As a startup company, you know the importance of generating leads that convert into sales. However, attracting and nurturing qualified leads to convert into sales isn’t easy. As your startup marketing consultant, Abstrakt uses our proven techniques and strategic processes to build sales pipelines that deliver guaranteed appointments.
As a younger company, we’re aware of the growing pains you experience as a startup. Between developing processes, staffing, and finances, it’s easy to get overwhelmed and overlook your marketing efforts. With Abstrakt Marketing Group as your startup marketing consultant, you don’t have to dedicate the necessary time and resources to build robust sales pipelines and set appointments with qualified leads.
For less than the salary of a single full-time employee, we bring potential customers from your target audience directly to you. We developed the best lead generation strategies for startups through dedication, research, and the knowledge gained from our early trials and tribulations. We grow our exclusive clients’ businesses using the same methods that took us from a small startup marketing agency to one of the nation’s largest with over 700 clients that span all 50 states in less than a decade.
Finding convertible leads is essential for all businesses, especially new ones. How you source and deliver potential customers to your sales team can make the difference between early struggles to scrape by and enviable conversion rates. At Abstrakt, we’ve developed the best lead generation strategies for startups to help you grow your business and reach your target audience.
There are two distinct types of marketing services, inbound and outbound. Abstrakt’s inbound marketing focuses on grabbing the attention of potential customers looking to learn more about a service or a business that performs the services they need. Our digital marketing strategies get more people to visit your website and turn it into a lead-generating machine.
Our outbound services take the critical step of making initial contact with your potential leads via cold calls and emails. What helps make outbound marketing so effective is that it helps build relationships and develop startup leads through the sales journey. Acting as an extension of your sales team, Abstrakt prospects, nurtures, and guides leads through the sales cycle before setting an appointment.
So which is the best lead generation strategy for startups? At Abstrakt, we find a comprehensive strategy that incorporates inbound and outbound marketing and creates the most startup leads. Because your outbound leads are already qualified and ready for a pitch and inbound prospects are prepared to take the next step, all your sales team has to do is close the deal.
Our Proven B2B Appointment Setting Process
One of the most prominent challenges startups face is finding leads. Even if you do pinpoint a potential customer, getting them to agree to a meeting is far from a guarantee. Not only can appointment setting be a long, frustrating task, but it also draws time and focus away from your core business functions. Our proven appointment scheduling process is one of the most valuable aspects of having Abstrakt as your startup marketing agency. We deliver guaranteed growth opportunities by:
Once you’ve chosen Abstrakt as your startup marketing consultant, we spend the first month learning your business, identifying your target audience, prospecting, curating email lists, and cleansing all of your data. The cleansing phase is essential because it ensures we have the correct contact information for key decision-makers and accurate sales data to determine if a lead is a good fit for your services. Uncleansed data results in wasted efforts, lower conversion
rates, and lower return on investment.
After we’ve built an exhaustive list of startup leads, we make introductory phone calls or send personalized emails to open a dialogue. The goals of our initial calls and emails are to plant the seeds of a relationship, gather more information about the lead, find out what services they need, and explain how your business can address their issues. Sometimes you find a prospect at just the right time and they’re ready to schedule an appointment. However, more often than not the introductory call is just the first step in a long process.
We spend extra time nurturing the lead if we don’t schedule an appointment during our first contact with them. Whether it’s a piece of informative sales collateral to follow up on a discussion or an email letting the prospect know about a special offer, we keep your business at the top of their mind. Even if things seem stagnant at times, Abstrakt knows each conversation we have brings us one step closer to scheduling an appointment.
No matter what industry you operate in, the end goal of B2B marketing is to put potential customers in front of your sales team. Once Abstrakt has worked with a prospect through the sales journey using the best lead generation strategies for startups, we get a meeting on the books. We give your team all the information, notes, data, and any other valuable resources we gathered during the previous steps. All that’s left to do is convert prospects into your newest clients.
Using Search Engines to Your Advantage
When an organization or individual requires services, they’re likely to turn to Google for information, answers, and advice. Abstrakt creates content tailored to land your startup’s blog posts, web pages, or landing pages at the top of search results. Drawing organic website visitors is one of the most effective and cost-efficient ways to turn website visitors into hot startup leads.
A properly designed and developed website is no longer a luxury in the business world—it’s a necessity. In fact, designing and developing your website to provide the ultimate user experience is one of the best lead generation strategies for startups. Abstrakt’s team of professional writers, developers, and designers creates websites with engaging and informative pieces of content, compelling calls to action, and easy-to-navigate layouts that help increase your conversion rates.
While a good-looking website full of helpful information is a great asset, it’ll be ineffective if it’s not optimized for search engines. Abstrakt’s strategic SEO services ensure your content marketing answers the questions or matches the searches Google users are putting into the search engine when looking for the services you provide. As an experienced startup marketing agency, we’ve helped numerous young businesses quickly rise to the top of search results thanks to our detailed keyword research, performance analysis, and ongoing content creation.
One of the fastest-growing trends in marketing is sales-focused videos. Not only do videos enhance your website’s SEO value, drive leads, and spread the word about your startup, but they’re also quickly becoming the preferred content delivery platform. Abstrakt’s state-of-the-art video production studio and team of video visionaries help deliver the messaging, service demonstrations, and testimonials that convert website visitors into leads. If you’re looking to set yourself apart from the competition, a professionally written, shot, produced, and edited sales video is one of the best lead generation strategies for startups.
Social media platforms like LinkedIn, Twitter, Facebook, and Instagram may be your preferred source for cat memes, hot takes, and family vacation photo dumps, but they’re also an excellent source for bringing in startup leads. Sharing videos, blog posts, marketing collateral, and other curated content helps draw the attention of your target audience and lead them to your website. Abstrakt’s social media services have helped countless partner clients transform their social media pages into invaluable lead-generating sources.
For over a decade, Abstrakt’s marketing collateral services have helped convert startup leads into appointments and ultimately sales. How is marketing collateral one of the best lead generation strategies for startups? When our team is in the early stages of building relationships and reaching out to potential customers, an informative brochure or sell sheet is the perfect way to show the value your startup provides.
As one of our startup marketing agency partners, your growing business receives custom marketing materials to support your sales strategy and build consistent messaging across multiple channels. Whether you want to highlight a proprietary process or build awareness of your services, marketing collateral written, edited, and designed by Abstrakt will increase your startup leads.
At Abstrakt, we know there’s no such thing as too many qualified leads coming in through your sales pipeline. However, as a young business, you may not have the staffing and infrastructure to manage the influx of leads coming in when you choose us as your startup marketing agency.
As a certified Ridge Tier Salesforce consultant, Abstrakt Cloud Solutions has all the tools and resources you need to provide the customer management and service your new potential leads expect. Salesforce’s customer relationship management (CRM) system simplifies onboarding and startup lead follow-up, automates routine tasks, and enables multi-channel communications between your team and clients. With our Klipfolio services, you can access highly accurate and customizable reporting that delivers the information and insights you need to drive more revenue.
Our Salesforce solutions include:
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