Built to Create Predictable, Sales-Ready Pipeline
If your sales team is chasing cold leads, relying on referrals, or waiting on marketing, it’s time for a better system.
We deliver fully outsourced B2B appointment setting services that consistently put qualified decision-makers on your calendar—guaranteed.
Comparing B2B Appointment Setting Providers? Start Here.
Not all B2B appointment setting services are built the same—the right partner should align with your sales strategy, target market, and growth goals. Before choosing an outsourced appointment setting provider, understand what drives real pipeline results.
Why Most B2B Appointment Setting Efforts Fall Short
- You’re Targeting the Wrong Accounts
Broad lists lead to wasted conversations. The wrong companies, the wrong titles, and meetings that never had a chance to convert.
- Your Sales Team Is Stuck Prospecting
Closers spend hours cold calling, following up, and chasing unresponsive leads, which is time pulled directly from revenue-generating conversations.
- Inconsistent Outreach = Inconsistent Pipeline
One strong month followed by silence. Turnover resets momentum. Inconsistent activity makes forecasting impossible and growth unstable.
- You Have No Visibility Into What’s Actually Working
Activity is reported, but outcomes are unclear. Conversations, appointments, and pipeline impact are buried (or missing entirely) leaving revenue performance a guessing game.
U.S. Based SDRs Backed by a 100% Appointment Guarantee
Most B2B appointment setting firms sell activity and hope it turns into results. Abstrakt guarantees outcomes.
We commit to a defined number of qualified sales meetings—and if we don’t meet that commitment by the end of your contract, we work for free until we do.
Our campaigns are executed by U.S.‑based SDRs supported by dedicated managers, quality control, and performance oversight. No offshore call centers. No anonymous reps. No short‑term campaigns.
Strategic Market Research & Targeted List Building
Using performance data from millions of outbound touchpoints and insights powered by Abstrakt Intelligence, we build a focused, high-intent target market designed to produce meaningful sales conversations.
We prioritize:
- Companies aligned with your ideal customer profile
- Decision-makers with real buying authority
- Industries and segments proven to convert
- Data accuracy and ongoing list cleansing
Omni-Channel Outreach That Breaks Through the Noise
Relying on a single channel doesn’t work. We deploy a coordinated omni-channel strategy designed to create multiple touchpoints across the platforms your buyers actually use, reinforcing your message and increasing engagement.
Our outreach includes:
- Strategic outbound calling
- Personalized email campaigns
- LinkedIn connection and messaging
- Targeted direct mail
Clients leveraging this multi-touch approach see up to 30% higher response ratios and 50% more conversions compared to single-channel efforts.
Decision-Maker Identification & Data Cleansing
Outdated contacts, wrong titles, and disconnected numbers waste time and stall pipeline, even when outreach volume is high.
We focus outreach on the people who actually influence buying decisions, adding 50–125 verified decision-makers to your pipeline each month.
Our team confirms roles, contact details, and direct lines through targeted verification and multi-channel outreach, ensuring your sales team speaks with B2B real buyers, not recycled lists.
Introduce Your Brand & Qualify Real Sales Opportunities
Programs typically add 25–60+ qualified opportunities to your pipeline each month through direct engagement with verified decision-makers.
Each contact is supported by a coordinated sequence of up to 10 outreach attempts, ensuring key stakeholders are reached and properly evaluated.
Live conversations uncover critical buying intelligence (company fit, decision authority, current vendors, contract timing, and readiness), so your team moves forward with context, not assumptions.
The objective is to secure a confirmed meeting or advance a vetted opportunity that’s aligned on company, contact, and timing.
Long-Term Nurturing That Protects Future Revenue
In B2B sales, timing matters.
Up to 46% of potential appointments are lost when follow-up stops after the first outreach. Many decision-makers aren’t ready immediately, but that doesn’t mean they’re not viable.
A structured nurture cadence keeps conversations active until timing aligns. Through consistent, value-driven touchpoints each quarter—including calls and personalized follow-up—your brand remains present, relevant, and positioned for the moment buying windows open.
Hear Real Conversations With Qualified B2B Decision-Makers
Construction
HVAC
Roofing
Outbound Pricing Packages
If you don’t see a package that meets your needs, contact us for a custom quote.
$5,250
- 4+ guaranteed appointments set monthly
- Recommended for teams with 1–2 sales reps
- Ideal for validating ICP, messaging, and market responsiveness
- Program includes:
- ~60 Key Decision Makers identified
- ~650 outbound dials made
- ~125 personalized letters sent
$7,250
- 8+ guaranteed appointments set monthly
- Recommended for teams with 2–4 sales reps
- Ideal for building a reliable pipeline with consistent appointment flow
- Program includes:
- ~90 Key Decision Makers identified
- ~975 outbound dials made
- ~185 personalized letters sent
$9,250
- 12+ guaranteed appointments set monthly
- Recommended for teams with 4+ sales reps
- Built to support aggressive pipeline and revenue growth
- Program includes:
- ~120 Key Decision Makers identified
- ~1,300 outbound dials made
- ~250 personalized letters sent
Full Visibility And Control Over Your Outbound Program
You should never wonder what’s happening with your campaign.
Our Partner Results Portal provides 24/7 visibility into:
- Outreach activity and engagement
- Live conversations and appointments
- Pipeline performance by stage
- Call recordings and feedback
- Campaign insights and reporting
Combined with monthly results meetings, you gain ongoing accountability, strategic optimization, and clarity into what’s driving revenue.
All the Experts. All the Tools. All for a Fraction of the Cost.
Building an internal sales development team is expensive. When you factor in salary, benefits, training, recruiting, and technology, a single SDR can cost over $99,500 per year—before you account for turnover or additional support roles.
With Abstrakt, you get a fully built outbound engine for a fraction of that cost: experienced BDRs, proven messaging, quality assurance, data support, and enterprise-grade technology ready to plug into your CRM with no hiring delays or ramp time.
This results in a more efficient appointment setting program that delivers qualified meetings to your sales team without the overhead of building in-house.
Guaranteed Meetings Set Across 100+ Industries
We tailor our B2B appointment setting services to industries with complex sales cycles, high-value deals, and hard-to-reach decision-makers.
Accounting
Architecture
Automotive
Cleaning
Construction
Engineering
Finance
Flooring
HVAC
Insurance
Landscaping
LED Lighting
IT Managed Services
Marketing Agencies
Logistics
Manufacturing
Outsourced HR
Painting
Paving
Roofing
Security Services
Software
Solar
Telecom
Proven Results From Companies Growing Through Outbound
Real companies. Real conversations. Real revenue impact.
Abstrakt Marketing Group provides sales outsourcing services to help a commercial roofing contractor boost their sales. They conduct email outreach, phone follow-up, and appointment setting.
– Bill Richards, Director of Operations, Andy’s Roofing
We’ve had the pleasure of working with Abstrakt for many years, and we can confidently say that we adore their top-notch service. They have helped grow our business and provided us with excellent leads and closed deals. I highly recommend their services,
– Elijah Hanson, Account Manager, TeamLogic IT
Abstrakt Marketing Group manages a commercial construction company’s website and provides inbound lead generation services. The team has also helped create and expand a website portfolio of the client’s work.
– Mitchel Wileczek, Business Development, Commercial Construction Company
Still Have Questions?
B2B Appointment Setting Services FAQ
What are B2B appointment setting services?
B2B appointment setting services help your company connect with qualified decision-makers who match your ideal customer profile. At Abstrakt, this includes target market research, multi-channel outreach (calls, email, LinkedIn, direct mail), lead qualification, and booking sales-ready meetings directly onto your calendar. Our team acts as your outsourced SDR engine, generating predictable pipeline for your sales team.
How do I know if my business needs appointment setting?
You likely need appointment setting if your sales team lacks the time, tools, or consistency to prospect daily. Businesses experiencing long sales cycles, unpredictable pipelines, or inadequate outbound activity benefit most. Appointment setting ensures your closers stay focused on selling—while we handle prospecting, qualifying, and booking meetings.
How much do B2B appointment setting services cost?
Costs vary by provider, but hiring internally can exceed $99,500 per year. Once you include salary, benefits, tech stack, training, data tools, and ramp time. Abstrakt provides a complete sales development team, enterprise-grade technology, and a proven process at a fraction of the cost.
How quickly can I expect results?
Most partners begin seeing qualified conversations within the first 30–60 days. Because our process includes campaign setup, messaging development, and list cleansing, results improve consistently as your target market is refined and nurtured over time.
How does your omnichannel appointment setting process work?
Our outreach strategy uses four coordinated channels to maximize engagement:
- Cold calling for high-volume conversations
- Email sequences tied to landing pages
- LinkedIn outreach for social validation
- Direct mail with a 98% delivery rate
This multi-touch system increases response rates, brand familiarity, and conversion likelihood.
How do you build and cleanse my target list?
We pull from 125M+ records using sources such as ZoomInfo, Hoovers, and real-time campaign data. Our team then validates every record using up to 10 outbound call attempts per prospect to confirm accuracy, identify the correct KDMs, and remove invalid data before outreach begins.
What qualifies as a “good” lead or appointment?
A qualified appointment includes:
- The correct KDM
- A verified company that matches your criteria
- At least three key sales data points (size, tech, vendors, contracts, etc.)
- Clear agreement to meet
Additionally, all appointments undergo QA review before being delivered.
Do you nurture prospects who aren’t ready to meet?
Yes. We run a quarterly nurture cycle where each KDM receives strategically timed calls and emails directing them to a personalized landing page. These consistent touches keep your brand top-of-mind and convert “not now” prospects into future meetings.
Do you integrate with my CRM?
Yes. We integrate with major CRMs such as Salesforce, HubSpot, Zoho, Pipedrive, and Microsoft Dynamics. You’ll also receive access to our Results Portal, enabling you to monitor leads, listen to calls, view reporting dashboards, and review performance 24/7.
Who is actually making the calls and doing the outreach?
Your outreach is handled by a fully staffed U.S.-based team, including dedicated BDRs, a partner success manager, quality control specialists, content support, and data analysts. This team structure is included at no extra cost and replaces what would otherwise require multiple internal hires.
Is outsourced appointment setting better than hiring in-house?
For many businesses, yes. Outsourced appointment setting eliminates the cost of hiring, training, managing, and equipping an internal SDR. You also gain immediate access to a proven process, trained BDR team, robust data sources, and enterprise-grade tech stack without paying the $99K+ per SDR needed to replicate this internally.
What industries benefit most from B2B appointment setting?
Appointment setting is effective across nearly all B2B sectors, especially those with long sales cycles or complex buying committees. Abstrakt supports companies in technology, manufacturing, professional services, logistics, construction, and over a dozen other industries nationwide. Our process is built to adapt to your unique buyer profile.
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