A prospecting guide for commercial landscaping contractors in the Allentown-Bethlehem-Easton, PA-NJ metro: which buildings to target, where they are, who signs, and how Abstrakt books the meetings.
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The Allentown-Bethlehem metro has 1,058 larger buildings in landscaping-buying categories, led by retail stores (433), and 375 landscaping services companies working them. It over-indexes on senior living and skilled nursing, which should anchor a target list. Start in Lehigh County and Northampton County, where 87% of them sit.
These are the 10 industries Abstrakt's SDRs call for landscaping work, with how many of each are in the Allentown-Bethlehem metro and who to ask for. Compared with the U.S. as a whole, Allentown-Bethlehem leans toward senior living and skilled nursing (1.87x), churches and religious organizations (1.57x) and golf courses and country clubs (1.45x). Build the list around those categories. Colleges and universities and apartment property management firms are thinner than the national mix, so treat them as selective targets.
Locations are establishments with 20 or more employees (U.S. Census Bureau, County Business Patterns 2023); property management and similar companies are counted in full, whatever their size. Change and concentration: U.S. Bureau of Labor Statistics, Quarterly Census of Employment and Wages, private ownership, 2026 Q1.
Buildings per contractor: Allentown and nearby markets
375 landscaping services companies are based in the Allentown-Bethlehem metro. 14 more opened over the past year, so buyers are fielding new names. The trade is 1.8 times the national concentration. Property and facility teams here already hear from commercial landscaping contractors, and a specific reason to talk beats a generic pitch. 2.8 larger landscaping-buying buildings per contractor puts Allentown 80 of 100 markets, and 4 of 4 in Pennsylvania. That is toward the crowded end, so growth here comes mostly from displacing incumbents at renewal. If you can serve New York and Philadelphia, they have more larger buildings per contractor than Allentown.
| Market | Contractors | Larger buildings per contractor |
|---|---|---|
| Allentown, PA | 375 | 2.8 |
| New York, NY 43 mi | 7,741 | 3.7 |
| Philadelphia, PA 70 mi | 2,613 | 3.2 |
| Poughkeepsie, NY 91 mi | 423 | 2.0 |
| Bridgeport, CT 97 mi | 784 | 1.8 |
| Market | Contractors | Larger buildings | Largest buyer group |
|---|---|---|---|
| Harrisburg | 208 | 904 | Retail stores |
| Pittsburgh | 1,036 | 3,488 | Retail stores |
| Philadelphia | 2,613 | 8,476 | Retail stores |
Who to call first in Allentown
Tier 1 covers retail stores, ambulatory health care offices and clinics and senior living and skilled nursing with 50 or more people on site.
Your outsourced sales development team works the numbers above under your name. Here is the plan for Allentown commercial landscaping contractors.
Your ideal customer profile becomes a target list drawn from the 1,058 larger landscaping-buying buildings in the metro, starting in Lehigh County and Northampton County. That fits inside the 1,500-account list a Foundation program starts with, leaving room to add New York if your crews travel.
For landscaping, that starts with the regional facilities manager at retail stores, then two or three contacts at each of the 308 Tier 1 sites. Calls, email and LinkedIn run together; Growth adds direct mail and intent data.
Your SDR calls Allentown property and facility teams every month of the year at the same pace. What changes is the message: each account's contract end date, and the problems the building is dealing with right now. The calendar never stops filling.
Every meeting passes Right Company, Right Contact and Right Timing, and arrives with the property list, the incumbent and the contract end date.
The Results Portal shows every call, email, conversation and booked meeting in the Allentown program, around the clock.
Hear what a good landscaping call sounds like (dramatized example)
Guaranteed. We agree the activity or qualified-appointment number in writing before launch. If we miss it by the end of the year, we work for free until we hit it.
Exclusive. We take one client per trade per territory, so we will not run landscaping appointment setting for a direct competitor in Allentown.
Lehigh County and Northampton County hold 87% of the larger landscaping-buying sites across the 4-county metro. The other 2 counties split the remaining 13%, which is where Tier 1 accounts justify the drive and smaller sites do not.
Named, sourced projects in the metro, current as of 2026-09. Each one is a reason to call before the work is awarded.
A three-story building on Main Street in Hellertown, Northampton County, with an emergency room and 10 inpatient beds on the first floor and medical offices, imaging and lab services above.
A new hospital and medical office building on a remediated brownfield site needs healthcare cleaning, HVAC service, fire protection inspections and site upkeep once occupied.
Lehigh Valley Health Network, 2025-03-04 →Health systems, campuses, large employers and industrial parks hold the biggest concentrations of buildings in the metro. Each fact links to its source, checked 2026-10.
Lehigh's facilities office says the university has four campuses consisting of 2,355 acres and 160 buildings measuring 4,547,569 gross square feet.
Academic buildings, residence halls and Greek houses spread across the Asa Packer, Mountaintop and Goodman campuses need roofing, painting, grounds and mechanical work.
Lehigh University Facilities →Lehigh Valley Economic Development Corporation reported at the 2019 groundbreaking that the $400 million headquarters on a 50-acre tract in Upper Macungie Township would be the base of 2,000 employees.
A corporate campus with an office tower, R&D labs and a parking structure needs janitorial, HVAC, landscaping and parking-deck upkeep.
Lehigh Valley Economic Development Corporation →In this category the usual openings are patient complaints, building sale, new location. New properties start without a landscape contractor, and new owners often rebid the one they inherited.
In this category the usual openings are building committee review, volunteer crew burnout, special events. New properties start without a landscape contractor, and new owners often rebid the one they inherited.
In this category the usual openings are brand-required renovation, ownership change, guest reviews. New properties start without a landscape contractor, and new owners often rebid the one they inherited.
Consolidation moves buildings to new owners and operators, who usually rebid service agreements.
Start with: Is this a freestanding store, or does the shopping center landlord handle the grounds?
What usually opens the door here: remodel, regional vendor consolidation, contract end.
Start with: Do you own the building, or does a landlord or property manager handle the grounds?
What usually opens the door here: patient complaints, building sale, new location.
Start with: How are walkways, entrances and parking kept safe in wet weather and winter?
What usually opens the door here: ownership change, family complaints, state inspection findings.
More questions for every prospect type, and how to follow up after the meeting, are in the landscaping prospecting playbook.
If your crews travel, New York, Philadelphia, Poughkeepsie and Bridgeport are the closest metros we track. Here are the same counts used above for Allentown.
43 miles away, with 28,322 larger landscaping-buying buildings and 7,741 landscaping services companies, or 3.7 buildings per contractor (#48 of 100 markets); the largest buyer group is retail stores, and it over-indexes on churches and religious organizations at 2.77x the national mix.
70 miles away, with 8,476 larger landscaping-buying buildings and 2,613 landscaping services companies, or 3.2 buildings per contractor (#66 of 100 markets); the largest buyer group is retail stores, and it over-indexes on senior living and skilled nursing at 1.61x the national mix.
91 miles away, with 866 larger landscaping-buying buildings and 423 landscaping services companies, or 2.0 buildings per contractor (#94 of 100 markets); the largest buyer group is retail stores, and it over-indexes on churches and religious organizations at 4.84x the national mix.
97 miles away, with 1,396 larger landscaping-buying buildings and 784 landscaping services companies, or 1.8 buildings per contractor (#98 of 100 markets); the largest buyer group is retail stores, and it over-indexes on commercial property management firms at 1.72x the national mix.
Pennsylvania has no state license for most construction contractors, and the Attorney General's home improvement registration applies only to residential work, not commercial properties. Licensing is handled locally, with Philadelphia and Pittsburgh both requiring contractor and trade licenses.
Confirm current rules with Pennsylvania Department of Labor & Industry.
The Allentown-Bethlehem-Easton, PA-NJ metro has 375 landscaping services companies as of 2026 Q1, up 14 from a year earlier. The trade is 1.8 times the national concentration.
By count of sites with 20 or more employees: retail stores (433), ambulatory health care offices and clinics (241), senior living and skilled nursing (109) and apartment property management firms (91). Relative to the national mix, senior living and skilled nursing are the standout.
Lehigh County and Northampton County hold 87% of the larger landscaping-buying sites across the 4-county metro.
No. Abstrakt takes one client per trade per territory and will not run the same program for a direct competitor in your territory.
Sales development is the core of what we do. Search and sales collateral support it, so the buyer hears the same story on the call, on your website and in the follow-up.
A BDR team that builds the target list for your trade and territory, runs phone, email, direct mail and LinkedIn as one campaign, and grades every meeting before you get it.
Pricing starting at $5,000 per month See Outbound BDRDedicated SDR/BDR teams for Fortune 1000 and large enterprise sales: named accounts, new markets and channel partner recruitment, backed by research from Abstrakt Intelligence.
Custom pricing See Enterprise SDR/BDRA website of up to 100 pages, local SEO and a new blog every business day, built to get you found on Google and cited in AI answers.
Packages starting at $1,000 per month See Inbound SDRSell sheets, case studies, pitch decks, trade show materials and video that tell the same story as the call.
Packages starting at $500 per month See Brand BoostGet Outbound BDR, Inbound SDR and Brand Boost together, starting at $6,500 per month
One team runs the outbound calls, the website and search, and the sales collateral, so every touch tells the same story. Enterprise SDR/BDR is priced custom, to the size of the dedicated team.
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