Convert Qualified Leads Into Sales Meetings
B2B Appointment Setting Services
Abstrakt delivers full-service B2B appointment setting powered by dedicated SDR teams, smart prospecting, and omni-channel outreach. We help you fill your pipeline with qualified sales meetings year-round.
The Sales Playbook You’ve Been Waiting For
This free guide walks you through the ins and outs of appointment setting lead generation, so you can scale smarter.
Why Appointment Setting Matters for Growing B2B Companies
A Modern Approach to Building a Predictable Pipeline
- Consistent Outbound Activity
Most sales teams don’t have the time or bandwidth to prospect every day. Appointment setting creates a steady cadence of activity—researching accounts, making calls, sending emails, and following up—so your closers stay focused on selling, not sourcing.
- Accurate Targeting & Better Data
Effective outbound starts with clean, verified data. We refine your target market using 125M+ records and real-time campaign insights, ensuring every outreach touchpoint is directed at the right companies and the right decision-makers.
- Stronger Engagement With Decision-Makers
With up to 10 contact attempts per prospect and multi-channel touchpoints, we connect with the people who actually influence buying decisions. This accelerates pipeline growth and dramatically improves your chances of starting qualified conversations.
- Long-Term Nurture That Converts “Not Now” Into “Yes”
Nearly half of your potential opportunities won’t be ready to meet right away. Our quarterly nurture cycle—calls, emails, and landing pages—keeps your brand top-of-mind until prospects re-enter their buying window, generating appointments long after initial outreach.
Market Research & List Building
Abstrakt’s proprietary Universal Database and Recommendation Engine combines 125M+ contact records and real-time campaign data to define your ideal target market with precision.
Instead of guessing who to contact, we analyze live performance trends—20M+ calls, 262M+ emails, and ongoing engagement metrics—to identify the companies and decision-makers most likely to convert. This ensures every outreach effort begins with accurate information and a quality prospect list.
With this foundation in place, we can predict the best contact times, understand email responsiveness, and prioritize segments that historically perform well. By the time outreach begins, your campaign is fueled by data that gives you a real competitive edge.
Launch Strategy With Email Marketing
We use targeted email outreach to introduce your brand, warm up your list, and engage prospects who may already be active in the market.
Our team deploys a structured three-part email series that educates, builds trust, and supports the calling and LinkedIn touches that follow. By coordinating email with the rest of our omni-channel strategy, we increase visibility, create consistent touchpoints, and set the foundation for higher-quality conversations throughout the campaign.
Identify Key Decision-Makers (KDMs) & Cleanse Contacts
50–125+ new verified KDMs added monthly to your pipeline.
Our team verifies contact details, job roles, and direct lines by making up to 10 strategic call attempts per prospect and leveraging multiple outreach channels for added accuracy.
This cleansing phase ensures your list is refreshed, validated, and focused only on the people who matter most. By removing bad data and confirming real KDMs, we strengthen the foundation of your campaign and set the next stage up for meaningful engagement.
Introduce & Qualify KDMs
25-60+ qualified sales leads added monthly to your pipeline.
Our team makes up to 10 coordinated outreach attempts to ensure each KDM is introduced to your brand and assessed as a qualified sales target.
During each interaction, we gather key sales intelligence: company size, footprint, employee count, current vendors, contract timing, and any factors that influence buying readiness.
The goal at this stage is simple: secure an appointment or develop a high-quality business lead. That means confirming the right contact, validating company fit, and capturing the core data points needed to move the opportunity forward.
Build Relationships & Nurture Leads
Without a long-term lead nurturing process you could be missing up to 46% of your potential appointments.
Many decision-makers won’t convert immediately, but they’ll engage later if your brand remains present and relevant. That’s where a structured nurture strategy becomes essential.
Our approach follows a quarterly cycle, giving each KDM multiple touchpoints—up to three calls and an email that directs them to a tailored landing page. These steady, value-driven interactions keep your company top-of-mind and position you to capture opportunities the moment prospects enter their buying window.
Listen to Real Sales Calls From Our BDRs
Construction
HVAC
Roofing
Not Sure Who to Hire? See the Top Appointment Setting Firms
If you’re evaluating appointment setting providers, don’t go in blind.
Choosing the right partner can have a major impact on your pipeline, close rates, and long-term sales growth. This expert-backed guide breaks down the capabilities, processes, and performance benchmarks that separate top-tier agencies from the rest.
Partner Results Portal
See all activity and results of your appointment setting campaign with 24/7 access to our real-time results portal.
Each client will have access to our comprehensive online results portal, ensuring full transparency and collaboration. Through this portal, clients can review all activity at any time, monitor their sales pipeline, manage leads, and score calls.
In addition to our monthly results meetings, where we thoroughly review performance and progress, clients can also approve content and access invoices directly from the portal. This setup fosters a team approach, providing total clarity into our activities and reinforcing our commitment to clients success.
Pricing Packages
If you don’t see a package that meets your needs, contact us for a custom quote.
$5,250
- Target Dials: 650
- Target KDMs Identified: 60
- Target Letters Sent: 125
- Real-Time Access to Results in Partner Results Portal
$7,250
- Target Dials:975
- Target KDMs Identified: 90
- Target Letters Sent: 185
- Real-Time Access to Results in Partner Results Portal
$9,250
- Target Dials: 1,300
- Target KDMs Identified: 120
- Target Letters Sent: 250
- Real-Time Access to Results in Partner Results Portal
All the Experts. All the Tools. All for a Fraction of the Cost.
Building an internal sales development team is expensive. By the time you cover salary, benefits, CRM and data tools, training, and recruiting, a single SDR can cost over $99,500 per year, and that still doesn’t include the additional support roles needed to run an effective outbound program.
With Abstrakt, you get all of that for a fraction of the cost: seasoned BDRs, industry-trained messaging experts, QA support, data analysts, and enterprise-grade technology—already built, tested, and ready to plug into your CRM. No hiring delays, no tech setup, no ramp time. Just an efficient appointment-setting engine delivering qualified meetings to your sales team.
Industry Specialization
Experience matters – 100+ B2B industries served
Accounting
Architecture
Automotive
Cleaning
Construction
Engineering
Finance
Flooring
HVAC
Insurance
Landscaping
LED Lighting
IT Managed Services
Marketing Agencies
Logistics
Manufacturing
Outsourced HR
Painting
Paving
Roofing
Security Services
Software
Solar
Telecom
See How Abstrakt Appointment Setting Drives ROI
Real stories and firsthand experiences from companies growing their pipelines with us.
Abstrakt Marketing Group provides sales outsourcing services to help a commercial roofing contractor boost their sales. They conduct email outreach, phone follow-up, and appointment setting.
– Bill Richards, Director of Operations, Andy’s Roofing
We’ve had the pleasure of working with Abstrakt for many years, and we can confidently say that we adore their top-notch service. They have helped grow our business and provided us with excellent leads and closed deals. I highly recommend their services,
– Elijah Hanson, Account Manager, TeamLogic IT
Abstrakt Marketing Group manages a commercial construction company’s website and provides inbound lead generation services. The team has also helped create and expand a website portfolio of the client’s work.
– Mitchel Wileczek, Business Development, Commercial Construction Company
Still Have Questions?
B2B Appointment Setting Services FAQ
What are B2B appointment setting services?
B2B appointment setting services help your company connect with qualified decision-makers who match your ideal customer profile. At Abstrakt, this includes target market research, multi-channel outreach (calls, email, LinkedIn, direct mail), lead qualification, and booking sales-ready meetings directly onto your calendar. Our team acts as your outsourced SDR engine, generating predictable pipeline for your sales team.
How do I know if my business needs appointment setting?
You likely need appointment setting if your sales team lacks the time, tools, or consistency to prospect daily. Businesses experiencing long sales cycles, unpredictable pipelines, or inadequate outbound activity benefit most. Appointment setting ensures your closers stay focused on selling—while we handle prospecting, qualifying, and booking meetings.
How much do B2B appointment setting services cost?
Costs vary by provider, but hiring internally can exceed $99,500 per year. Once you include salary, benefits, tech stack, training, data tools, and ramp time. Abstrakt provides a complete sales development team, enterprise-grade technology, and a proven process at a fraction of the cost.
How quickly can I expect results?
Most partners begin seeing qualified conversations within the first 30–60 days. Because our process includes campaign setup, messaging development, and list cleansing, results improve consistently as your target market is refined and nurtured over time.
How does your omnichannel appointment setting process work?
Our outreach strategy uses four coordinated channels to maximize engagement:
- Cold calling for high-volume conversations
- Email sequences tied to landing pages
- LinkedIn outreach for social validation
- Direct mail with a 98% delivery rate
This multi-touch system increases response rates, brand familiarity, and conversion likelihood.
How do you build and cleanse my target list?
We pull from 125M+ records using sources such as ZoomInfo, Hoovers, and real-time campaign data. Our team then validates every record using up to 10 outbound call attempts per prospect to confirm accuracy, identify the correct KDMs, and remove invalid data before outreach begins.
What qualifies as a “good” lead or appointment?
A qualified appointment includes:
- The correct KDM
- A verified company that matches your criteria
- At least three key sales data points (size, tech, vendors, contracts, etc.)
- Clear agreement to meet
Additionally, all appointments undergo QA review before being delivered.
Do you nurture prospects who aren’t ready to meet?
Yes. We run a quarterly nurture cycle where each KDM receives strategically timed calls and emails directing them to a personalized landing page. These consistent touches keep your brand top-of-mind and convert “not now” prospects into future meetings.
Do you integrate with my CRM?
Yes. We integrate with major CRMs such as Salesforce, HubSpot, Zoho, Pipedrive, and Microsoft Dynamics. You’ll also receive access to our Results Portal, enabling you to monitor leads, listen to calls, view reporting dashboards, and review performance 24/7.
Who is actually making the calls and doing the outreach?
Your outreach is handled by a fully staffed U.S.-based team, including dedicated BDRs, a partner success manager, quality control specialists, content support, and data analysts. This team structure is included at no extra cost and replaces what would otherwise require multiple internal hires.
Is outsourced appointment setting better than hiring in-house?
For many businesses, yes. Outsourced appointment setting eliminates the cost of hiring, training, managing, and equipping an internal SDR. You also gain immediate access to a proven process, trained BDR team, robust data sources, and enterprise-grade tech stack without paying the $99K+ per SDR needed to replicate this internally.
What industries benefit most from B2B appointment setting?
Appointment setting is effective across nearly all B2B sectors, especially those with long sales cycles or complex buying committees. Abstrakt supports companies in technology, manufacturing, professional services, logistics, construction, and over a dozen other industries nationwide. Our process is built to adapt to your unique buyer profile.
News, Tips & Strategies for Better Sales Meetings
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