Turn Inconsistent Pipelines Into Predictable Revenue
Not all leads come from the same place, and relying on one channel creates risk. Our B2B lead generation services combine outbound appointment setting, inbound digital marketing, and creative sales support to help you generate more qualified conversations, strengthen your pipeline, and close deals more consistently.
Evaluating B2B Lead Generation Providers? Start Here.
Picking the best lead generation partner for your business depends on your goals, budget, and growth strategy. We’ve broken down the top companies so you can make a confident, informed decision.
Turning Friction Into Focus
Why Growth Feels Harder Than It Should
- “Our sales team spends too much time chasing the wrong leads.”
Your reps are busy... but not productive. Conversations stall, follow-ups go nowhere, and valuable selling time is lost trying to qualify prospects who were never a fit to begin with. The pipeline looks full, yet revenue stays unpredictable.
- “Prospects don’t find us online—and when they do, they don’t convert.”
Your website gets traffic, but not momentum. Rankings fluctuate, forms stay quiet, and it’s hard to tell whether inbound is actually supporting sales or just creating noise. Growth feels slow, inconsistent, and outside your control.
- “We’re having good sales meetings, but deals still stall.”
Prospects show interest, but something’s missing. Messaging feels dated. Materials don’t fully explain your value. Sales conversations lack the clarity and confidence needed to move deals forward, especially in crowded, competitive markets.
Guaranteed B2B Appointments With U.S.-Based SDRs
If inconsistent pipeline is holding back growth, it’s not a sales problem—it’s a meeting problem.
Our B2B appointment setting service guarantees qualified sales meetings with decision-makers who clearly agree to meet. Every appointment is confirmed, aligned to your targeting criteria, and delivered directly to your calendar.
With a dedicated U.S.-based SDR team, structured outreach cadence, and real-time reporting, you gain a predictable top-of-funnel engine without the cost, turnover, or management burden of building it in-house.
SEO Built to Attract the Right Buyers—Not Just Traffic
Great leads start with great visibility.
SEO plays a critical role in attracting high-intent buyers and supporting consistent pipeline growth. While it doesn’t guarantee immediate leads, it strengthens visibility, credibility, and conversion across your entire go-to-market strategy.
Our SEO services include:
- High-intent keywords aligned with buying behavior
- Pages built to drive action
- Content that builds trust and authority
- Fast, secure, search-ready websites
- Stronger credibility before the first conversation
Web Design That Converts Visitors Into Opportunities
A strong first impression leads to stronger conversion rates.
Your website should both look good and actively support lead generation. Every page, form, and call-to-action should guide prospects toward meaningful next steps.
Our web design and development priorities:
- Custom, responsive designs that drive action
- SEO- and AIO-ready architecture built to scale
- Strategic forms and clear calls-to-action
- Fast, secure, mobile-optimized pages
- Built-in tracking to measure performance
Creative Services to Strengthen Sales Performance
Strong branding isn’t just about visibility—it’s about clarity, credibility, and conversion. Our creative services support your outbound, inbound, and sales efforts with assets designed to engage prospects and move opportunities forward.
Our creative focus includes:
Hear Real SDR Calls With B2B Decision-Makers
We believe in transparency. Listen to real appointment setting pitches that led to qualified sales meetings.
Construction
HVAC
Roofing
Why Companies Choose Abstrakt for B2B Lead Generation
Choosing a lead generation partner isn’t about more activity—it’s about building a pipeline you can rely on. Companies partner with Abstrakt because we focus on what actually drives revenue, not vanity metrics.
What Sets Our Approach Apart:
- Guaranteed Outbound Sales Meetings: We deliver confirmed, qualified meetings with decision-makers in your target market, providing predictability where most teams struggle.
- Integrated Inbound Strategy: SEO and digital marketing efforts designed to support long-term visibility, demand generation, and pipeline sustainability without overpromising results.
- Sales-Focused Creative Support: Messaging, assets, and materials built to support campaigns, strengthen conversations, and improve close rates.
- Dedicated U.S.-Based Team: Experienced, U.S.-based specialists who act as an extension of your team—with transparency, accountability, and clear reporting through the Partner Results Portal.
Your Pipeline, Fully Visible at Every Stage
You shouldn’t have to guess what’s happening in your lead generation program.
Our Partner Results Portal gives you real-time visibility, so you always know where your pipeline stands and what’s happening next.
From one secure platform, you can:
- Listen to Real SDR Conversations: Hear how your brand is represented and how meetings are qualified.
- Track Pipeline Progress: See exactly where every lead sits, from first contact to confirmed meeting.
- Review and Approve Messaging: Approve scripts, emails, and campaign messaging before launch.
- Access Assets and Reporting: Download creative assets and performance data anytime.
With clear visibility and consistent reporting, you gain confidence in your program without constant check-ins or manual updates.
Your Pipeline’s Safe With Us
A Lead Generation Partner That Keeps Your Market Exclusive
When you partner with Abstrakt, we don’t just generate leads—we protect your competitive position. That means no competing partners targeting the same accounts in your defined market.
This means:
- Your target accounts stay exclusive to you
- Your messaging isn’t competing in your market
- Your outreach isn’t diluted across competitors
- Your pipeline isn’t shared with direct competition
Industry Experience That Accelerates Your Ramp-Up
With experience across 100+ B2B industries, our team adapts strategy to align with the realities of your market.
Accounting
Architecture
Automotive
Cleaning
Construction
Engineering
Finance
Flooring
HVAC
Insurance
Landscaping
LED Lighting
IT Managed Services
Marketing Agencies
Logistics
Manufacturing
Outsourced HR
Painting
Paving
Roofing
Security Services
Software
Solar
Telecom
Accounting
Architecture
Automotive
Commercial Cleaning
Construction
Engineering
Finance
Commercial Flooring
HVAC
Insurance
Managed Services
Landscaping
LED Lighting
Loan Officer Recruiting
Logistics
Manufacturing
Commercial Painting
Paving
Realtor Recruitment
Roofing
Security Services
Software
Solar
Telecom
Lead Generation Results You Can Evaluate for Yourself
Real experiences from B2B teams who rely on Abstrakt to support their pipeline and sales performance.
Abstrakt Marketing Group provides sales outsourcing services to help a commercial roofing contractor boost their sales. They conduct email outreach, phone follow-up, and appointment setting.
– Bill Richards, Director of Operations, Andy’s Roofing
We’ve had the pleasure of working with Abstrakt for many years, and we can confidently say that we adore their top-notch service. They have helped grow our business and provided us with excellent leads and closed deals. I highly recommend their services,
– Elijah Hanson, Account Manager, TeamLogic IT
Abstrakt Marketing Group manages a commercial construction company’s website and provides inbound lead generation services. The team has also helped create and expand a website portfolio of the client’s work.
– Mitchel Wileczek, Business Development, Commercial Construction Company
Still Have Questions?
B2B Lead Generation Services FAQ
What are B2B lead generation services?
B2B lead generation services help businesses attract, identify, and qualify potential buyers that match their ideal customer profile. At Abstrakt, this includes inbound content strategy, SEO, PPC, website optimization, outbound prospecting, and SDR support. We combine inbound and outbound programs to deliver a steady flow of sales-ready leads.
How do I know if my business needs B2B lead generation?
You likely need lead generation if you struggle with pipeline consistency, low inbound traffic, limited outbound activity, or unpredictable sales cycles. Lead generation services help you reach prospects earlier in their buying journey and ensure your sales team always has qualified opportunities to pursue.
How much do B2B lead generation services cost?
Costs vary by provider and program type, but building an in-house system can easily exceed $99,500 per year for SDR labor, plus additional spend on technology, analytics, content creation, and advertising. Outsourcing with Abstrakt gives you a full team—writers, strategists, SDRs, analysts, designers, and SEO experts—for far less than the cost of one internal hire.
How quickly can I expect results from B2B lead generation?
Timelines depend on your chosen program:
- Inbound (SEO + content) typically ramps in 60–120 days as your site gains visibility.
- Outbound SDR programs generate conversations within 30–60 days.
- Paid ads can deliver immediate lead flow within the first 30 days.
What’s included in your B2B lead generation services?
Our program combines both inbound and outbound channels to maximize reach:
- SEO, blogging, and content funnels (5,000–10,000+ words/month)
- Website optimization and technical SEO
- Paid ads and targeted landing pages
- Outbound SDR prospecting and multi-channel outreach
- Lead qualification and KPI reporting
This integrated system helps you attract, nurture, and convert high-quality leads.
How do you generate inbound leads through SEO and content?
We conduct deep competitor analysis, keyword research, site optimization, and content creation. Inbound programs include:
- 5,000–10,000+ words of SEO content each month
- 30-page optimized website builds
- Internal linking, schema markup, and site health improvements
- Ongoing blog publishing, social sharing, and funnel-focused topics
This strategy improves rankings, drives organic traffic, and attracts prospects actively searching for your services.
How does your outbound B2B lead generation process work?
Outbound lead generation combines:
- Target market development using 125M+ records
- Up to 10 call attempts per prospect
- Targeted email sequences + landing pages
- LinkedIn touches & social engagement
- Direct mail for high-visibility touchpoints (98% delivery rate)
This multi-channel strategy increases engagement and uncovers ready-to-talk buyers.
How do you ensure lead quality?
We validate every lead through a clear, efficient process to ensure only high-quality opportunities reach your sales team. We confirm the contact’s role, verify company fit, and collect key details like size, tech stack, vendors, and buying timelines. For inbound leads, we also review user intent to gauge readiness. Every lead then passes a final QA check for accuracy. This results in a steady flow of leads that match your ideal customer profile and are ready for productive sales conversations.
Do you nurture leads who aren’t ready to buy yet?
Yes! We use a structured nurture process to keep future buyers engaged until they’re ready to talk. Outbound prospects move through a quarterly cycle of follow-up calls and multi-touch emails, while inbound leads receive ongoing, funnel-focused content to support their buying journey. When helpful, we reinforce these touches with educational landing pages or retargeting. This steady, long-term approach turns “not now” prospects into qualified opportunities later on.
Do you integrate with my CRM and sales stack?
Yes. We integrate with Salesforce, HubSpot, Pipedrive, Zoho, Microsoft Dynamics, and more. You also receive 24/7 access to our Results Portal to track leads, performance, content, SEO metrics, invoices, and monthly meetings.
What’s the difference between inbound and outbound B2B lead generation?
Inbound attracts leads who are already searching for solutions through SEO, blogs, landing pages, and paid ads.
Outbound reaches prospects proactively with targeted calls, emails, and social outreach.
Most high-performing companies use both because inbound builds visibility while outbound accelerates pipeline growth.
Which industries benefit most from B2B lead generation services?
Lead generation is effective across industries with long sales cycles, complex buying committees, or niche buyer profiles. Abstrakt supports businesses in technology, financial services, manufacturing, logistics, construction, SaaS, industrial services, and more. Our inbound and outbound programs are tailored to fit your market and ideal customer profile.
Expert Perspectives on Modern B2B Lead Generation
Ready, Set, Grow!