Market report · Las Vegas-Henderson-North Las Vegas, NV
The State of Outbound Sales in Las Vegas, 2026
How outbound selling looks across the Las Vegas-Henderson-North Las Vegas, NV metro right now: who the buyers are, which trades have room, what is being built, what a rep costs to hire here. Then a 4-tool kit to work the market this month.
- 5,018business sites with 20+ people across the categories trades sell to, #35 of our 100 metros
- 72buyer sites per paving contractor, #6 of 94 markets: the best rank of any trade here
Sites: U.S. Census Bureau, County Business Patterns 2023; rank among the 100 metros on our market pages. Room: U.S. Census Bureau, County Business Patterns 2023 sites per contractor in U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1, among markets with at least 10 contractors.
Executive summary Read this if nothing else
5 things to know about outbound sales in Las Vegas
Biggest buyer pool
Restaurants: 1,999 sites
with 20 or more people, the largest buyer category in Las Vegas-Henderson, ahead of retail stores (1,231).
Where the metro leans
Warehousing and distribution: 2.46x the U.S. mix
Also over-represented: apartment and residential property managers (1.60x) and medical, dental and outpatient offices (1.48x). Trades that serve these buyers have more of them here than the national average suggests.
Most room
Paving & Asphalt: #6 of 94 markets
72 buyer sites with 20+ people for each of 39 local paving contractors. The most crowded is commercial HVAC & mechanical, #95 of 100.
Biggest reason to call
Athletics Las Vegas ballpark, $2 billion
Under construction. One of 6 named, sourced projects in this report.
Hiring locally
$124,700 for an in-house SDR's first year (illustrative)
At a $55,000 base salary, once commission, payroll taxes and benefits, tools, recruiting and training, turnover and manager time are added, before ramp time.
Sources: U.S. Census Bureau, County Business Patterns 2023; U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1; project sources as of 2026-09; U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025. Full list at the end.
Chapter 01 The market
Who buys in Las Vegas-Henderson
5,018 business sites in Las Vegas-Henderson have 20 or more people on site in the categories commercial trades sell to. That ranks #35 of the 100 metros we publish. Here is what those buyers are and where they sit.
The largest buyer categories
Sites with 20 or more people are the ones worth an SDR's time: big enough to have a facility lead, a service budget and a contract that comes up for renewal. The "vs. U.S. mix" column compares each category's share of local employment with its national share (1.00x is the U.S. average).
| Category | Sites with 20+ | All sites | vs. U.S. mix | 1-yr change |
|---|---|---|---|---|
| RestaurantsLargest pool | 1,999 | 5,457 | 1.27x | +95 |
| Retail stores | 1,231 | 6,500 | 0.98x | +21 |
| Medical, dental and outpatient offices | 555 | 5,779 | 1.48x | +364 |
| Manufacturing plants | 303 | 1,209 | 0.53x | -48 |
| Wholesale distributors | 269 | 2,066 | 0.94x | -13 |
| Grocery stores | 207 | 742 | 0.71x | +21 |
| Bank and credit union offices | 104 | 1,025 | 1.19x | -7 |
| Senior living and nursing | 100 | 358 | 0.73x | -1 |
| Hotels | 99 | 197 | 0.60x | 0 |
| Auto dealerships | 74 | 178 | 0.70x | +3 |
Las Vegas-Henderson leans toward warehousing and distribution (2.46x), apartment and residential property managers (1.60x) and medical, dental and outpatient offices (1.48x). A trade that already sells to those buyers elsewhere has a deeper pool here than the national numbers suggest, and a case study from one of them travels well on the phone.
It is thinner than the U.S. mix in churches and religious organizations (0.14x) and hospitals (0.45x). A program built around those buyers runs out of fresh accounts sooner here.
Growing fastest over the past year, by establishment count: medical, dental and outpatient offices (+364), restaurants (+95) and retail stores (+21). New sites have no incumbent vendor yet.
The metro
Las Vegas-Henderson-North Las Vegas, NV: 1 county in this report's counts.
Chapter 02 The competition
Which trades have the most room in Las Vegas
Buyer sites per contractor is a rough read on how crowded a trade is: more sites for each local competitor means more doors nobody else is knocking on. Each trade's Las Vegas figure is ranked against the other markets we track.
| Trade | Rank among markets | Sites per contractor | Contractors | 1-yr change |
|---|---|---|---|---|
| Paving & AsphaltMost room | #6 of 94 | 72 | 39 | 0 |
| Commercial Roofing | #8 of 89 | 107 | 24 | -1 |
| Commercial Landscaping | #11 of 100 | 5.8 | 485 | +11 |
| Commercial Painting & Coatings | #44 of 86 | 67 | 39 | +1 |
| Fire Protection | #60 of 96 | 39 | 83 | -1 |
| Commercial Flooring | #57 of 68 | 47 | 35 | +1 |
| Managed Service Providers | #84 of 100 | 1.6 | 1,548 | +42 |
| Commercial Cleaning & Janitorial | #90 of 100 | 2.5 | 645 | +28 |
| Commercial Electrical | #94 of 100 | 6.0 | 350 | +25 |
| Commercial Construction | #95 of 100 | 2.4 | 454 | +15 |
| Commercial HVAC & Mechanical | #95 of 100 | 5.3 | 256 | +13 |
Paving & asphalt (#6), commercial roofing (#8) and commercial landscaping (#11) rank best in Las Vegas. For those trades a program can work longer before it calls the same building twice, and fewer competitors have already pitched each owner.
Commercial HVAC & mechanical is the most crowded trade here, #95 of 100: 5.3 buyer sites for each of 256 local mechanical contractors. Winning there takes a sharper reason to switch than a lower price.
Commercial roofing (-1) and fire protection (-1) lost contractor establishments over the past year, so the same buildings are split among fewer firms than a year ago. Managed service providers (+42) and commercial cleaning & janitorial (+28) added them.
Open programs
Our availability workbook does not cover Las Vegas yet. We take one client per trade per territory, so ask before you plan around it.
Chapter 03 The projects
What is being built, and who owns the buildings
6 named, sourced projects and 7 anchor owners in Las Vegas-Henderson. Each one is a reason to call that has nothing to do with your company and everything to do with the buyer's building.
The projects
- 01 · $2 billion Athletics Las Vegas ballpark Under construction A 33,000-seat ballpark on the Strip at the southeast corner of Las Vegas Boulevard and Tropicana Avenue, targeted to open for the 2028 season. Concrete decks are done and steel and roof work are underway, so mechanical, electrical, fire protection and finish packages run through 2027 ahead of a 2028 opening. Ballpark Digest, 2026-05-23
- 02 · $1 billion+ Intermountain Health Nevada Children's Hospital Approved An eight-story standalone children's hospital with a heliport at UNLV's Harry Reid Research and Technology Park near the 215 Beltway and Durango Drive in southwest Las Vegas. Clark County approved permits in May 2026 with opening planned for 2030, so hospital-grade mechanical, electrical and fire protection bids follow the groundbreaking. FOX5 Las Vegas, 2026-05-20
- 03 · Approximately 56,000 sq ft Switch LAS 19 data center Approved A Switch data center on Warm Springs Road east of Edmond Street in Enterprise, southwest Las Vegas Valley, approved by Clark County in June 2026. Data centers concentrate electrical and cooling work into short schedules; the approval also carries sidewalk and barrier work along Warm Springs Road. FOX5 Las Vegas, 2026-06-18
- 04 · 1,358,005 sq ft Apex Ridge Logistics Park Under construction A two-building speculative industrial project by EBS Realty and Penwood on more than 90 acres in Apex Industrial Park, North Las Vegas. Large tilt-up warehouses need roofing, site paving and fire sprinkler systems now, then tenant improvement electrical and HVAC as buildings lease. Connect CRE, 2026-03-02
- 05 · Estimated $4-5 billion Hard Rock Las Vegas and Guitar Hotel Under construction The redevelopment of the former Mirage on the Strip, including a 700-foot guitar-shaped tower with 650 suites and more than 3,700 rooms in total, which topped out in May 2026. With the tower topped out ahead of a 2027 opening, interior work shifts to finishes: flooring, painting, low-voltage electrical, and pre-opening cleaning across hotel, gaming and meeting space. Yogonet, 2026-05-04
- 06 James Cashman prekindergarten-8th school Under construction A Clark County School District consolidated pre-K to 8th grade campus at James Cashman in Las Vegas, which broke ground in September 2026 and will include CCSD's first middle-school career and technical academy. School builds run mechanical, electrical, roofing and site work through construction, then generate flooring, painting and grounds contracts at turnover. Las Vegas Sun, 2026-09-09
Projects current as of 2026-09; each source is linked on its card. Values are as reported by the source.
The anchor owners
Health systems, campuses, large employers and industrial parks hold the biggest concentrations of commercial buildings in Las Vegas-Henderson. One relationship with a facilities team here can cover many buildings.
Health system · Las Vegas, Clark County
Sunrise Hospital and Medical Center
Sunrise Hospital calls itself Las Vegas' largest acute care facility and says it has served the community for more than 55 years.
A large inpatient campus with decades of building additions needs mechanical, life-safety, cleaning and interior work around the clock.
Sunrise Hospital and Medical CenterHealth system · Las Vegas, Clark County
University Medical Center of Southern Nevada (UMC)
UMC says it is home to Nevada's only nonprofit Level I Trauma Center, only verified burn center and only multi-organ transplant center.
The county-owned hospital campus, children's hospital and Quick Care clinics across the valley each need HVAC, cleaning and facility upkeep.
University Medical Center of Southern NevadaCampus · Paradise, Clark County
University of Nevada, Las Vegas (UNLV)
UNLV reports a preliminary Fall 2025 total headcount of 33,706 students.
Classrooms, labs, residence halls, athletic venues and surface parking need HVAC, cleaning, paving and grounds work in desert heat.
UNLVAirport · Paradise, Clark County
Harry Reid International Airport (LAS)
Wikipedia lists 54,989,185 passengers at Harry Reid International in 2025, sourced to the airport.
Terminals, garages and airfield buildings need constant cleaning, HVAC service, electrical work and pavement upkeep.
WikipediaMajor employer · Paradise, Clark County
MGM Grand Las Vegas
Wikipedia lists 4,762 rooms and 171,500 square feet of gaming space at MGM Grand, which opened on December 18, 1993.
A Strip resort with towers, an arena, pools and parking garages runs mechanical, flooring, painting and cleaning programs year round.
WikipediaPublic owner · Winchester, Clark County
Las Vegas Convention Center
Wikipedia says the Las Vegas Convention and Visitors Authority's convention center has 2,500,000 square feet of exhibit space, with a citation.
A publicly owned exhibit complex with halls, loading docks and parking lots needs electrical, HVAC, cleaning and pavement work between shows.
WikipediaIndustrial park · North Las Vegas, Clark County
Apex Industrial Park
The Las Vegas Review-Journal reported that a data-center operator bought 176.5 acres in Apex Industrial Park for $196 million in a sale that closed Aug. 31, 2026.
Distribution buildings, manufacturing plants and data centers going up in the park need roofing, paving, electrical and fire protection work.
Las Vegas Review-JournalAnchor facts checked 2026-10; each source is linked on its card.
Which trades the work touches
| Trade | Projects and owners |
|---|---|
| Commercial HVAC & Mechanical | 10 |
| Commercial Electrical | 9 |
| Fire Protection | 8 |
| Commercial Cleaning & Janitorial | 7 |
| Paving & Asphalt | 6 |
| Commercial Construction | 4 |
| Commercial Roofing | 3 |
| Commercial Flooring | 3 |
| Commercial Landscaping | 2 |
| Commercial Painting & Coatings | 2 |
Chapter 04 The calendar
The Las Vegas selling calendar
Outbound runs every month, but the weather changes what a buyer wants to hear. These are the NOAA records for the Las Vegas-Henderson metro's counties, month by month.
| Measure | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Hail and damaging wind reportstotal, 2015 to 2024 | 0 | 2 | 1 | 2 | 1 | 8 | 44 | 27 | 10 | 3 | 0 | 0 |
| Cooling degree daysaverage month | 1 | 3 | 22 | 68 | 227 | 484 | 682 | 638 | 391 | 114 | 7 | 0 |
| Heating degree daysaverage month | 584 | 448 | 318 | 165 | 42 | 0 | 0 | 0 | 0 | 86 | 350 | 618 |
| Average high (°F)average month | 56 | 60 | 67 | 74 | 84 | 95 | 100 | 98 | 91 | 78 | 65 | 55 |
NOAA logged 13 hail reports of 1 inch or larger and 85 damaging wind reports across the metro's counties from 2015 to 2024: #80 of 100 markets for hail and #73 for wind. July, August and September carried 83% of the reports. Storms are not the main driver here, so roof age, leaks and budget timing carry the roofing conversation.
The metro averages 2,636 cooling degree days a year (#18 of 97 markets) and 2,611 heating degree days (#74 of 97). Cooling load peaks in June, July, August and September; heating in January, February, March, November and December. Peak months are when HVAC calls lead with service and response times; the rest of the year they lead with planned work and budgets.
9 months average a high of 60°F or more (March, April, May, June, July, August, September, October and November). That is when exterior painting, paving and landscaping crews are busiest, so in-season calls catch owners while they can see the work that needs doing. The contracts themselves are bid on each property's own dates, so the selling runs all year.
Trades with no weather season
Cleaning, construction, electrical, flooring and fire protection sell on contract end dates, budgets and inspection cycles. Learn each account's date on the first call and come back before it.
HVAC outbound runs every month of the year, and the season changes the message, not the effort. In peak months calls lead with service: which units struggled, how fast the current contractor responded, and when the agreement renews. The rest of the year they lead with planned work, budgets and equipment past mid-life.
Chapter 05 The numbers
What one meeting takes, trade by trade
What booking a meeting has taken on our own calling floor for the trades we run in Las Vegas, next to the records we can prospect here. The sales center figures are national; it does not break them out by city yet.
| Trade | Dials per appointment | Reached proposal | Proposals won | Dials for 10 meetings |
|---|---|---|---|---|
| Fire ProtectionFastest to book | 78 | 21.6% | 13.2% | about 780 |
| Paving & Asphalt | 86 | 32.2% | 7.4% | about 860 |
| Commercial Landscaping | 88 | 18.8% | 12.7% | about 880 |
| Commercial Electrical | 96 | 14.6% | 21.1% | about 960 |
| Commercial HVAC & Mechanical | 98 | 16.6% | 24.9% | about 980 |
| Commercial Painting & Coatings | 115 | 31.2% | 14.4% | about 1,150 |
| Commercial Flooring | 122 | 30.8% | 9.8% | about 1,220 |
| Commercial Roofing | 140 | 25.9% | 16.1% | about 1,400 |
| Commercial Cleaning & Janitorial | 142 | 23.9% | 21.7% | about 1,420 |
| Managed Service Providers | 162 | 10.0% | 20.5% | about 1,620 |
All of these trades together: 122 dials per appointment
The records behind a Las Vegas program
Before a program starts we size the list: the decision-maker records Abstrakt can prospect for each trade in the Las Vegas-Henderson territory.
- 3,821Commercial Roofing
- 3,821Commercial Construction
- 1,216Commercial HVAC & Mechanical
- 947Commercial Cleaning & Janitorial
Source: Abstrakt territory record counts, as of October 2026: estimated decision-maker records Abstrakt can prospect for each program in the territory. Shown for the programs the count covers.
Read it this way
Divide the records by the dials one meeting takes and you see how long a list lasts before it repeats. A thin list means a program has to work every record well, not just call more.
Chapter 06 Build or buy
What an in-house SDR costs in Las Vegas
Before you hire a sales development rep in Las Vegas, price the whole job, not just the salary.
The salary is the smallest part of the decision. About 8,130 people hold the role in the Las Vegas-Henderson-North Las Vegas, NV metro, and every one of their employers is competing for the same hires.
| Cost | Year one |
|---|---|
| Base salary | $55,000 |
| Commission and bonus | $15,000 |
| Payroll taxes and benefits (25% of pay) | $17,500 |
| Tools and data ($550 a month) | $6,600 |
| Recruiting and training | $7,000 |
| Turnover (35% a year, rehiring) | $2,450 |
| Manager and QA time (5 hours a week) and admin (4 hours a month) | $21,150 |
| Total, before ramp time | $124,700 |
Headcount: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025. Sales representatives of services, except advertising, insurance, financial services and travel (SOC 41-3091). The cost lines are the starting values of our SDR cost calculator: $15,000 commission, 25% payroll taxes and benefits, $550 a month in tools, $7,000 recruiting and training, 35% yearly turnover, and manager, QA and admin time. Change any of them there.
$124,700
for one in-house SDR's first year at a $55,000 base salary.
That buys one rep. It does not buy the list, the manager's coaching system or cover when the rep leaves.
Part two Apply this
The Las Vegas market toolkit
4 working tools built from the chapters above. Tick the boxes as you go (they stay ticked in this browser), copy the scripts into your CRM, or save the whole guide as a PDF and print this part as a worksheet.
Tool 01
Account scorecard
Before an account goes on the call list, check every line that fits. Call the accounts with the most ticks first, and leave the ones with none for later.
Tool 02
Discovery question bank
Ask fewer, better questions. Pick three or four for the call and save the rest for the meeting. Each one comes with the reason it earns its place.
Restaurants: 1,999 sites here
From our fire protection talk track. Staying open and passing inspection. Multi-unit operators are worth more than single locations.
- When was your hood suppression system last inspected, and when is the next one due?Due dates tell you when to call and what to offer.
- Have you had a failed inspection or a citation recently?Failed inspections threaten the ability to stay open and create urgency.
- How many locations do you operate, and does each one use a different vendor?Multi-unit operators are more valuable and often want one vendor across locations.
Retail stores: 1,231 sites here
From our paving talk track. First impressions and liability. Many stores lease, so confirm who controls the lot before pitching.
- Does the store control the parking lot, or does the landlord or shopping center manage it?This is the first qualifying question, since many retail lots belong to the landlord.
- Are there potholes, cracks or faded striping customers have complained about?Visible problems in front of customers drive action and point to a first job.
- Is a remodel or refresh planned for this location?Remodels are when lot work often gets funded and scheduled.
Medical, dental and outpatient offices: 555 sites here
From our paving talk track. Patient safety and accessibility. Many practices lease, so the landlord or property manager is often the buyer.
- Does the practice lease the building, and if so, who manages the lot?Many practices lease, so this tells you whether the landlord or property manager is the real buyer.
- Have patients mentioned trip hazards, potholes or trouble with accessible parking?Patient safety concerns and accessibility issues drive action quickly at medical offices.
- Are your accessible spaces, ramps and curb cuts in good condition and up to current requirements?Accessibility updates are a common, well-defined scope for paving and concrete work.
Any first meeting
Plain practice that works in every market.
- How are you handling this today, and what would you change about it?The gap between today and what they want is the whole reason to meet.
- What happens if nothing changes this year?Tells you whether there is a cost to waiting, or only curiosity.
- Who else would need to agree before anything moves?Names the people who can stall the deal, while you can still invite them.
- When does the current contract or budget come up for review?Gives you the date to plan around, even when the answer today is no.
- What would make a first meeting worth your time?Lets the buyer set the agenda, which is the agenda they will show up for.
Tool 03
Trigger watchlist
Each of these changes gives a buyer a reason to take the call this month instead of next year. Tick the ones you will track, and set a news alert or CRM field for each so you hear about it first.
Tool 04
30-day action plan
4 weeks, 15 steps, nothing you need to buy. Tick each one off as you finish it; your progress stays in this browser.
Week 1Draw the territory
Week 2Check the rules, then write the talk track
Week 3Make the calls
Week 4Measure and decide
Sources and notes
- U.S. Census Bureau, County Business Patterns 2023: business sites by category, size and county, Las Vegas-Henderson-North Las Vegas, NV.
- U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1: contractor establishments, one-year change and concentration (location quotient).
- Projects: named public sources linked on each card, current as of 2026-09.
- Anchor owners: sources linked on each card, checked 2026-10.
- NOAA NCEI Storm Events Database, 2015 to 2024: hail and damaging wind reports by month across the metro's counties.
- NOAA NCEI nClimDiv county monthly series, 1991-2020 averages: degree days and average highs by month.
- Abstrakt sales center, Performance Intelligence, national, as of October 2026: dials, appointments, proposals and wins by trade. Method.
- Abstrakt territory record counts, as of October 2026: decision-maker records per program in the Las Vegas-Henderson territory.
- U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025: Sales representatives of services, except advertising, insurance, financial services and travel (SOC 41-3091).
- The toolkit's discovery questions come from our trade talk tracks; the plan and checklists are sales practice, not data.
