For more than seven years, a Chicagoland mechanical contractor has partnered with Abstrakt to build and sustain a high-performing HVAC lead generation program. Together, we’ve developed a predictable, scalable sales pipeline that has resulted in $3M+ in won business and long-term revenue growth.
So when the contractor acquired a new company and gained the ability to offer plumbing services, they didn’t have to start over—they expanded on a proven strategy and a trusted partnership.
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Turning Acquisition Into Opportunity
Expanding service lines is often one of the most efficient ways to scale a contracting business. In this case, the acquisition unlocked a brand-new vertical: plumbing. But entering a new market requires more than operational capacity. It demands messaging expertise, a refined go-to-market strategy, and a team that can pivot quickly without sacrificing momentum.
Abstrakt had already spent years developing a deep understanding of their business, target audience, and market landscape. With a long history of successful B2B HVAC lead generation campaigns, detailed pipeline notes, and proven messaging, we were uniquely positioned to support their plumbing lead generation launch.
One Team, Two Verticals
The strategy for plumbing is built on the solid HVAC foundation already in place. While the targeting remained similar, plumbing required distinct messaging and market knowledge to reach the right decision makers.
Here’s how we executed the pivot:
- Same SDR team: The team that knew their HVAC business inside and out seamlessly transitioned to plumbing outreach.
- New prospect lists: We identified and segmented plumbing-specific decision makers while leveraging their existing regional footprint.
- Inbound + Outbound integration: Their website keyword strategy was optimized 3–6 months in advance, so organic search visibility for plumbing terms was already growing by the time outbound launched.
By aligning SEO strategy with outbound outreach, we created a dual-channel engine designed to convert faster and scale smarter.
Higher Deal Sizes and Tangible Wins
The impact of this expansion was clear—larger deal sizes and steady pipeline growth without interrupting their HVAC program.
- $16,320 preventative plumbing maintenance contract secured within the first 3 months
- $700K+ in combined HVAC and plumbing deals closed shortly after launch
- $1.2M in proposals generated in the same window
- $3M+ in total won business over the lifetime of the partnership
Many of these opportunities were intertwined across HVAC and plumbing, showing the power of multi-vertical growth when paired with the right lead generation strategy.
Fast Collaboration, Smooth Transition
The contractor played an active role in the early weeks of the plumbing program, reviewing messaging and appointments quickly and providing real-time feedback. Because their SDR already had a strong working relationship with them, list refinement and message optimization happened efficiently during regularly scheduled meetings.
Internally, this was a win for SDR adaptability and marketing agility. The team pivoted seamlessly, layering plumbing lead generation on top of a successful HVAC program—without missing a beat.
A Playbook for Scalable Growth
Expanding into a new service line doesn’t have to slow your momentum. With the right partner, strategy, and team, it can accelerate it.
Whether you’re focused on HVAC lead generation, plumbing lead generation, or both, our proven process helps contractors grow predictably, capture new market share, and keep their pipelines full.
Ready to scale your contracting business? Let’s talk.
Madison Hendrix
Madison has worked in SEO and content writing at Abstrakt for over 5 years and has become a certified lead generation expert through her hours upon hours of research to identify the best possible strategies for companies to grow within our niche industry target audiences. An early adopter of AIO (A.I. Optimization) with many organic search accolades - she brings a unique level of expertise to Abstrakt providing helpful info to all of our core audiences.
