Scale Growth and Fill Your Pipeline
B2B Lead Generation Services
Our SDRs connect you with ready-to-buy decision-makers through targeted outbound and high-impact digital campaigns, delivering prospects your sales team can close with precision and measurable ROI.
AI Is Redefining Lead Generation—Are You Ready?
AI is reshaping every corner of business, and lead generation is no exception. Explore how emerging AI innovations are unlocking new levels of efficiency, accuracy, and pipeline growth.
Turning Challenges into Opportunities
How We Help Your Business Grow Faster
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“Our sales team spends too much time chasing cold leads.”
We take prospecting off your plate by booking meetings directly with qualified decision-makers.
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“No one can find us online, and our site doesn’t convert.”
We drive high-intent traffic with SEO and build websites that turn clicks into customers.
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“Our brand doesn’t stand out in a crowded market.”
Our creative team produces compelling visuals, messaging, and campaigns that make your brand unforgettable.
B2B Appointment Setting
Appointment setting is the bridge between lead generation and revenue.
We connect you directly with decision-makers in your target market. Our U.S.-based SDR team uses proven scripts, personalized outreach, and persistence to ensure you have quality sales meetings that drive business forward.
- Consistent flow of sales-ready meetings
- Reduced time spent on prospecting
- Higher close rates due to pre-qualified opportunities
- Full CRM integration for tracking and reporting
SEO Services
Great leads start with great visibility.
Our SEO services position your business in front of decision-makers who are actively searching for your products or services. We use a comprehensive SEO strategy that includes:
- Keyword Research & Strategy – Target terms with the highest conversion potential.
- On-Page Optimization – Ensure your website’s content, meta data, and structure are search-friendly.
- Content Marketing – Create thought leadership content that attracts and engages.
- Technical SEO – Improve site speed, mobile responsiveness, and crawlability.
- Link Building – Build authority with high-quality, relevant backlinks.
Web Design & Development
A strong first impression leads to stronger conversion rates.
Our website design and development services ensure your site not only looks professional but is built to convert.
- Custom, responsive design tailored to your brand
- SEO-friendly architecture
- Lead capture forms and call-to-action optimization
- Fast-loading, secure, and mobile-optimized pages
- Integrated analytics for data-driven improvements
Creative Agency Services
Stand out in a crowded market and elevate your brand with our creative agency services.
Our team delivers compelling visuals, persuasive copy, and campaign concepts that make your brand unforgettable.
- Brand development and messaging
- Marketing collateral design (brochures, presentations, trade show assets)
- Social media content creation
- Video production and motion graphics
- Email marketing design
Hear From Our SDRs—Real Calls, Real Results
Listen to SDR calls that resulted in quality meetings and closed deals.
Construction
HVAC
Roofing
Why Partner With Abstrakt for B2B Lead Generation?
With 500+ U.S.-based team members, 1,750 partners nationwide, and 180+ industry awards, we’re more than a marketing vendor—we’re your growth partner. Our team has driven millions in revenue across 100+ industries using multi-channel strategies that blend outbound, inbound, SEO, and creative for maximum impact. You’ll get full transparency with clear reporting and scalable solutions designed to grow with you, whether that means owning your local market or expanding nationwide.


Partner Results Portal
Our Partner Results Portal gives you 24/7 access to everything happening in your program, so you’re never left in the dark.
- Listen to Sales Calls – Review real conversations our SDRs have with your prospects.
- Track Your Pipeline – See exactly where every lead is in the sales process.
- Review Content – Approve email templates, call scripts, and campaign messaging before they go live.
- Access Marketing Assets – Download creative collateral, reports, and performance data whenever you need them.
With full transparency at your fingertips, you’ll always know how your campaigns are performing, what’s in motion, and what’s coming next.
The Cost-Effective Way to Fill Pipeline
Premium Lead Generation, Budget-Friendly Pricing
Hiring and managing an in-house lead gen team is costly: salaries, benefits, software, and endless oversight. Abstrakt delivers twice the results for a fraction of the cost, beating most providers on price and impact. Our seasoned SDRs, enterprise-grade tools, and proven processes plug seamlessly into your CRM—no hiring, no extra software, just qualified opportunities straight to your sales team.
Industry Specialization
Experience matters – 100+ B2B industries served
Accounting
Architecture
Automotive
Cleaning
Construction
Engineering
Finance
Flooring
HVAC
Insurance
Landscaping
LED Lighting
IT Managed Services
Marketing Agencies
Logistics
Manufacturing
Outsourced HR
Painting
Paving
Roofing
Security Services
Software
Solar
Telecom
Accounting
Architecture
Automotive
Commercial Cleaning
Construction
Engineering
Finance
Commercial Flooring
HVAC
Insurance
Managed Services
Landscaping
LED Lighting
Loan Officer Recruiting
Logistics
Manufacturing
Commercial Painting
Paving
Realtor Recruitment
Roofing
Security Services
Software
Solar
Telecom
The Proof is in the Pipeline: Client Lead Gen Success
See the impact we’ve made on growing businesses like yours.
Abstrakt Marketing Group provides sales outsourcing services to help a commercial roofing contractor boost their sales. They conduct email outreach, phone follow-up, and appointment setting.
– Bill Richards, Director of Operations, Andy’s Roofing
We’ve had the pleasure of working with Abstrakt for many years, and we can confidently say that we adore their top-notch service. They have helped grow our business and provided us with excellent leads and closed deals. I highly recommend their services,
– Elijah Hanson, Account Manager, TeamLogic IT
Abstrakt Marketing Group manages a commercial construction company’s website and provides inbound lead generation services. The team has also helped create and expand a website portfolio of the client’s work.
– Mitchel Wileczek, Business Development, Commercial Construction Company
Still Have Questions?
B2B Lead Generation Services FAQ
What are B2B lead generation services?
B2B lead generation services help businesses attract, identify, and qualify potential buyers that match their ideal customer profile. At Abstrakt, this includes inbound content strategy, SEO, PPC, website optimization, outbound prospecting, and SDR support. We combine inbound and outbound programs to deliver a steady flow of sales-ready leads.
How do I know if my business needs B2B lead generation?
You likely need lead generation if you struggle with pipeline consistency, low inbound traffic, limited outbound activity, or unpredictable sales cycles. Lead generation services help you reach prospects earlier in their buying journey and ensure your sales team always has qualified opportunities to pursue.
How much do B2B lead generation services cost?
Costs vary by provider and program type, but building an in-house system can easily exceed $99,500 per year for SDR labor, plus additional spend on technology, analytics, content creation, and advertising. Outsourcing with Abstrakt gives you a full team—writers, strategists, SDRs, analysts, designers, and SEO experts—for far less than the cost of one internal hire.
How quickly can I expect results from B2B lead generation?
Timelines depend on your chosen program:
- Inbound (SEO + content) typically ramps in 60–120 days as your site gains visibility.
- Outbound SDR programs generate conversations within 30–60 days.
- Paid ads can deliver immediate lead flow within the first 30 days.
What’s included in your B2B lead generation services?
Our program combines both inbound and outbound channels to maximize reach:
- SEO, blogging, and content funnels (5,000–10,000+ words/month)
- Website optimization and technical SEO
- Paid ads and targeted landing pages
- Outbound SDR prospecting and multi-channel outreach
- Lead qualification and KPI reporting
This integrated system helps you attract, nurture, and convert high-quality leads.
How do you generate inbound leads through SEO and content?
We conduct deep competitor analysis, keyword research, site optimization, and content creation. Inbound programs include:
- 5,000–10,000+ words of SEO content each month
- 30-page optimized website builds
- Internal linking, schema markup, and site health improvements
- Ongoing blog publishing, social sharing, and funnel-focused topics
This strategy improves rankings, drives organic traffic, and attracts prospects actively searching for your services.
How does your outbound B2B lead generation process work?
Outbound lead generation combines:
- Target market development using 125M+ records
- Up to 10 call attempts per prospect
- Targeted email sequences + landing pages
- LinkedIn touches & social engagement
- Direct mail for high-visibility touchpoints (98% delivery rate)
This multi-channel strategy increases engagement and uncovers ready-to-talk buyers.
How do you ensure lead quality?
We validate every lead through a clear, efficient process to ensure only high-quality opportunities reach your sales team. We confirm the contact’s role, verify company fit, and collect key details like size, tech stack, vendors, and buying timelines. For inbound leads, we also review user intent to gauge readiness. Every lead then passes a final QA check for accuracy. This results in a steady flow of leads that match your ideal customer profile and are ready for productive sales conversations.
Do you nurture leads who aren’t ready to buy yet?
Yes! We use a structured nurture process to keep future buyers engaged until they’re ready to talk. Outbound prospects move through a quarterly cycle of follow-up calls and multi-touch emails, while inbound leads receive ongoing, funnel-focused content to support their buying journey. When helpful, we reinforce these touches with educational landing pages or retargeting. This steady, long-term approach turns “not now” prospects into qualified opportunities later on.
Do you integrate with my CRM and sales stack?
Yes. We integrate with Salesforce, HubSpot, Pipedrive, Zoho, Microsoft Dynamics, and more. You also receive 24/7 access to our Results Portal to track leads, performance, content, SEO metrics, invoices, and monthly meetings.
What’s the difference between inbound and outbound B2B lead generation?
Inbound attracts leads who are already searching for solutions through SEO, blogs, landing pages, and paid ads.
Outbound reaches prospects proactively with targeted calls, emails, and social outreach.
Most high-performing companies use both because inbound builds visibility while outbound accelerates pipeline growth.
Which industries benefit most from B2B lead generation services?
Lead generation is effective across industries with long sales cycles, complex buying committees, or niche buyer profiles. Abstrakt supports businesses in technology, financial services, manufacturing, logistics, construction, SaaS, industrial services, and more. Our inbound and outbound programs are tailored to fit your market and ideal customer profile.
Ready, Set, Grow!
