Abstrakt Marketing Group

A sustainable B2B lead generation is crucial for business growth. Check out our blog to learn how you can maximize your company’s lead generation efforts.

Best B2B Lead Generation Strategies for Generating More (And Better) Leads

September 1, 2023

Not seeing the results you want from your B2B lead generation efforts? Here are today’s best B2B lead generation strategies to follow.

What You Need to Know About Outsourced B2B Lead Generation Services

September 1, 2023

Outsourcing B2B lead generation services provides many benefits. Here’s all you need to know about B2B lead generation outsourcing.

Most Important B2B Lead Generation KPIs for Growth Teams to Follow

September 1, 2023

Not sure what to measure for ultimate lead gen success? Here’s a list of some one the most important B2B lead generation KPIs to follow.

MQL vs. SQL: Exploring the Differences

September 1, 2023

MQLs and SQLs play significant roles in the lead generation process. Discover the difference betweens MQLs and SQLs here.

Understanding the B2B Lead Generation Process From Beginning to End

September 1, 2023

Without a B2B lead generation process in place, you risk losing ROI. Learn about each step in the process here—from beginning to end.

Sales Funnel vs. Pipeline: What’s the Difference?

September 1, 2023

While used interchangeably, it’s important to understand the difference between a sales funnel and pipeline. Learn more here.

What Is Lead Segmentation and What Role Does It Play in B2B Lead Generation?

September 1, 2023

Lead segmentation is essential for knowing which leads will engage with which content. Learn about the role of lead segmentation in B2B lead gen here.