Lacking Quality Leads
About Our Partner: Founded in 1985, Roofcorp of America is a leading provider of roofing and solar installation for commercial, industrial, and multifamily clients throughout the West Coast. They bring jobs in on time and on budget through a team with more than 200 years of combined industry experience.
Roofcorp wasn’t getting quality leads from their website, and new customers couldn’t find them when searching for roofing help online. This is a problem that occurs when website pages aren’t optimized for ranking high on search engine results. To remedy this situation, they sought help from Inbound SDR.
SEO Strategies to the Rescue
When we started working with Roofcorp, they only ranked for seven pages on their website. We ran an audit of their current website and found that they ranked for only 161 keywords in the U.S., which directly affected their website’s visibility and search engine ranking. So, we started crafting keyword-rich, SEO-focused content for them to boost their keyword count and, by extension, their visibility.
More Visibility, More Business
In the 23 months after the new site launched, Roofcorp’s U.S. keyword rankings grew from 161 to 1,005, up 524%, and estimated organic traffic rose from 75 to 441 visits a month, up 488% (Semrush, U.S. database). They’re getting more leads now as well, with most of them being requests for proposals.
Results from Abstrakt program records for this client, first published July 2025. Results vary by market, offer and program.
