A website redesign typically costs anywhere from about $2,000 to $100,000, depending on how many pages you need, who does the work and how much new writing is involved. Those are the bounds Clutch's web design pricing guide gives for agencies, and it adds that most web design projects reviewed on its platform cost less than $10,000. The spread is wide because "redesign" can mean a new coat of paint on twelve pages, or a rebuilt site with sixty new ones.
Here's what moves the price, how the main options compare, and the costs that don't show up on the first quote.
What actually drives the price
Four things, mostly.
- Page count. Each service, industry and area page has to be planned and written before anyone designs or builds it, so a site that grows from eight pages to twenty roughly multiplies the hours behind every stage of the project, from the first outline to the last round of edits.
- Writing. Many quotes assume you'll supply the words. If the agency writes them, expect the price to climb, and expect it to be worth it, because the words are what a buyer reads.
- Custom features. Quote calculators, customer portals, integrations with your CRM or scheduling software. Each adds design and development hours.
- Who does it. Location and seniority set the hourly rate. Clutch lists the average agency rate in the United States at $100 to $149 per hour.
How the routes compare
| Route | What you pay for | What to watch |
|---|---|---|
| Do it yourself on a builder | A monthly plan with the builder, plus your own time | Your time is the real cost, and the writing still has to get done |
| Freelancer | Design and build, often at a project price | One person's availability; who maintains it afterward |
| Agency | Strategy, design, writing and development as a team | Scope creep, and whether ongoing work is included |
| In-house hire | A salary, benefits and tools | Hard to justify for a single project |
| Managed website service | A monthly fee that covers the build and the upkeep | Contract length, and what happens to the site if you leave |
For a sense of the labor cost behind those prices, the Bureau of Labor Statistics puts median pay for web developers and digital designers at $47.85 per hour, or $99,520 a year, as of May 2025. That's salary before benefits, overhead or profit, which is why agency rates sit well above it.
The costs that hide after launch
Lost search traffic from changed addresses
The big one. A redesign often renames or reorganizes pages, and every old page address that ranked on Google needs to point to its new home. Google's guidance on moving a site with URL changes says to map every old URL to a new one and use permanent (301) redirects, and it warns that rankings may fluctuate while Google recrawls. For a medium-sized site, Google says it can take a few weeks or more for the new addresses to start showing. Ask any agency, in writing, who builds the redirect map and who checks it after launch.
Hosting and maintenance
Someone has to update the software, renew the security certificate, keep backups running and fix the contact form when it breaks. Some quotes include a year of that. Others don't. Ask.
Keeping it current
A redesigned site starts aging the day it launches, because the business keeps changing: you add a service, win work in a new county, finish projects worth showing off, and none of it reaches the site unless someone has the time and the budget to put it there. Leave that out and you'll be pricing the next redesign sooner than you'd like.
Before you ask for quotes
Write down what's wrong with the current site, in the buyer's terms. "Our hospital work isn't on the site." "It's slow on a phone." "We added two service areas and there's nothing about them." That list keeps quotes comparable and keeps the project from turning into a logo refresh.
It also helps to know where you stand today. Our Free AI Visibility Check looks at your website, your mobile speed, whether you come up in a local search, and what an AI assistant says when a buyer asks who to call. No email needed. Bring the results to every agency conversation.
A monthly alternative
Some companies would rather not pay for a redesign every few years and then watch the site go stale in between. Inbound SDR works that way. Packages start at $1,000 per month on a 12-month term. In the first month we build a website of up to 100 pages, planned around every service you sell and every area you serve, and we host it, monitor it and keep it healthy. We handle technical SEO (redirects, sitemaps, speed, mobile and structured data), keep your Google Business Profile and directory listings accurate, and publish a new blog every business day, shared to up to 3 social platforms. Your strategist also has 2 to 3 expert hours a month for page changes and fixes.
It isn't for everyone. If you need a custom portal or complex integrations, a project-based agency is the better route. If you just need a fresh look on a site that already works, a freelancer may be all it takes.
Redesign cost questions
Is it cheaper to redesign or rebuild?
In practice they often overlap. If the platform itself is outdated, you'll probably be rebuilding anyway.
How long does a redesign take?
Clutch's guide says most web design projects reviewed on its platform last seven months. A smaller site with the writing ready can move faster.
Should I redesign before or after doing SEO?
Plan them together. Building the page list around what buyers search for is cheaper than reworking it later.
Get the next one in your inbox
New playbooks, benchmarks and guides from our sales floor, for owners and sales leaders who sell to businesses. One email a month. See past issues.
