What Is Thought Leadership and Why Does It Matter?
Salesy content can only get your business so far, which is why thought leadership is an important part of your business growth strategy.
Email plays a significant role in everyday sales, marketing, and customer service functions. Whether it’s traditionally considered “marketing” or not, email marketing accelerates the way that companies approach their ongoing business functions, with the same goal of piquing the interest of potential and ongoing buyers; and, ideally, generating more revenue from these efforts.
While email marketing may be a strategy that many businesses use to further engage prospects and encourage them to invest in your product or service, there are many different types of email marketing campaigns you should be aware of, so you know how to effectively reach the right buyers at the right time.
Here is a list of different types of email marketing campaigns we cover:
A welcome email is a type of email sent to new subscribers or customers who have recently signed up or made a purchase. Its primary purpose is to greet and initiate a positive relationship with the recipient, providing them with a warm introduction to your brand, products, or services. Welcome emails are part of email marketing strategies and are commonly automated to be sent immediately or shortly after the sign-up or purchase event.
When it comes to writing and distributing welcome emails, here are some best practices to consider:
A cold outreach email is a type of email sent to a recipient who has no prior relationship or interaction with the sender. The purpose of a cold outreach email is to initiate contact, introduce the sender’s product, service, or opportunity, and potentially start a conversation or business relationship. It is commonly used in sales and marketing efforts to reach out to potential leads or prospects.
When it comes to writing and distributing cold outreach emails, here are some best practices to consider:
Abstrakt’s outsourced BDRs use the power of cold email marketing (along with cold calling) to help growing B2B companies secure more quality sales meetings. Explore how we do it here.
A lead nurturing email is a type of email sent to potential customers or leads who have shown interest in your products or services. Its purpose is to build and strengthen the relationship with the leads over time, guide them through the buyer’s journey, and ultimately convert them into paying customers. Lead nurturing emails focus on providing valuable and relevant content to educate, engage, and motivate leads to take the desired action.
When it comes to writing and distributing lead nurturing emails, here are some best practices to consider:
A sponsorship email is a type of email marketing where a company or individual reaches out to potential sponsors with a proposal or offer for a sponsorship opportunity. The email typically outlines the benefits, promotional opportunities, and value that the sponsor can gain by supporting an event, initiative, content, or organization.
When it comes to writing and distributing sponsorship emails, here are some best practices to consider:
A transactional email is an automated email that is triggered by a specific user action or transaction, providing information related to that action or transaction. Unlike promotional emails, which are primarily marketing-focused, transactional emails are primarily functional and provide essential information or updates to users.
When it comes to writing and distributing transactional emails, here are some best practices to consider:
A re-engagement email is a marketing email sent to inactive or disengaged subscribers with the goal of reigniting their interest and encouraging them to re-engage with your brand, products, or services. The purpose of re-engagement emails is to win back the attention and involvement of subscribers who have become less active or stopped engaging with your email communications.
When writing and distributing re-engagement emails, it’s important to follow these best practices:
For a complete look into how you can re-engage old sales leads via email, read our blog here for our proven, industry-leading insight.
A brand story email is a marketing email that tells the story of a brand, highlighting its history, values, mission, and unique qualities. It aims to create an emotional connection with the audience by sharing the brand’s narrative and inviting them to be part of the brand’s journey.
When writing and distributing brand story emails, consider the following best practices:
A review request email is a marketing email sent to customers or clients with the purpose of soliciting feedback, testimonials, or reviews about a product, service, or overall experience. The email typically asks recipients to share their opinions, rate their satisfaction, or write a review on a specific platform or website.
When writing and distributing review request emails, it’s important to follow these best practices:
Read our blog here to learn other ways you can get more company reviews.
With all the different types of email marketing campaigns out there, it’s essential that the right recipients get the right ones. If you don’t send the right email marketing campaign to a high-quality prospect, lead, or buyer, you risk turning them away from your business and negatively impacting your bottom line.
At Abstrakt Marketing Group, we take a cold outreach email marketing approach to help growing B2B businesses fill their sales pipelines with qualified leads who are likely to convert into closed business opportunities. When you’re ready to take the next step and maximize the way your company approaches lead generation, contact the sales reps at Abstrakt!