Lead Generation For Commercial Roofing | Abstrakt Marketing Group | B2B Lead Generation Solutions

We partner with commercial roofing contractors and work on building their business. We offer lead generation programs for all types of roofing companies and contractors. Whether you are a commercial or residential roofer we have a marketing program that can help grow your business. Each and every contractor we bring on as a client is considered a “partner”, the reason we call you a “partner” is quite simple – we put a great deal of effort, time and resources in creating a custom lead generation website and marketing your new website to generate customers for you.

Through a combination of our inbound and outbound lead generation services, your commercial roofing business will become, and remain, the top resource for the customers in your market.

Featured Client Case Study

“We’re extremely surprised – we sent this mailer out of season and to an area that never gives us business.”

–DMD Commercial Roofing

The Client

With over 40 years of experience, DMD Commercial Roofing is a family owned and operated commercial roofing company. They pride themselves on a reliable finished product, consistent communication, and a continuously clean work site. In addition to their licensed and trained commercial roofing contractors, they work with Conklin System Products to ensure durable, long-lasting results.

The Challenge

DMD Commercial Roofing reached out to Abstrakt to design and distribute a direct mail piece for roofing services in New Jersey. Their previous mailer was a costly trifold piece and was sent to 10,000 businesses in their area. This brought them a few phone calls, but no solid leads. DMD wanted to give direct mail another try as they felt there was a potential opportunity for new business with this form of marketing.

The Solution

Abstrakt utilized their expert team of designers to create a more useful and effective mailer for DMD. Abstrakt suggested a 6″ x 9″ postcard that was front and back to use for the mail piece. After they received approval of the mailer design, Abstrakt utilized their mailer and list services to create a list of top prospects to receive the mailer. Abstrakt sent the mailer as high priority and stayed within DMD’s agreed budget.

The Results

DMD Commercial Roofing received eight phone calls in the first few days of the mailer going out. One of the leads resulted in a project totaling $20,000 in revenue. The owner at DMD was immediately swamped with work from the mailer and his profits keep growing. Not only did he have great success with the mailer, but local roofing partners then reached out to DMD and asked how they, too, can do a similar mailer in their areas.

From the mailer Abstrakt designed and distributed for DMD earlier this year, the company has seen huge success. This mailer was the best performing mailer not only in their area, but for their distributor, Conklin, of the year. DMD was quoted saying, “we’re extremely surprised – we sent this mailer out of season and to an area that never gives us business.” Now, DMD is working on a second mailer with Abstrakt and has referred two other companies to use Abstrakt’s direct mail services.

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