Lead Generation for Roofing Companies

Roofing Expertise 

We work with commercial roofing companies across the countries, in all types of markets. We understand the disadvantages that certain climates have, along with how those can be advantages for your company! With our experience, professionalism and tenacity, we’ll get you qualified leads to increase revenue and grow your company.

We partner with commercial roofing contractors and work on building their business. We offer lead generation programs for all types of roofing companies and contractors. Whether you are a commercial or residential roofer, we have a marketing program that can help grow your business.

Each and every contractor we bring on as a client is considered a “partner”, the reason we call you a “partner” is quite simple – we put a great deal of effort, time and resources in creating a custom lead generation strategy for your business. We know that your business has distinct qualities that stand out in your market, and we’ll work to highlight those. Our goal is to grow your business and ultimately increase your bottom line.

We’re committed to our partners, which is why we practice exclusivity for each program we offer in each market across the country. This means Abstrakt only partners with one commercial roofing partner in a given area. Through a combination of our inbound and outbound lead generation services, your roofing business will become and remain, the top resource for the customers in your market.

There’s no big secret or magic trick, just a proven and effective process.

Offering value is important for any business relationship. We understand that, which is why we only use the processes and strategies that we have first tried out on our business for our customers. If it grows our business, we want it to grow yours as well. 

Of course, Abstrakt is not a roofing company. But like any business, your roofing business will benefit from our process and comprehensive lead generation strategies. We’re experienced in marketing for the roofing industry, using a multitude of tactics ranging from appointment setting to social media to web development.


The Client

With over 40 years of experience, the client was a family owned and operated commercial roofing company. They pride themselves on a reliable finished product, consistent communication, and a continuously clean work site. In addition to their licensed and trained commercial roofing contractors, they work with Conklin System Products to ensure durable, long-lasting results.

The Challenge

The client reached out to Abstrakt to design and distribute a direct mail piece for roofing services in New Jersey. Their previous mailer was a costly trifold piece and was sent to 10,000 businesses in their area. This brought them a few phone calls, but no solid leads. The client wanted to give direct mail another try as they felt there was a potential opportunity for new business with this form of marketing.

The Solution

Abstrakt utilized their expert team of designers to create a more useful and effective mailer for the client. Abstrakt suggested a 6″ x 9″ postcard that was front and back to use for the mail piece. After they received approval of the mailer design, Abstrakt utilized their mailer and list services to create a list of top prospects to receive the mailer. Abstrakt sent the mailer as high priority and stayed within the client’s agreed budget.

The Results

The client received eight phone calls in the first few days of the mailer going out. One of the leads resulted in a project totaling $20,000 in revenue. The owner at the company was immediately swamped with work from the mailer and his profits keep growing. Not only did he have great success with the mailer, but local roofing partners then reached out to the client and asked how they, too, can do a similar mailer in their areas.

From the mailer Abstrakt designed and distributed for the client earlier this year, the company has seen huge success. This mailer was the best performing mailer not only in their area, but for their distributor, Conklin, of the year. The client was quoted saying, “we’re extremely surprised – we sent this mailer out of season and to an area that never gives us business.” Now, the client is working on a second mailer with Abstrakt and has referred two other companies to use Abstrakt’s direct mail services.