Abstrakt Growth Guides 2026 edition · Market report

Market report · Akron, OH

The State of Outbound Sales in Akron, 2026

How outbound selling looks across the Akron, OH metro right now: who the buyers are, which trades have room, what is being built, what a rep costs to hire here. Then a 4-tool kit to work the market this month.

  • 1,989business sites with 20+ people across the categories trades sell to, #65 of our 100 metros
  • 15buyer sites per mechanical contractor, #8 of 100 markets: the best rank of any trade here

Sites: U.S. Census Bureau, County Business Patterns 2023; rank among the 100 metros on our market pages. Room: U.S. Census Bureau, County Business Patterns 2023 sites per contractor in U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1, among markets with at least 10 contractors.

Executive summary Read this if nothing else

5 things to know about outbound sales in Akron

  1. Biggest buyer pool

    Restaurants: 534 sites

    with 20 or more people, the largest buyer category in Akron, ahead of manufacturing plants (386).

  2. Where the metro leans

    Senior living and nursing: 1.86x the U.S. mix

    Also over-represented: warehousing and distribution (1.83x) and manufacturing plants (1.82x). Trades that serve these buyers have more of them here than the national average suggests.

  3. Most room

    Commercial HVAC & Mechanical: #8 of 100 markets

    15 buyer sites with 20+ people for each of 53 local mechanical contractors. The most crowded is paving & asphalt, #81 of 94.

  4. Biggest reason to call

    Martin Wheel Brimfield Township Manufacturing Facility, 193,000 sq ft

    Opened July 2026. One of 10 named, sourced projects in this report.

  5. Hiring locally

    $124,700 for an in-house SDR's first year (illustrative)

    At a $55,000 base salary, once commission, payroll taxes and benefits, tools, recruiting and training, turnover and manager time are added, before ramp time.

Sources: U.S. Census Bureau, County Business Patterns 2023; U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1; project sources as of 2026-09; U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025. Full list at the end.

Chapter 01 The market

Who buys in Akron

1,989 business sites in Akron have 20 or more people on site in the categories commercial trades sell to. That ranks #65 of the 100 metros we publish. Here is what those buyers are and where they sit.

The largest buyer categories

Sites with 20 or more people are the ones worth an SDR's time: big enough to have a facility lead, a service budget and a contract that comes up for renewal. The "vs. U.S. mix" column compares each category's share of local employment with its national share (1.00x is the U.S. average).

Business sites with 20+ people in Akron, top 10 categories
CategorySites with 20+All sitesvs. U.S. mix1-yr change
RestaurantsLargest pool 534 1,5071.31x-17
Manufacturing plants 386 9571.82x-18
Retail stores 381 1,9941.25x-30
Wholesale distributors 200 9741.33x-52
Medical, dental and outpatient offices 172 1,1921.11x+39
Senior living and nursing 112 2301.86x-1
Grocery stores 63 2581.25x+5
Trucking companies 61 3391.26x-26
Auto dealerships 51 1111.56x-7
Churches and religious organizations 38 4430.49x-2
Sources: U.S. Census Bureau, County Business Patterns 2023 (sites by size); U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1 (concentration and one-year change in establishments). Suppressed size classes count as zero.

Akron leans toward senior living and nursing (1.86x), warehousing and distribution (1.83x) and manufacturing plants (1.82x). A trade that already sells to those buyers elsewhere has a deeper pool here than the national numbers suggest, and a case study from one of them travels well on the phone.

It is thinner than the U.S. mix in churches and religious organizations (0.49x). A program built around those buyers runs out of fresh accounts sooner here.

Growing fastest over the past year, by establishment count: medical, dental and outpatient offices (+39), grocery stores (+5) and apartment and residential property managers (+4). New sites have no incumbent vendor yet.

The metro

Akron, OH: 2 counties in this report's counts.

Summit County holds 79% of the larger business sites, so most programs start there.

Where the sites are

Business sites with 20+ people, by county, Akron
CountySites with 20+Share of metro
Summit CountyStart here 1,567 79%
Portage County 404 20%
Source: U.S. Census Bureau, County Business Patterns 2023, summed across the buyer categories above. Census withholds some county-level size counts, so 18 of the metro's 1,989 sites are not assigned to a county.

Chapter 02 The competition

Which trades have the most room in Akron

Buyer sites per contractor is a rough read on how crowded a trade is: more sites for each local competitor means more doors nobody else is knocking on. Each trade's Akron figure is ranked against the other markets we track.

How Akron ranks for each trade, by buyer sites per contractor (longer bar = more room)
TradeRank among marketsSites per contractorContractors1-yr change
Commercial HVAC & MechanicalMost room #8 of 100 1553-2
Commercial Electrical #12 of 100 1471+1
Commercial Construction #13 of 100 7.793-4
Fire Protection #14 of 96 6519+1
Commercial Cleaning & Janitorial #20 of 100 4.8176-9
Managed Service Providers #20 of 100 4.3253-9
Commercial Painting & Coatings #35 of 86 74150
Commercial Roofing #40 of 89 6915-1
Commercial Landscaping #77 of 100 2.9306-6
Paving & Asphalt #81 of 94 3029-2
Sources: U.S. Census Bureau, County Business Patterns 2023 (each trade's own buyer categories, 20+ people); U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1 (contractor establishments and one-year change). Each trade counts different buyers, so compare ranks across trades, not the raw ratios. Ranked among markets with at least 10 contractors in the trade.

Commercial HVAC & mechanical (#8), commercial electrical (#12) and commercial construction (#13) rank best in Akron. For those trades a program can work longer before it calls the same building twice, and fewer competitors have already pitched each owner.

Paving & asphalt is the most crowded trade here, #81 of 94: 30 buyer sites for each of 29 local paving contractors. Winning there takes a sharper reason to switch than a lower price.

Commercial cleaning & janitorial (-9) and managed service providers (-9) lost contractor establishments over the past year, so the same buildings are split among fewer firms than a year ago. Commercial electrical (+1) and fire protection (+1) added them.

Not ranked here: commercial flooring (6 contractors). With fewer than 10 local contractors the ratio is noise, though a thin field is itself a sign of open ground.

Open programs

Our availability workbook does not cover Akron yet. We take one client per trade per territory, so ask before you plan around it.

Check whether your trade is open

Chapter 03 The projects

What is being built, and who owns the buildings

10 named, sourced projects and 7 anchor owners in Akron. Each one is a reason to call that has nothing to do with your company and everything to do with the buyer's building.

The projects

  • 01 · 193,000 sq ft Martin Wheel Brimfield Township Manufacturing Facility Opened July 2026 A 193,000 sq ft plant (180,000 sq ft of manufacturing and warehouse space plus 13,000 sq ft of offices) in Brimfield Township near Kent, Portage County, where Kenda's Martin Wheel makes steel wheels and tire-and-wheel assemblies after moving from Tallmadge. A newly occupied plant needs HVAC and electrical service contracts, sprinkler inspections, and recurring cleaning, and the 28-acre site has room for another 400,000 sq ft of building space that would bring new construction and paving work. HVACelectricalfire protectioncleaningpaving Modern Tire Dealer, 2026-07-23
  • 02 · $76 million Pfeiffer-Miller South Campus Under construction, completion expected August 2028 A dual-school campus on the former Kenmore High School site in Akron's Kenmore neighborhood that combines Pfeiffer Elementary and Miller South School for the Visual and Performing Arts. A new school building runs through mechanical, electrical, fire protection and roofing packages into 2028, then finish work in flooring and painting before students arrive. constructionHVACelectricalflooringpainting Signal Akron, 2026-03-20
  • 03 · $32 million University of Akron Polsky Building Downtown Project Phase 1 completion March 2027, full completion end of 2028 A phased buildout of the University of Akron's Polsky Building in downtown Akron for purchasing, HR and administrative offices, followed by the School of Counseling, bringing about 100 employees downtown. Office and classroom buildouts inside an existing building are steady work for electrical, HVAC, flooring and painting crews across 2027 and 2028. electricalHVACflooringpainting Signal Akron, 2026-06-15
  • 04 · $21 million Lehner Family Foundation Giraffe Journey at the Akron Zoo Broke ground June 2026, opening 2028 A 9.25-acre expansion of the Akron Zoo with indoor and outdoor giraffe viewing areas, a concessions stand, gift shop and tower ride, the zoo's largest expansion to date. Indoor animal buildings and visitor amenities need heating, ventilation and electrical work, and a 9.25-acre outdoor exhibit brings landscaping and paving scope through 2028. constructionHVACelectricallandscapingpaving Signal Akron, 2026-06-05
  • 05 Akron Children's Inpatient Behavioral Health Unit Expansion Opened August 2026 An expanded pediatric inpatient behavioral health unit on the fifth floor of Akron Children's Kay Jewelers Pavilion in Akron, growing from 24 to 30 beds with room for 40, and adding a crisis stabilization unit. Behavioral health units need medical-grade cleaning and durable flooring, and room to grow to 40 beds signals more interior fit-out work for HVAC and electrical contractors. cleaningflooringHVACelectrical Akron.com, 2026-09-10
  • 06 · $85 million Akron North High School replacement In design; scope under board review September 2026 A new or partly renovated North High School in Akron's North Hill for about 1,100 students, with Hasenstab Architects presenting options from an $85 million, 169,000-square-foot new build to a $105 million to $110 million version; the 90-plus-year-old original building will be demolished under every option. Whichever concept the board picks, a high school of 169,000 square feet or more needs roofing, fire sprinkler and alarm systems, flooring and painting, with a construction manager at risk now pricing the work. constructionroofingfire protectionflooringpainting Signal Akron, 2026-09-18
  • 07 · $16.5 million University of Akron Schrank Hall North and South renovation State capital funding approved June 2026; programming study planned State capital money toward renovating Schrank Hall North and South, a pair of multipurpose academic halls in the center of the University of Akron campus, as part of the university's plan to consolidate into fewer buildings. The university puts elevator repairs, roof replacements and interior renovations at about $20 million, so roofing contractors and interior finish trades are the main openings once the program is set. roofingconstructionflooringpainting Signal Akron, 2026-06-15
  • 08 · $40.7 million Quaker Square and Quaker Station redevelopment Ohio historic tax credits awarded June 2026 Conversion of the Quaker Oats silos at Quaker Square in downtown Akron into a hotel and residences, plus updates to the restrooms, kitchen facilities and roof of the neighboring Quaker Station conference center at 120 E. Mill St. The state describes the work as addressing deteriorated materials and modernizing building systems, which in a hotel conversion means fire sprinkler and alarm work, new floors and interior build-out, while Quaker Station adds a roof job and an operating banquet venue that needs cleaning. roofingfire protectionconstructionflooringcleaning Signal Akron, 2026-06-25
  • 09 · $37 million CitiCenter apartment conversion Interior demolition started September 2026; completion expected January 2028 Welty Development's conversion of the vacant 10-story former YWCA building at 146 S. High St. in downtown Akron into 115 market-rate apartments. Converting a 95-year-old building to apartments means new fire sprinkler and alarm systems, flooring and painting throughout, with historic plaster restoration adding specialty finish work through 2027. fire protectionconstructionflooringpainting Signal Akron, 2026-09-10
  • 10 · $160 million Akron-Summit County Public Library branch renovation program Bonds approved April 2026; first phase under way, six-to-11-year program A voter-approved bond program to renovate all 19 Akron-Summit County Public Library locations, including a $33 million Main Library makeover, a new Springfield-Lakemore branch and about $6.8 million for each remaining branch. The first phase is roof replacement at the Ellet, Nordonia Hills and Tallmadge branches, closed until summer 2027, and the phased renovations that follow at the other branches bring interior construction, flooring and paint work for years. roofingconstructionflooringpainting Akron.com, 2026-04-30

Projects current as of 2026-09; each source is linked on its card. Values are as reported by the source.

The anchor owners

Health systems, campuses, large employers and industrial parks hold the biggest concentrations of commercial buildings in Akron. One relationship with a facilities team here can cover many buildings.

Health system · Akron, Summit County

Summa Health (Akron City Hospital)

The City of Akron's 2025 principal employers schedule lists Akron Assurance Hospital (Summa) first, with 6,572 employees.

Summa's Akron hospital campus, clinics and medical office buildings, the city's largest employer.

HVACcleaningfire protectionelectrical

City of Akron

Campus · Kent, Portage County

Kent State University

Kent State says it has more than 33,000 students across its campuses.

A large residential main campus in Kent with academic buildings, residence halls and athletic venues, plus regional campuses.

HVACcleaningroofinglandscapingpainting

Kent State University

Airport · Green, Summit County

Akron-Canton Airport (CAK)

CAK closed 2025 with 938,814 total commercial passengers, above its forecast of 925,000.

A passenger terminal, parking lots and airfield pavement serving Summit and Stark counties.

pavingcleaningHVACelectrical

Akron-Canton Airport

Logistics hub · Akron, Summit County

Amazon.com Services LLC

The City of Akron's 2025 principal employers schedule lists Amazon.com Services LLC third, with 6,114 employees.

Fulfillment and delivery buildings with truck courts and large parking lots.

pavingelectricalfire protectioncleaning

City of Akron

Major employer · Akron, Summit County

The Goodyear Tire & Rubber Company

The City of Akron's 2025 principal employers schedule lists Goodyear Tire & Rubber Company with 2,653 employees.

Goodyear's global headquarters and technical center buildings in Akron.

HVACcleaningelectricalroofing

City of Akron

Industrial park · Akron, Summit County

Ascot Industrial Park

The City of Akron describes Ascot Industrial Park as a 200 acre industrial park with approximately 48 acres remaining available for development.

A city industrial park on State Road for light industrial users, with lots still open for new buildings.

constructionpavinglandscapingelectrical

City of Akron

Public owner · Akron, Summit County

County of Summit

The City of Akron's 2025 principal employers schedule lists Summit County/Government with 3,410 employees.

County courts, offices, jail, garages and other public buildings centered in downtown Akron.

HVACcleaningroofingconstruction

City of Akron

Anchor facts checked 2026-10; each source is linked on its card.

Which trades the work touches

Count of the projects and anchor owners above whose scope includes the trade, from the sourced descriptions.

Chapter 04 The calendar

The Akron selling calendar

Outbound runs every month, but the weather changes what a buyer wants to hear. These are the NOAA records for the Akron metro's counties, month by month.

Akron by month: storm reports, degree days and average highs
MeasureJanFebMarAprMayJunJulAugSepOctNovDec
Hail and damaging wind reportstotal, 2015 to 2024 0010332741436652100
Cooling degree daysaverage month 00104913623318963300
Heating degree daysaverage month 1,1841,00885548221835716973897071,017
Average high (°F)average month 343847607179838175635039
Sources: NOAA NCEI Storm Events Database, 2015 to 2024: reports of hail 1 inch or larger and thunderstorm wind of 58 mph or more, by month, across the market counties. NOAA NCEI nClimDiv county monthly series, 1991-2020 averages. Degree days count how far the daily average sits above (cooling) or below (heating) 65°F, summed over the month.

NOAA logged 35 hail reports of 1 inch or larger and 202 damaging wind reports across the metro's counties from 2015 to 2024: #61 of 100 markets for hail and #63 for wind. June, July and August carried 63% of the reports. Storms are not the main driver here, so roof age, leaks and budget timing carry the roofing conversation.

The metro averages 675 cooling degree days a year (#66 of 97 markets) and 6,014 heating degree days (#29 of 97). Cooling load peaks in June, July and August; heating in January, February, March, November and December. Peak months are when HVAC calls lead with service and response times; the rest of the year they lead with planned work and budgets.

7 months average a high of 60°F or more (April, May, June, July, August, September and October). That is when exterior painting, paving and landscaping crews are busiest, so in-season calls catch owners while they can see the work that needs doing. The contracts themselves are bid on each property's own dates, so the selling runs all year.

Trades with no weather season

Cleaning, construction, electrical, flooring and fire protection sell on contract end dates, budgets and inspection cycles. Learn each account's date on the first call and come back before it.

Chapter 05 The numbers

What one meeting takes, trade by trade

What booking a meeting has taken on our own calling floor for the trades we run in Akron, next to the records we can prospect here. The sales center figures are national; it does not break them out by city yet.

Dials per booked appointment, by trade (lower is faster), national
TradeDials per appointmentReached proposalProposals wonDials for 10 meetings
Fire ProtectionFastest to book 78 21.6%13.2%about 780
Paving & Asphalt 86 32.2%7.4%about 860
Commercial Landscaping 88 18.8%12.7%about 880
Commercial Electrical 96 14.6%21.1%about 960
Commercial HVAC & Mechanical 98 16.6%24.9%about 980
Commercial Painting & Coatings 115 31.2%14.4%about 1,150
Commercial Flooring 122 30.8%9.8%about 1,220
Commercial Roofing 140 25.9%16.1%about 1,400
Commercial Cleaning & Janitorial 142 23.9%21.7%about 1,420
Managed Service Providers 162 10.0%20.5%about 1,620

All of these trades together: 122 dials per appointment

Source: Abstrakt sales center, Performance Intelligence, national, as of October 2026. Dials per appointment = prospecting calls divided by appointments set. History, not a promise. Full benchmarks and method.

The records behind a Akron program

Before a program starts we size the list: the decision-maker records Abstrakt can prospect for each trade in the Cleveland-Akron-Canton territory, which reaches past the Akron metro.

  • 10,665Commercial Roofing
  • 10,665Commercial Construction
  • 5,175Commercial HVAC & Mechanical
  • 4,105Commercial Cleaning & Janitorial

Source: Abstrakt territory record counts, as of October 2026: estimated decision-maker records Abstrakt can prospect for each program in the territory. Shown for the programs the count covers.

Read it this way

Divide the records by the dials one meeting takes and you see how long a list lasts before it repeats. A thin list means a program has to work every record well, not just call more.

Chapter 06 Build or buy

What an in-house SDR costs in Akron

Before you hire a sales development rep in Akron, price the whole job, not just the salary.

The salary is the smallest part of the decision. About 2,380 people hold the role in the Akron, OH metro, and every one of their employers is competing for the same hires.

An in-house SDR's first year, at a $55,000 base salary (illustrative model)
CostYear one
Base salary$55,000
Commission and bonus$15,000
Payroll taxes and benefits (25% of pay)$17,500
Tools and data ($550 a month)$6,600
Recruiting and training$7,000
Turnover (35% a year, rehiring)$2,450
Manager and QA time (5 hours a week) and admin (4 hours a month)$21,150
Total, before ramp time$124,700

Headcount: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025. Sales representatives of services, except advertising, insurance, financial services and travel (SOC 41-3091). The cost lines are the starting values of our SDR cost calculator: $15,000 commission, 25% payroll taxes and benefits, $550 a month in tools, $7,000 recruiting and training, 35% yearly turnover, and manager, QA and admin time. Change any of them there.

$124,700

for one in-house SDR's first year at a $55,000 base salary.

That buys one rep. It does not buy the list, the manager's coaching system or cover when the rep leaves.

Ask us what a program would cost for the same work

Part two Apply this

The Akron market toolkit

4 working tools built from the chapters above. Tick the boxes as you go (they stay ticked in this browser), copy the scripts into your CRM, or save the whole guide as a PDF and print this part as a worksheet.

  1. 01Account scorecardScore an account before anyone dials it.
  2. 02Discovery question bankThe questions that qualify a meeting.
  3. 03Trigger watchlistThe changes that make a buyer take the call.
  4. 0430-day action planFour weeks of steps you can start Monday.

Tool 01

Account scorecard

Before an account goes on the call list, check every line that fits. Call the accounts with the most ticks first, and leave the ones with none for later.

0 of 6 checked

Tool 02

Discovery question bank

Ask fewer, better questions. Pick three or four for the call and save the rest for the meeting. Each one comes with the reason it earns its place.

Restaurants: 534 sites here

From our fire protection talk track. Staying open and passing inspection. Multi-unit operators are worth more than single locations.

  1. When was your hood suppression system last inspected, and when is the next one due?Due dates tell you when to call and what to offer.
  2. Have you had a failed inspection or a citation recently?Failed inspections threaten the ability to stay open and create urgency.
  3. How many locations do you operate, and does each one use a different vendor?Multi-unit operators are more valuable and often want one vendor across locations.

Manufacturing plants: 386 sites here

From our HVAC talk track. Production uptime and energy. Ask how cooling issues affect the line.

  1. Where does cooling or ventilation actually touch production, in process cooling, make-up air or the control rooms?This separates comfort cooling from equipment that affects output, and output is where the plant spends money quickly.
  2. When was the last time a mechanical issue slowed or stopped a line?A recent incident gives you the cost of failure in the plant's own words, which justifies a preventative program.
  3. When are your planned shutdowns, and does HVAC work get scheduled into them?Shutdown windows are when real work gets done, so knowing them tells you when a proposal needs to be approved.

Retail stores: 381 sites here

From our electrical talk track. Lighting cost and fast repair. For chains, decisions often sit in a regional facilities office, so find who owns vendors for your area.

  1. Who handles electrical service for this store, the store, a regional facilities office or a national provider?For chains, decisions often sit outside the store, so this tells you who to call next.
  2. Is a lighting retrofit or remodel planned for this location?Remodels and retrofits are defined projects with budgets.
  3. How fast does your current electrician respond when lights or signs go out?Slow response during business hours is a common reason to add a vendor.

Any first meeting

Plain practice that works in every market.

  1. How are you handling this today, and what would you change about it?The gap between today and what they want is the whole reason to meet.
  2. What happens if nothing changes this year?Tells you whether there is a cost to waiting, or only curiosity.
  3. Who else would need to agree before anything moves?Names the people who can stall the deal, while you can still invite them.
  4. When does the current contract or budget come up for review?Gives you the date to plan around, even when the answer today is no.
  5. What would make a first meeting worth your time?Lets the buyer set the agenda, which is the agenda they will show up for.

Tool 03

Trigger watchlist

Each of these changes gives a buyer a reason to take the call this month instead of next year. Tick the ones you will track, and set a news alert or CRM field for each so you hear about it first.

0 of 9 on your watchlist

Tool 04

30-day action plan

4 weeks, 15 steps, nothing you need to buy. Tick each one off as you finish it; your progress stays in this browser.

Week 1Draw the territory

Week 2Check the rules, then write the talk track

Week 3Make the calls

Week 4Measure and decide

0 of 15 steps done

Sources and notes

Ask Ava anything about the information on this page.

Photos on this page: Leo_Visions on Unsplash (Unsplash License).

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