Market report · Akron, OH
The State of Outbound Sales in Akron, 2026
How outbound selling looks across the Akron, OH metro right now: who the buyers are, which trades have room, what is being built, what a rep costs to hire here. Then a 4-tool kit to work the market this month.
- 1,989business sites with 20+ people across the categories trades sell to, #65 of our 100 metros
- 15buyer sites per mechanical contractor, #8 of 100 markets: the best rank of any trade here
Sites: U.S. Census Bureau, County Business Patterns 2023; rank among the 100 metros on our market pages. Room: U.S. Census Bureau, County Business Patterns 2023 sites per contractor in U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1, among markets with at least 10 contractors.
Executive summary Read this if nothing else
5 things to know about outbound sales in Akron
Biggest buyer pool
Restaurants: 534 sites
with 20 or more people, the largest buyer category in Akron, ahead of manufacturing plants (386).
Where the metro leans
Senior living and nursing: 1.86x the U.S. mix
Also over-represented: warehousing and distribution (1.83x) and manufacturing plants (1.82x). Trades that serve these buyers have more of them here than the national average suggests.
Most room
Commercial HVAC & Mechanical: #8 of 100 markets
15 buyer sites with 20+ people for each of 53 local mechanical contractors. The most crowded is paving & asphalt, #81 of 94.
Biggest reason to call
Martin Wheel Brimfield Township Manufacturing Facility, 193,000 sq ft
Opened July 2026. One of 10 named, sourced projects in this report.
Hiring locally
$124,700 for an in-house SDR's first year (illustrative)
At a $55,000 base salary, once commission, payroll taxes and benefits, tools, recruiting and training, turnover and manager time are added, before ramp time.
Sources: U.S. Census Bureau, County Business Patterns 2023; U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1; project sources as of 2026-09; U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025. Full list at the end.
Chapter 01 The market
Who buys in Akron
1,989 business sites in Akron have 20 or more people on site in the categories commercial trades sell to. That ranks #65 of the 100 metros we publish. Here is what those buyers are and where they sit.
The largest buyer categories
Sites with 20 or more people are the ones worth an SDR's time: big enough to have a facility lead, a service budget and a contract that comes up for renewal. The "vs. U.S. mix" column compares each category's share of local employment with its national share (1.00x is the U.S. average).
| Category | Sites with 20+ | All sites | vs. U.S. mix | 1-yr change |
|---|---|---|---|---|
| RestaurantsLargest pool | 534 | 1,507 | 1.31x | -17 |
| Manufacturing plants | 386 | 957 | 1.82x | -18 |
| Retail stores | 381 | 1,994 | 1.25x | -30 |
| Wholesale distributors | 200 | 974 | 1.33x | -52 |
| Medical, dental and outpatient offices | 172 | 1,192 | 1.11x | +39 |
| Senior living and nursing | 112 | 230 | 1.86x | -1 |
| Grocery stores | 63 | 258 | 1.25x | +5 |
| Trucking companies | 61 | 339 | 1.26x | -26 |
| Auto dealerships | 51 | 111 | 1.56x | -7 |
| Churches and religious organizations | 38 | 443 | 0.49x | -2 |
Akron leans toward senior living and nursing (1.86x), warehousing and distribution (1.83x) and manufacturing plants (1.82x). A trade that already sells to those buyers elsewhere has a deeper pool here than the national numbers suggest, and a case study from one of them travels well on the phone.
It is thinner than the U.S. mix in churches and religious organizations (0.49x). A program built around those buyers runs out of fresh accounts sooner here.
Growing fastest over the past year, by establishment count: medical, dental and outpatient offices (+39), grocery stores (+5) and apartment and residential property managers (+4). New sites have no incumbent vendor yet.
The metro
Akron, OH: 2 counties in this report's counts.
Summit County holds 79% of the larger business sites, so most programs start there.
Where the sites are
| County | Sites with 20+ | Share of metro |
|---|---|---|
| Summit CountyStart here | 1,567 | 79% |
| Portage County | 404 | 20% |
Chapter 02 The competition
Which trades have the most room in Akron
Buyer sites per contractor is a rough read on how crowded a trade is: more sites for each local competitor means more doors nobody else is knocking on. Each trade's Akron figure is ranked against the other markets we track.
| Trade | Rank among markets | Sites per contractor | Contractors | 1-yr change |
|---|---|---|---|---|
| Commercial HVAC & MechanicalMost room | #8 of 100 | 15 | 53 | -2 |
| Commercial Electrical | #12 of 100 | 14 | 71 | +1 |
| Commercial Construction | #13 of 100 | 7.7 | 93 | -4 |
| Fire Protection | #14 of 96 | 65 | 19 | +1 |
| Commercial Cleaning & Janitorial | #20 of 100 | 4.8 | 176 | -9 |
| Managed Service Providers | #20 of 100 | 4.3 | 253 | -9 |
| Commercial Painting & Coatings | #35 of 86 | 74 | 15 | 0 |
| Commercial Roofing | #40 of 89 | 69 | 15 | -1 |
| Commercial Landscaping | #77 of 100 | 2.9 | 306 | -6 |
| Paving & Asphalt | #81 of 94 | 30 | 29 | -2 |
Commercial HVAC & mechanical (#8), commercial electrical (#12) and commercial construction (#13) rank best in Akron. For those trades a program can work longer before it calls the same building twice, and fewer competitors have already pitched each owner.
Paving & asphalt is the most crowded trade here, #81 of 94: 30 buyer sites for each of 29 local paving contractors. Winning there takes a sharper reason to switch than a lower price.
Commercial cleaning & janitorial (-9) and managed service providers (-9) lost contractor establishments over the past year, so the same buildings are split among fewer firms than a year ago. Commercial electrical (+1) and fire protection (+1) added them.
Not ranked here: commercial flooring (6 contractors). With fewer than 10 local contractors the ratio is noise, though a thin field is itself a sign of open ground.
Open programs
Our availability workbook does not cover Akron yet. We take one client per trade per territory, so ask before you plan around it.
Chapter 03 The projects
What is being built, and who owns the buildings
10 named, sourced projects and 7 anchor owners in Akron. Each one is a reason to call that has nothing to do with your company and everything to do with the buyer's building.
The projects
- 01 · 193,000 sq ft Martin Wheel Brimfield Township Manufacturing Facility Opened July 2026 A 193,000 sq ft plant (180,000 sq ft of manufacturing and warehouse space plus 13,000 sq ft of offices) in Brimfield Township near Kent, Portage County, where Kenda's Martin Wheel makes steel wheels and tire-and-wheel assemblies after moving from Tallmadge. A newly occupied plant needs HVAC and electrical service contracts, sprinkler inspections, and recurring cleaning, and the 28-acre site has room for another 400,000 sq ft of building space that would bring new construction and paving work. Modern Tire Dealer, 2026-07-23
- 02 · $76 million Pfeiffer-Miller South Campus Under construction, completion expected August 2028 A dual-school campus on the former Kenmore High School site in Akron's Kenmore neighborhood that combines Pfeiffer Elementary and Miller South School for the Visual and Performing Arts. A new school building runs through mechanical, electrical, fire protection and roofing packages into 2028, then finish work in flooring and painting before students arrive. Signal Akron, 2026-03-20
- 03 · $32 million University of Akron Polsky Building Downtown Project Phase 1 completion March 2027, full completion end of 2028 A phased buildout of the University of Akron's Polsky Building in downtown Akron for purchasing, HR and administrative offices, followed by the School of Counseling, bringing about 100 employees downtown. Office and classroom buildouts inside an existing building are steady work for electrical, HVAC, flooring and painting crews across 2027 and 2028. Signal Akron, 2026-06-15
- 04 · $21 million Lehner Family Foundation Giraffe Journey at the Akron Zoo Broke ground June 2026, opening 2028 A 9.25-acre expansion of the Akron Zoo with indoor and outdoor giraffe viewing areas, a concessions stand, gift shop and tower ride, the zoo's largest expansion to date. Indoor animal buildings and visitor amenities need heating, ventilation and electrical work, and a 9.25-acre outdoor exhibit brings landscaping and paving scope through 2028. Signal Akron, 2026-06-05
- 05 Akron Children's Inpatient Behavioral Health Unit Expansion Opened August 2026 An expanded pediatric inpatient behavioral health unit on the fifth floor of Akron Children's Kay Jewelers Pavilion in Akron, growing from 24 to 30 beds with room for 40, and adding a crisis stabilization unit. Behavioral health units need medical-grade cleaning and durable flooring, and room to grow to 40 beds signals more interior fit-out work for HVAC and electrical contractors. Akron.com, 2026-09-10
- 06 · $85 million Akron North High School replacement In design; scope under board review September 2026 A new or partly renovated North High School in Akron's North Hill for about 1,100 students, with Hasenstab Architects presenting options from an $85 million, 169,000-square-foot new build to a $105 million to $110 million version; the 90-plus-year-old original building will be demolished under every option. Whichever concept the board picks, a high school of 169,000 square feet or more needs roofing, fire sprinkler and alarm systems, flooring and painting, with a construction manager at risk now pricing the work. Signal Akron, 2026-09-18
- 07 · $16.5 million University of Akron Schrank Hall North and South renovation State capital funding approved June 2026; programming study planned State capital money toward renovating Schrank Hall North and South, a pair of multipurpose academic halls in the center of the University of Akron campus, as part of the university's plan to consolidate into fewer buildings. The university puts elevator repairs, roof replacements and interior renovations at about $20 million, so roofing contractors and interior finish trades are the main openings once the program is set. Signal Akron, 2026-06-15
- 08 · $40.7 million Quaker Square and Quaker Station redevelopment Ohio historic tax credits awarded June 2026 Conversion of the Quaker Oats silos at Quaker Square in downtown Akron into a hotel and residences, plus updates to the restrooms, kitchen facilities and roof of the neighboring Quaker Station conference center at 120 E. Mill St. The state describes the work as addressing deteriorated materials and modernizing building systems, which in a hotel conversion means fire sprinkler and alarm work, new floors and interior build-out, while Quaker Station adds a roof job and an operating banquet venue that needs cleaning. Signal Akron, 2026-06-25
- 09 · $37 million CitiCenter apartment conversion Interior demolition started September 2026; completion expected January 2028 Welty Development's conversion of the vacant 10-story former YWCA building at 146 S. High St. in downtown Akron into 115 market-rate apartments. Converting a 95-year-old building to apartments means new fire sprinkler and alarm systems, flooring and painting throughout, with historic plaster restoration adding specialty finish work through 2027. Signal Akron, 2026-09-10
- 10 · $160 million Akron-Summit County Public Library branch renovation program Bonds approved April 2026; first phase under way, six-to-11-year program A voter-approved bond program to renovate all 19 Akron-Summit County Public Library locations, including a $33 million Main Library makeover, a new Springfield-Lakemore branch and about $6.8 million for each remaining branch. The first phase is roof replacement at the Ellet, Nordonia Hills and Tallmadge branches, closed until summer 2027, and the phased renovations that follow at the other branches bring interior construction, flooring and paint work for years. Akron.com, 2026-04-30
Projects current as of 2026-09; each source is linked on its card. Values are as reported by the source.
The anchor owners
Health systems, campuses, large employers and industrial parks hold the biggest concentrations of commercial buildings in Akron. One relationship with a facilities team here can cover many buildings.
Health system · Akron, Summit County
Summa Health (Akron City Hospital)
The City of Akron's 2025 principal employers schedule lists Akron Assurance Hospital (Summa) first, with 6,572 employees.
Summa's Akron hospital campus, clinics and medical office buildings, the city's largest employer.
City of AkronCampus · Kent, Portage County
Kent State University
Kent State says it has more than 33,000 students across its campuses.
A large residential main campus in Kent with academic buildings, residence halls and athletic venues, plus regional campuses.
Kent State UniversityAirport · Green, Summit County
Akron-Canton Airport (CAK)
CAK closed 2025 with 938,814 total commercial passengers, above its forecast of 925,000.
A passenger terminal, parking lots and airfield pavement serving Summit and Stark counties.
Akron-Canton AirportLogistics hub · Akron, Summit County
Amazon.com Services LLC
The City of Akron's 2025 principal employers schedule lists Amazon.com Services LLC third, with 6,114 employees.
Fulfillment and delivery buildings with truck courts and large parking lots.
City of AkronMajor employer · Akron, Summit County
The Goodyear Tire & Rubber Company
The City of Akron's 2025 principal employers schedule lists Goodyear Tire & Rubber Company with 2,653 employees.
Goodyear's global headquarters and technical center buildings in Akron.
City of AkronIndustrial park · Akron, Summit County
Ascot Industrial Park
The City of Akron describes Ascot Industrial Park as a 200 acre industrial park with approximately 48 acres remaining available for development.
A city industrial park on State Road for light industrial users, with lots still open for new buildings.
City of AkronPublic owner · Akron, Summit County
County of Summit
The City of Akron's 2025 principal employers schedule lists Summit County/Government with 3,410 employees.
County courts, offices, jail, garages and other public buildings centered in downtown Akron.
City of AkronAnchor facts checked 2026-10; each source is linked on its card.
Which trades the work touches
| Trade | Projects and owners |
|---|---|
| Commercial HVAC & Mechanical | 10 |
| Commercial Electrical | 10 |
| Commercial Construction | 9 |
| Commercial Cleaning & Janitorial | 9 |
| Commercial Flooring | 8 |
| Commercial Painting & Coatings | 7 |
| Commercial Roofing | 7 |
| Fire Protection | 6 |
| Paving & Asphalt | 5 |
| Commercial Landscaping | 3 |
Chapter 04 The calendar
The Akron selling calendar
Outbound runs every month, but the weather changes what a buyer wants to hear. These are the NOAA records for the Akron metro's counties, month by month.
| Measure | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Hail and damaging wind reportstotal, 2015 to 2024 | 0 | 0 | 10 | 33 | 27 | 41 | 43 | 66 | 5 | 2 | 10 | 0 |
| Cooling degree daysaverage month | 0 | 0 | 1 | 0 | 49 | 136 | 233 | 189 | 63 | 3 | 0 | 0 |
| Heating degree daysaverage month | 1,184 | 1,008 | 855 | 482 | 218 | 35 | 7 | 16 | 97 | 389 | 707 | 1,017 |
| Average high (°F)average month | 34 | 38 | 47 | 60 | 71 | 79 | 83 | 81 | 75 | 63 | 50 | 39 |
NOAA logged 35 hail reports of 1 inch or larger and 202 damaging wind reports across the metro's counties from 2015 to 2024: #61 of 100 markets for hail and #63 for wind. June, July and August carried 63% of the reports. Storms are not the main driver here, so roof age, leaks and budget timing carry the roofing conversation.
The metro averages 675 cooling degree days a year (#66 of 97 markets) and 6,014 heating degree days (#29 of 97). Cooling load peaks in June, July and August; heating in January, February, March, November and December. Peak months are when HVAC calls lead with service and response times; the rest of the year they lead with planned work and budgets.
7 months average a high of 60°F or more (April, May, June, July, August, September and October). That is when exterior painting, paving and landscaping crews are busiest, so in-season calls catch owners while they can see the work that needs doing. The contracts themselves are bid on each property's own dates, so the selling runs all year.
Trades with no weather season
Cleaning, construction, electrical, flooring and fire protection sell on contract end dates, budgets and inspection cycles. Learn each account's date on the first call and come back before it.
Chapter 05 The numbers
What one meeting takes, trade by trade
What booking a meeting has taken on our own calling floor for the trades we run in Akron, next to the records we can prospect here. The sales center figures are national; it does not break them out by city yet.
| Trade | Dials per appointment | Reached proposal | Proposals won | Dials for 10 meetings |
|---|---|---|---|---|
| Fire ProtectionFastest to book | 78 | 21.6% | 13.2% | about 780 |
| Paving & Asphalt | 86 | 32.2% | 7.4% | about 860 |
| Commercial Landscaping | 88 | 18.8% | 12.7% | about 880 |
| Commercial Electrical | 96 | 14.6% | 21.1% | about 960 |
| Commercial HVAC & Mechanical | 98 | 16.6% | 24.9% | about 980 |
| Commercial Painting & Coatings | 115 | 31.2% | 14.4% | about 1,150 |
| Commercial Flooring | 122 | 30.8% | 9.8% | about 1,220 |
| Commercial Roofing | 140 | 25.9% | 16.1% | about 1,400 |
| Commercial Cleaning & Janitorial | 142 | 23.9% | 21.7% | about 1,420 |
| Managed Service Providers | 162 | 10.0% | 20.5% | about 1,620 |
All of these trades together: 122 dials per appointment
The records behind a Akron program
Before a program starts we size the list: the decision-maker records Abstrakt can prospect for each trade in the Cleveland-Akron-Canton territory, which reaches past the Akron metro.
- 10,665Commercial Roofing
- 10,665Commercial Construction
- 5,175Commercial HVAC & Mechanical
- 4,105Commercial Cleaning & Janitorial
Source: Abstrakt territory record counts, as of October 2026: estimated decision-maker records Abstrakt can prospect for each program in the territory. Shown for the programs the count covers.
Read it this way
Divide the records by the dials one meeting takes and you see how long a list lasts before it repeats. A thin list means a program has to work every record well, not just call more.
Chapter 06 Build or buy
What an in-house SDR costs in Akron
Before you hire a sales development rep in Akron, price the whole job, not just the salary.
The salary is the smallest part of the decision. About 2,380 people hold the role in the Akron, OH metro, and every one of their employers is competing for the same hires.
| Cost | Year one |
|---|---|
| Base salary | $55,000 |
| Commission and bonus | $15,000 |
| Payroll taxes and benefits (25% of pay) | $17,500 |
| Tools and data ($550 a month) | $6,600 |
| Recruiting and training | $7,000 |
| Turnover (35% a year, rehiring) | $2,450 |
| Manager and QA time (5 hours a week) and admin (4 hours a month) | $21,150 |
| Total, before ramp time | $124,700 |
Headcount: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025. Sales representatives of services, except advertising, insurance, financial services and travel (SOC 41-3091). The cost lines are the starting values of our SDR cost calculator: $15,000 commission, 25% payroll taxes and benefits, $550 a month in tools, $7,000 recruiting and training, 35% yearly turnover, and manager, QA and admin time. Change any of them there.
$124,700
for one in-house SDR's first year at a $55,000 base salary.
That buys one rep. It does not buy the list, the manager's coaching system or cover when the rep leaves.
Part two Apply this
The Akron market toolkit
4 working tools built from the chapters above. Tick the boxes as you go (they stay ticked in this browser), copy the scripts into your CRM, or save the whole guide as a PDF and print this part as a worksheet.
Tool 01
Account scorecard
Before an account goes on the call list, check every line that fits. Call the accounts with the most ticks first, and leave the ones with none for later.
Tool 02
Discovery question bank
Ask fewer, better questions. Pick three or four for the call and save the rest for the meeting. Each one comes with the reason it earns its place.
Restaurants: 534 sites here
From our fire protection talk track. Staying open and passing inspection. Multi-unit operators are worth more than single locations.
- When was your hood suppression system last inspected, and when is the next one due?Due dates tell you when to call and what to offer.
- Have you had a failed inspection or a citation recently?Failed inspections threaten the ability to stay open and create urgency.
- How many locations do you operate, and does each one use a different vendor?Multi-unit operators are more valuable and often want one vendor across locations.
Manufacturing plants: 386 sites here
From our HVAC talk track. Production uptime and energy. Ask how cooling issues affect the line.
- Where does cooling or ventilation actually touch production, in process cooling, make-up air or the control rooms?This separates comfort cooling from equipment that affects output, and output is where the plant spends money quickly.
- When was the last time a mechanical issue slowed or stopped a line?A recent incident gives you the cost of failure in the plant's own words, which justifies a preventative program.
- When are your planned shutdowns, and does HVAC work get scheduled into them?Shutdown windows are when real work gets done, so knowing them tells you when a proposal needs to be approved.
Retail stores: 381 sites here
From our electrical talk track. Lighting cost and fast repair. For chains, decisions often sit in a regional facilities office, so find who owns vendors for your area.
- Who handles electrical service for this store, the store, a regional facilities office or a national provider?For chains, decisions often sit outside the store, so this tells you who to call next.
- Is a lighting retrofit or remodel planned for this location?Remodels and retrofits are defined projects with budgets.
- How fast does your current electrician respond when lights or signs go out?Slow response during business hours is a common reason to add a vendor.
Any first meeting
Plain practice that works in every market.
- How are you handling this today, and what would you change about it?The gap between today and what they want is the whole reason to meet.
- What happens if nothing changes this year?Tells you whether there is a cost to waiting, or only curiosity.
- Who else would need to agree before anything moves?Names the people who can stall the deal, while you can still invite them.
- When does the current contract or budget come up for review?Gives you the date to plan around, even when the answer today is no.
- What would make a first meeting worth your time?Lets the buyer set the agenda, which is the agenda they will show up for.
Tool 03
Trigger watchlist
Each of these changes gives a buyer a reason to take the call this month instead of next year. Tick the ones you will track, and set a news alert or CRM field for each so you hear about it first.
Tool 04
30-day action plan
4 weeks, 15 steps, nothing you need to buy. Tick each one off as you finish it; your progress stays in this browser.
Week 1Draw the territory
Week 2Check the rules, then write the talk track
Week 3Make the calls
Week 4Measure and decide
Sources and notes
- U.S. Census Bureau, County Business Patterns 2023: business sites by category, size and county, Akron, OH.
- U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1: contractor establishments, one-year change and concentration (location quotient).
- Projects: named public sources linked on each card, current as of 2026-09.
- Anchor owners: sources linked on each card, checked 2026-10.
- NOAA NCEI Storm Events Database, 2015 to 2024: hail and damaging wind reports by month across the metro's counties.
- NOAA NCEI nClimDiv county monthly series, 1991-2020 averages: degree days and average highs by month.
- Abstrakt sales center, Performance Intelligence, national, as of October 2026: dials, appointments, proposals and wins by trade. Method.
- Abstrakt territory record counts, as of October 2026: decision-maker records per program in the Cleveland-Akron-Canton territory.
- U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025: Sales representatives of services, except advertising, insurance, financial services and travel (SOC 41-3091).
- Cover photo: Downtown Akron, Ohio, at night, by Leo_Visions on Unsplash, Unsplash License.
- The toolkit's discovery questions come from our trade talk tracks; the plan and checklists are sales practice, not data.
