- Controls
- The financing decision, whether to buy, lease or sign a PPA, and the payback the company will accept.
How to open: Ask what they pay for power each month and whether demand charges or rate increases have come up in budget meetings.
Commercial solar appointment setting: meetings with the owners and CFOs who approve the project
Commercial and industrial solar is a finance decision dressed as a construction project. The facility manager can tell you about the roof and the utility bill, but the owner or CFO decides whether to buy, lease or sign a power purchase agreement. We book meetings with both, at businesses whose energy use, roof or land and ownership make a project realistic, long before it goes out for bids.
Qualified commercial solar meetings on your calendar, booked by U.S.-based SDRs under your name.
Ask Ava anything about the information on this page.
The sales floor behind your commercial solar program
- $1B+in client revenue generated
- 100,000+meetings booked a year
- 2,000clients
- 17+years on the phones
- 4.8 / 5on Google, 4.6 on Clutch, 4.64 with the BBB
Abstrakt company figures as of October 2026; ratings as published on Google, Clutch and the BBB, September 2026. See client results.
Verified performance benchmarks
Abstrakt sales center dataWhat it takes to book a commercial solar meeting
Real activity and outcomes logged on commercial solar programs. Each figure carries its definition, and the panel below says exactly what it covers.
- 104,514prospecting callsOutbound dials logged by Abstrakt SDRs on client programs in this vertical.
- 648appointments setMeetings booked with a decision-maker who met the client's criteria.
- 161dials per appointmentCalls divided by appointments set, rounded.
- 12.8%of opportunities reached a proposalOpportunities are appointments that became a sales opportunity. Not a rate per appointment.
- 19.4%of proposals were wonProposals the client reports winning, divided by proposals sent.
- Period
- Cumulative program history through October 2026.
- Scope
- National. Abstrakt client programs in the "Solar" vertical. No market-level rates.
- Sample
- 104,514 calls and 648 appointments set.
- Source
- Abstrakt sales center, Performance Intelligence (Abstrakt's internal program reporting), imported 2026-10-01.
- Not a promise
- Historical averages across many programs, not a forecast or a promise for any single program. Client mix, offers and target lists differ.
What we fix
Why commercial solar pipelines stall, and what changes
Residential-style lead lists do not work
Outreach goes to businesses selected by load, roof or land and ownership, not to shared homeowner leads or old RFP lists.
The facility contact cannot approve
We work the facility manager for site facts and reach the owner or CFO for the financial decision, so meetings include someone who can say yes.
Projects take a long time to close
Nurture keeps your company in front of the account through feasibility, financing and board approval.
Bid processes favor whoever was there first
Early meetings let your team shape scope and financing before the project goes to bid.
How it works
How we fill your commercial solar calendar
- 01
Build the list
Businesses and property owners in your market selected by building type, energy load, roof or land and ownership, with financial and facility contacts named.
- 02
Run the outreach
A U.S.-based SDR team works phone, email and LinkedIn under your company name, leading with the utility bill and the financing options, not panels.
- 03
Book qualified meetings
Every meeting is with the right company, the right contact and a timing reason such as a rate change, a reroof or a sustainability commitment.
- 04
Nurture the rest
Owners not ready to commit stay in a follow-up cadence until the budget, roof or incentive timing lines up.
Every meeting clears three checks before it reaches you
- Right companyAn account that fits the work you want.
- Right contactSomeone who signs or shapes the decision.
- Right timingA stated need or a reason to talk now.
Then it is graded on our 25-point 5 Star Scorecard. What counts as a qualified appointment.
We take one commercial solar client per territory
If yours is open, a strategist can walk you through the target list, the outreach and the meeting number on one call.
Where the pipeline comes from
The accounts a commercial solar program calls
- Manufacturers and processing plants
Large daytime electricity loads, big roofs or open land, and demand charges that make the utility bill a line the CFO watches.
- Warehouses and distribution centers
Wide flat roofs and owners or tenants looking at fleet electrification and rising energy costs.
- Cold storage and food processors
Refrigeration runs around the clock, so energy is one of the largest operating costs and savings are easy to model.
- Commercial property owners and REITs
Owners with portfolios can add solar across buildings and sell power to tenants or lower common area costs.
- Schools, municipalities and nonprofits
Tax-exempt owners usually buy through power purchase agreements or direct-pay structures and procurement processes that reward early relationships.
- Agricultural operations
Irrigation, processing and storage loads with land for ground-mount systems.
Who decides
The people behind a commercial solar buying decision
- Controls
- Roof condition, electrical service, site access and the practical questions that can kill a project.
How to open: Ask how old the roof is and when it is due for replacement, since solar and reroofing should be planned together.
- Controls
- Energy strategy, emissions goals and the internal case for on-site generation.
How to open: Ask what targets they have committed to and how they plan to show progress.
- Controls
- Lease terms, tenant billing and whether a project fits the hold period.
How to open: Ask how long they plan to hold the building and how energy costs are split with tenants.
Reasons to call
What opens a commercial solar account
- Utility rate increases or new demand charges
A jump in the bill gets energy onto the CFO's agenda and makes a savings conversation easy to start.
- Changing federal and state incentives
When incentive rules or deadlines change, owners who were thinking about solar have a reason to decide now.
- A roof replacement or new building
The cheapest time to add solar is when the roof is new or the building is being designed.
- Sustainability commitments from customers or investors
Suppliers to large brands are being asked to report and reduce emissions, which gives solar a sponsor in the building.
- Fleet electrification and new electrical loads
Adding chargers or equipment raises demand and often triggers a service upgrade, which opens the conversation about on-site generation and storage.
Our terms
Why companies hand us the phones
Program commitments
Program expectations and commitments are defined in your agreement. Before launch we agree on what a qualified meeting is, who we call and how results are reported.
Exclusive to your territory
One commercial solar client per territory. We will not run the same program for your direct competitor in your territory.
A U.S.-based SDR team
Your SDR works under your company's name from our St. Louis campus, home to 500+ U.S.-based team members.
Every meeting graded
Every booked meeting is graded on a 25-point scorecard before it reaches your calendar. Grade a sample call yourself.
Straight answers
What we hear before a program starts
“Our best work comes from referrals.”
Keep every one of them. Referrals close well, but they do not arrive on a schedule and they never reach the accounts that have not heard of you. Outbound adds a source you control, under your name, so a slow referral quarter does not turn into a slow year.
“Our buyers do not answer cold calls.”
Most do not, the first time. That is why your SDR works phone, email and LinkedIn together and keeps going after the first no. In our sales center a commercial solar appointment took 161 dials on average. Meetings come from persistence and a specific reason to talk, not a clever script.
“We tried an appointment setter and the meetings were junk.”
Then nobody pinned down what a meeting was. Before launch we agree on the definition with you: right company, right contact, right timing. Every meeting is graded on our 25-point 5 Star Scorecard before it reaches your calendar.
“We could hire our own SDR.”
You can. Then the recruiting, training, data, dialer and management are yours, and a hire that does not work out costs months before you know it. With us the SDR, the data and the management come with the program. Program expectations and commitments are defined in your agreement.
Customer results
Real results from commercial solar companies
Approved client stories, with the period each figure covers. See every energy result.
- Solar and energyOutbound BDR
Closing a Six-Figure Solar Deal in Record Time With B2B Appointment Setting
See how a Northeast solar company partnered with Abstrakt to set their first appointment on Day 1 and close a $190,000 deal in just one month.
- Solar and energyOutbound BDR
$1.8M in Proposals in Just 60 Days: A Solar Success Story
Discover how a Midwest solar company partnered with Abstrakt to generate four proposals worth over $1.8M in just two months.
- $1.8M
- Solar and energyOutbound BDR
How One Energy Company Closed a $115K Deal After Refining Their Sales Strategy
Discover how a solar and LED company partnered with Abstrakt Marketing Group, overcame sales challenges, and closed a $115K deal.
- $115K
Calculate my opportunity
What a commercial solar pipeline takes, in your numbers
Set a monthly meeting goal and your own conversion rates. Green tags are Abstrakt history, yellow is a broader cross-industry benchmark, gray tags are your inputs. Value appears once you enter your own average.
Illustrative math from your inputs. It updates as you type.
- 1,288dials a month
- 61dials every working day
- 2proposals a month
- 0.4wins a month, on average
- 4.7wins from 12 months at this pace
- 96meetings over 12 months
-
Enter your average first-year deal value to see contract value. We do not fill in a number for you.
First-year deal value won each month
First-year deal value from 12 months of wins
How this works: appointments x dials per appointment = outreach, spread over 21 working days. Appointments x your proposal rate x win rate = wins. Wins x your value = contract value: what signed work is worth, not revenue recognized. Fractions are monthly averages. Not a forecast, a quote or a promise.
Decide with the facts
See how Abstrakt works for commercial Solar
Abstrakt at a Glance answers the five questions buyers ask before they sign: how it works, what clients got, what calls sound like, what reviewers say and what it costs.
Program commitments
Program expectations and commitments are defined in your agreement. Before launch we agree on what a qualified commercial solar meeting is, who we call and how results are reported.
Exclusive to your territory
One client per trade per territory: we will not run the same program for your direct competitor in your territory.
Pricing
Outbound BDR programs: starting at $5,000 per month. See what a program includes.
Beyond the calls
What your commercial solar buyers see after the first conversation
Our SDRs open the door. Our creative and inbound teams make sure what a buyer finds next, your website and the material your reps send, closes the gap.
Sales collateral Sell sheets, case studies and decks for owner, ceos The one-pager in the follow-up email, the case study they forward upstairs, the deck for the first meeting. See the collateral portfolio →
Websites and inbound A website that turns commercial solar searches into calls Inbound SDR builds the site, content and search presence that turn interest into conversations your team can work. Shown: Polymatic. See Inbound SDR →
The talk track
What a sales call sounds like in commercial solar
This is the path our SDRs follow on a good call in commercial solar. Each line is tagged with its step in the ENGAGE Sales Process: a specific reason to talk, a pushback handled without arguing, the qualifying and decision questions, the differentiator, and a clear ask for the meeting. It earns every point on our 5 Star Scorecard.
- Opener
- Reason for the call
- Pushback
- Feel, felt, found
- Qualify
- Decision-making question
- Timeline
- Differentiator
- Consideration question
- Close for the meeting
- Meeting set
- Recap the agenda
- Confirm details
- Invite sent
Dramatized example.Written from our commercial solar talk track and voiced by AI. Names and figures are samples. This is not a recording of a real call.
Abstrakt SDR for Brightfield SolarBooking for a client in commercial solar. Calling Dana Ellis, decision-maker.
- OpenerAbstrakt SDRHi Dana, this is Chris with Brightfield Solar on a recorded line. I know I'm catching you in the middle of the day, so I'll keep this short. How are you today?
- ProspectOkay. What's it about?
- Reason for the callAbstrakt SDRThe reason for my call, we design and install commercial solar across the metro, and your building came up at about 120 people on site with a roof that looks like a candidate. I wanted to see whether anyone has run the numbers on solar for the building and what the electric bill looks like in a summer month.
- PushbackProspectWe already have a solar quote.
- Feel, felt, foundAbstrakt SDRI understand. A lot of the people I talk to felt the same way at first, and what they found is that a second look cost them nothing. When another installer gives you a quote, that covers their system. Ours is a written study of what the building can actually produce. It's a second document at no cost, and if they've got everything handled it will say so.
- ProspectOkay, that makes sense.
- QualifyAbstrakt SDRTwo quick things so I send the right engineer out. Is it roughly 120 people on site and you own the building, and are you the one who signs off on capital projects, or does that go somewhere else?
- ProspectWe own it, yes. And capital projects start with me.
- Decision-making questionAbstrakt SDRBesides you, who else is usually involved when a decision like this gets made?
- ProspectThe board approves capital projects. But they go with my recommendation.
- TimelineAbstrakt SDRAnd when are you looking to have this sorted out?
- ProspectBefore the next board meeting, in about three months.
- DifferentiatorAbstrakt SDRWhat we do differently is the study itself. We model your roof, your load, and your utility rate and hand you a written production and payback estimate at no charge either way. And our office files the tax credit and utility incentive paperwork, so the numbers you see are the numbers you get.
- ProspectThat paperwork is what scared us off the first time.
- Consideration questionAbstrakt SDRIf what we show you makes sense, is Brightfield Solar a company you'd consider working with down the road?
- ProspectYes. I'd consider it.
- Close for the meetingAbstrakt SDRLet's put it on the calendar. I have Tuesday the 15th at 10, or Thursday the 17th at 2. Which is better? I'll send the invite while we're on the line, and I'll add Warren Doyle's mobile to it.
- Meeting setProspectThursday at two.
- Recap the agendaAbstrakt SDRGreat. So that's Thursday the 17th at 2 o'clock, in person at your building, and we'll keep it to thirty minutes. Warren Doyle, our project manager, will walk the roof and the electrical room with you, review the bills, and leave you the written production and payback estimate. When he gets there, where should he check in?
- ProspectFront office. I'll meet them there.
- Confirm detailsAbstrakt SDRLet me confirm your details: your title, the best email for the invite, and that we're meeting at your building address.
- ProspectDirector of operations. It's dana dot ellis at our company dot com. And yes.
- Invite sentAbstrakt SDRPerfect. I'm sending the invite now. Could you accept it when it comes through, so the time is held? Thanks, Dana. Warren will see you Thursday.
Questions
Commercial Solar appointment setting, answered
Do you book residential solar appointments?
No. This program is for commercial and industrial solar: rooftop, carport, ground-mount and storage projects for businesses, property owners and public entities.
Who are the decision-makers on commercial solar projects?
Owners, CFOs and CEOs approve the financing, facility and plant managers own the site questions, and energy, sustainability and asset managers often bring the project forward.
How is this different from buying solar leads or RFP lists?
Purchased leads are shared and RFPs are already scoped by someone else. Outbound starts conversations before a bid, so your team can shape the project and the financing.
Do you offer exclusivity?
Yes. We take one commercial solar client per territory, so a competing installer or developer will not work the same accounts through us.
One partner. Multiple ways to grow.
Sales development is the core of what we do. Search and sales collateral support it, so the buyer hears the same story on the call, on your website and in the follow-up.
Core sales development
- This service is part of
Outbound BDR
A BDR team that builds the target list for your trade and territory, runs phone, email, direct mail and LinkedIn as one campaign, and grades every meeting before you get it.
Pricing starting at $5,000 per month See Outbound BDR -
Enterprise SDR/BDR
Dedicated SDR/BDR teams for Fortune 1000 and large enterprise sales: named accounts, new markets and channel partner recruitment, backed by research from Abstrakt Intelligence.
Custom pricing See Enterprise SDR/BDR
Supporting growth solutions
-
Inbound SDR
A website of up to 100 pages, local SEO and a new blog every business day, built to get you found on Google and cited in AI answers.
Packages starting at $1,000 per month See Inbound SDR -
Brand Boost
Sell sheets, case studies, pitch decks, trade show materials, video and direct mail that tell the same story as the call.
Packages starting at $500 per month See Brand Boost
Get Outbound BDR, Inbound SDR and Brand Boost together, starting at $6,500 per month
One team runs the outbound calls, the website and search, and the sales collateral, so every touch tells the same story. Enterprise SDR/BDR is priced custom, to the size of the dedicated team.
Getting Ava ready…
- Secure line
- Session
- Joining
- On camera
AI video guide. Your voice is processed by Tavus to run this conversation; we never use your camera. Calls end after 5 minutes. Privacy
