-month term.
It's a poor fit if you have a capable in-house web person and only need backup for the technical work. A developer retainer is cheaper. It also doesn't cover email marketing, paid ads or review management.
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