Finding the right places to advertise your commercial cleaning services isn’t just about getting seen—it’s about getting seen by the right people. In 2025, businesses looking for cleaning providers are turning to specific digital and local platforms to find reliable services. If you’re not advertising where your potential clients are searching, you’re leaving money on the table.
This guide breaks down the most effective advertising platforms to help your commercial cleaning business reach facility managers, property owners, and decision-makers in need of professional cleaning services. Whether you’re looking to dominate Google search results, leverage social media, or establish a local presence, these platforms will help you attract more high-value contracts and grow your business faster.
Why Advertising Your Cleaning Services is Non-Negotiable
In a crowded commercial cleaning industry, simply offering great service isn’t enough—you need strategic advertising to attract new clients, secure high-value contracts, and scale your business. But with so many platforms available, where you invest your time and budget matters.
This guide breaks down the top platforms to advertise your cleaning services, ensuring you’re reaching decision-makers who are actively searching for providers like you.
Smart advertising doesn’t just boost visibility—it builds credibility. Businesses are far more likely to trust a cleaning service with a strong online presence, positive reviews, and targeted messaging. By promoting your services in the right places, you’ll cut through the noise, dominate your market, and drive consistent growth.
Best Online Advertising Platforms for Cleaning Companies
Online advertising isn’t just about getting noticed—it’s about getting noticed by the right audience at the right time. The best platforms don’t just offer broad reach; they allow you to target decision-makers, track performance, and maximize ROI. Here’s where your commercial cleaning business should be advertising in 2025.
Google Ads
When facility managers and business owners search for “commercial cleaning services near me,” your business needs to be front and center—and Google Ads makes that happen.
🔹 Target high-intent keywords so your ads show up when potential clients are actively searching.
🔹 Use local targeting to focus your budget on the areas where you operate.
🔹 Leverage analytics to track campaign performance and optimize for better results.
Pro Tip: Use Google’s Local Service Ads to appear at the very top of search results, build trust, and drive more leads.
Facebook Advertising
Facebook is more than a social network—it’s a lead generation powerhouse with advanced audience targeting capabilities.
✔ Reach facility managers, property owners, and business decision-makers based on interests, job titles, and location.
✔ Use eye-catching visuals and compelling ad copy to drive engagement.
✔ Leverage retargeting ads to re-engage users who have previously interacted with your website or content.
Pro Tip: Create video ads showcasing your cleaning services in action to boost engagement and conversions.
LinkedIn Advertising
LinkedIn is a goldmine for B2B lead generation, especially when targeting facility managers, office administrators, and property managers who make hiring decisions for cleaning services.
🔹 Sponsored content & text ads help you showcase your services directly in professionals’ feeds.
🔹 InMail campaigns allow you to send direct, personalized messages to potential clients.
🔹 Highlight case studies, testimonials, and industry expertise to build trust and credibility.
💡 Pro Tip: Join and engage in LinkedIn groups for facility management, real estate, and commercial services to build relationships organically.
Best Local Advertising Strategies for Janitorial
For commercial cleaning businesses, local visibility is everything. Facility managers and business owners prefer to work with trusted, nearby service providers—which means your local advertising strategy needs to put your cleaning business front and center where potential clients are searching. Here’s how to make it happen.
Google Business Profile
Your Google Business Profile (GBP) is a must-have for appearing in local searches and Google Maps when potential clients search for “janitorial services near me.”
🔹 Fully optimize your profile with up-to-date business hours, services, and high-quality images.
🔹 Encourage satisfied clients to leave reviews—higher ratings increase visibility and trust.
🔹 Post regular updates, promotions, or service highlights to stay relevant in search rankings.
Businesses with active GBP listings and strong reviews appear higher in Google’s Local Pack—giving you an instant competitive edge.
Local Directories and Listings
Clients searching for janitorial services often turn to trusted local directories—if you’re not listed, you’re missing out.
✔ Claim and optimize profiles on directories like:
- Yelp (Great for local business credibility)
- Angi (formerly Angie’s List) (Highly trusted for service-based businesses)
- Local Chamber of Commerce (Boosts credibility and networking opportunities)
Use high-quality images, detailed descriptions, and targeted keywords to rank higher in search results. Keep your listings updated to ensure accuracy and consistency across platforms. The more places your business appears online, the more Google trusts your legitimacy, which helps you rank higher in local search results.
Community Engagement
Local advertising isn’t just digital—getting involved in your community can create stronger connections, referrals, and brand trust.
✔ Sponsor local business events or community clean-up initiatives to boost brand visibility.
✔ Partner with property management companies, real estate agencies, or local businesses for cross-promotions and referrals.
✔ Attend business networking events, trade shows, and local chamber meetings to connect with decision-makers.
Top Social Media Platforms for Cleaning Companies
Social media isn’t just about likes and shares—it’s a powerful tool for lead generation, brand awareness, and client engagement. With the right strategy, your commercial cleaning business can showcase its expertise, build credibility, and attract new contracts. Here are the best platforms to get in front of the right audience.
Instagram is a goldmine for cleaning companies looking to highlight their work. High-quality before-and-after photos instantly showcase your expertise, while short-form videos keep your audience engaged.
✔ Use Instagram Stories & Reels to share behind-the-scenes content, cleaning tips, and client testimonials.
✔ Leverage hashtags & geotags to increase visibility and attract local clients.
✔ Feature customer success stories to build trust and social proof.
X
X is the perfect platform for real-time updates, industry news, and direct audience engagement. Whether you’re sharing promotions, facility management tips, or responding to client inquiries, X helps position your brand as a trusted industry leader.
✔ Engage in industry conversations using relevant hashtags like #FacilityManagement or #JanitorialServices.
✔ Promote special offers & contract opportunities to business owners and facility managers.
✔ Boost visibility with X Ads & Promoted Tweets to target high-value clients.
Often overlooked, Pinterest is a traffic-driving powerhouse—especially for businesses sharing cleaning tips, organization hacks, and industry best practices.
✔ Create visually appealing pins linking back to your blog, service pages, or booking portal.
✔ Develop curated boards with cleaning guides, commercial maintenance tips, and before-and-after transformations.
✔ Position your brand as a cleaning authority by offering valuable, shareable content.
Posting infographics and step-by-step cleaning guides perform well on Pinterest and can help establish your brand as an industry expert.
Powerful Content Marketing Strategies for Commercial Cleaning
Content marketing isn’t just about creating posts—it’s about building trust, showcasing expertise, and turning engagement into contracts. By providing valuable insights, your cleaning business can position itself as an industry leader while attracting high-quality clients. Here’s how to make content marketing work for you.
Blogging
A well-optimized blog boosts SEO, attracts leads, and positions your business as an industry expert. Publishing high-quality, informative content answers common client questions and builds trust. By covering industry trends, case studies, and best practices, you showcase your expertise while increasing search visibility. Always include a call-to-action (CTA) to convert readers into potential clients.
🔹 “Top 10 Cleaning Tips for Offices” – Practical advice that adds value.
🔹 “How Often Should a Commercial Space Be Deep Cleaned?” – Answers a common client concern.
🔹 Industry Trends & Case Studies – Establishes credibility and demonstrates proven results.
Video Marketing
Video content is a powerful way to engage prospects, showcase your services, and build credibility. Demonstrating cleaning techniques, before-and-after results, and client testimonials can create a lasting impression. Posting on platforms like YouTube, LinkedIn, and Instagram improves SEO and increases reach. Short-form videos on social media, such as Instagram Reels and TikTok, perform especially well in grabbing attention and driving engagement.
🔹 Before-and-after cleaning transformations – Showcases results visually.
🔹 Client testimonials – Builds trust and social proof.
🔹 Time-lapse cleaning demonstrations – Engages viewers and highlights efficiency.
Email Marketing
Email marketing helps nurture leads, retain customers, and generate repeat business. Regular newsletters and targeted email campaigns keep your cleaning services top-of-mind while providing valuable content. By segmenting your list, you can personalize messages based on client needs, increasing engagement and conversions. Automated emails can also streamline follow-ups, re-engaging past clients and reminding them of your services.
🔹 Cleaning tips & industry insights – Educates and keeps clients engaged.
🔹 Seasonal promotions & exclusive deals – Incentivizes repeat business.
🔹 Follow-up reminders for ongoing services – Keeps your pipeline active.
Networking and Referral Programs
Building a strong network is essential for commercial cleaning businesses looking to expand their client base. Strategic networking and referral programs, which leverage personal and professional relationships, can drive high-quality leads and long-term contracts.
Join Local Business Networks
Becoming an active member of local business networks or chambers of commerce opens doors to valuable connections. These organizations host events, workshops, and networking meetings where you can engage with business owners, property managers, and decision-makers who may need your services. Establishing relationships within your community increases referrals and positions your business as a trusted local provider.
🔹 Attend business networking events – Connect with potential clients and industry professionals.
🔹 Join your local chamber of commerce – Gain visibility and credibility in your market.
🔹 Partner with local businesses – Create cross-promotional opportunities with complementary services.
Implement a Referral Program
A well-structured referral program encourages satisfied clients to recommend your services, helping you generate leads without additional advertising costs. Offering discounts, service upgrades, or exclusive perks for successful referrals motivates customers to spread the word. Promote your program on your website, social media, and through email marketing to maximize participation.
🔹 Offer discounts on future services – Incentivizes repeat business.
🔹 Provide service upgrades (e.g., free deep cleaning) – Adds value for referring clients.
🔹 Use social proof (testimonials & reviews) – Encourages trust and new sign-ups.
Collaborate with Other Professionals
Building partnerships with professionals in related industries, such as real estate agents, property managers, and interior designers, can lead to steady referral business. These professionals frequently need cleaning services for their properties and can recommend your company to their clients. Offering exclusive rates or bundled packages strengthens these partnerships and increases your client base.
🔹 Partner with real estate agencies – Provide move-in/move-out cleaning services.
🔹 Work with property managers – Offer recurring cleaning solutions for commercial buildings.
🔹 Team up with interior designers – Provide post-renovation cleaning services.
Measuring the Effectiveness of Your Advertising Efforts
Launching advertising campaigns is just the beginning—tracking performance and optimizing results is where the real growth happens. To ensure your ad spend is delivering maximum ROI, you need a data-driven approach to measuring effectiveness and making smart adjustments.
Track Key Performance Indicators (KPIs) That Matter
Data should drive every marketing decision. Establishing Key Performance Indicators (KPIs) helps you gauge success and identify what’s working (or what’s not). Metrics like website traffic, conversion rates, and return on investment (ROI) provide actionable insights into your advertising performance.
🔹 Website traffic & ad engagement – See how many potential clients are clicking and converting.
🔹 Lead-to-customer conversion rates – Determine if your ads are bringing in quality leads.
🔹 Cost per acquisition (CPA) & ROI – Ensure your ad spend aligns with business growth.
Use Google Analytics, Facebook Ads Manager, and LinkedIn Insights to track performance and adjust campaigns in real time.
Leverage Client Feedback for Smarter Marketing
Understanding how clients discover and choose your cleaning services is crucial for refining your marketing. Client feedback provides direct insight into which advertising efforts are most effective and what messaging resonates.
🔹 Send post-service surveys – Ask how they found you and what influenced their decision.
🔹 Conduct short interviews – Gather insights on what made your business stand out.
🔹 Leverage positive testimonials – Use client feedback in ads and marketing materials for credibility.
Pro Tip: Turn your best client success stories into case studies or video testimonials—these make your advertising more compelling.
Adjust, Adapt & Stay Ahead of the Competition
Assess your ad performance regularly, test new tactics, and stay flexible as digital advertising evolves. Be willing to shift the budget to high-performing platforms and experiment with new formats to maximize lead generation.
🔹 A/B test different ad creatives & messaging – Find what resonates with your audience.
🔹 Explore new platforms – Test emerging ad channels or optimize underperforming ones.
🔹 Keep up with industry trends – Stay informed to maintain a competitive edge.
If an ad isn’t delivering strong ROI within a few weeks, tweak the targeting, update the messaging, or reallocate the budget to better-performing channels.
Final Thoughts
Growing a successful commercial cleaning business requires more than just great service—it demands a powerful, multi-channel advertising strategy. By leveraging online advertising, local marketing, social media, content creation, and networking, you can position your business in front of decision-makers, build brand credibility, and consistently generate new leads.
But the work doesn’t stop there. Tracking performance, analyzing results, and optimizing your strategies ensures that your advertising efforts are delivering real, measurable growth. With the right approach, persistence, and adaptability, your cleaning business can outshine the competition and dominate your market.
Let’s Build a Lead Generation Strategy That Works for You
Struggling to secure consistent, high-quality leads for your commercial cleaning business? We’ve got you covered. At Abstrakt, we specialize in B2B lead generation, helping cleaning companies like yours connect with the right clients, at the right time. Our proven strategies put your business in front of key decision-makers, filling your pipeline with high-value opportunities.
Let’s talk growth and build a sales strategy that delivers real results.
