Starting a new role is exciting, but let’s be honest, it can also feel like drinking from a firehose.
If you’ve recently accepted a position as a Sales Development Representative (SDR) at Abstrakt, you’re stepping into a high-performance environment built to help you grow quickly, professionally and financially. If you haven’t already, explore our open opportunities on the Careers page.
Here’s a breakdown of what your first 90 days will look like so you can hit the ground running.
Contents
Your First Week: Orientation & Training
Your journey starts with structured onboarding designed to build a strong foundation. In a classroom setting, you’ll cover:
- Company orientation and culture
- Abstrakt’s core services, including B2B appointment setting
- SDR role expectations and pipeline basics
- Tools and CRM introduction
- Early exposure to talk tracks and client communication
As an SDR, your job is to build pipeline by identifying decision-makers, delivering messaging, and setting qualified appointments for clients.
One more thing: your first day might land on our monthly Kickoff Breakfast. Not a bad way to start. Grab a coffee, an energy drink, and a bite before you even open your laptop.
Week 2: Going Live
Onboarding moves fast. By the end of your second week, you’ll be off the sidelines and working on real accounts.
You’ll be focused on:
- Practicing in our CRM, Salesforce
- Completing client certifications
- Developing your talk tracks
- Running mock calls and role play scenarios
- Making live dials on your actual accounts
You’re still learning, but now you’re applying it in real time.
Days 11 to 30: Building Consistency
Once you’re live, the focus shifts to building habits and finding your rhythm.
You’ll be:
- Making live dials daily
- Having real conversations with prospects
- Identifying key decision-makers (KDMs)
- Tracking your activity and performance metrics
Dialing is a core part of how Abstrakt drives results, particularly within our cold calling services.
You’ll also start weekly MAPs (Major Projects, Activity Measured, Personal and Professional Growth) with your manager, a structured touchpoint to set goals, track progress, and keep improving.
Days 60 to 90: Improving Performance
By this point, the foundation is set. Now it’s about sharpening your skills and pushing your numbers.
You’ll focus on:
- Strengthening your pitch
- Increasing your appointment-setting rate
- Understanding and owning your key metrics
- Improving your close rate and overall performance percentages
The main areas you’ll be measured on: dials, KDM identification, pitch quality, and close rate.
Growth Opportunities
The SDR role is a starting point, and a strong one. From here, you can grow into roles like:
- Partner Account Manager
- Account Executive
- Sales Leadership
- Training and Development
Many team members reach six-figure income potential from this foundation.
The Reality
This is a fast-paced, high-performance environment. It’s not for everyone, and that’s okay.
But if you’re motivated, competitive, and willing to put in the work, your first 90 days can set the tone for your entire career at Abstrakt.
Ready to Get Started?
Your first 90 days at Abstrakt are designed to turn potential into performance. Commit to the process, and you won’t just learn how to be an SDR. You’ll build a foundation for long-term success.
Explore open roles and apply today.
Melanie Clark
Melanie Clark has been with Abstrakt for over 12 years and currently oversees all recruiting, culture, and internal marketing as the Chief People Officer. With over a decade of expertise managing corporate marketing initiatives at Abstrakt she is an expert at enterprise employee culture management. A leading founder of the Abstrakt Arts Foundation non-profit, Melanie prioritizes sharing her knowledge with women in leadership and giving back to the community with Abstrakt as a vehicle for change.
Jason Bahnak
Jason Bahnak is the Founder and Chief Marketing Officer of Abstrakt Marketing Group, a leading B2B demand generation firm based in St. Louis. With over 20 years of experience in sales, marketing, and business development, Jason has a proven track record of helping organizations grow through highly targeted outbound and inbound strategies.
Before founding Abstrakt in 2010, Jason held leadership roles at Gateway Business Development Group and Anthony, Allan & Quinn, Inc., where he specialized in leveraging digital channels to create predictable, scalable lead generation programs. His expertise spans organizational growth, sales enablement, and multi-channel marketing strategies.
At Abstrakt, he’s helped scale the business into one of the top growth agencies in the country, earning recognition on the Inc. 5000 list multiple times. Jason continues to drive innovation at Abstrakt by leading marketing strategy, exploring emerging technologies, and mentoring the next generation of sales and marketing leaders.
