Outsourced HR Lead Generation Services

Abstrakt’s outsourced HR lead generation services connect your sales team with business leaders actively seeking HR solutions. Whether you specialize in HR outsourcing, PEO services, payroll, benefits administration, or compliance consulting, we fill your pipeline with qualified opportunities—so you can focus on growing client relationships and closing deals.

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We Solve the Sales Challenges Holding HR Providers Back

You can’t get meetings with the right buyers.

HR consulting firms struggle to consistently land meetings with COOs, CFOs, and business owners who actually influence HR decisions.

We connect you with qualified decision-makers who are actively exploring ways to outsource HR, helping you avoid gatekeepers and get straight to the people who sign the contracts.

You don’t stand out online.

Most HR consultancies either have a basic website, outdated messaging, or lack visibility in search, making it hard to compete digitally.

We elevate your online presence with conversion-driven websites, SEO, and PPC strategies that get you found by HR decision-makers searching for support.

You don’t have the internal team to scale up.

Many HR firms are overloaded supporting clients and don’t have the time or team to focus on outbound efforts or expanding service capacity. Recruiting for your own business can feel impossible.

Our talent acquisition team helps you find and hire the right recruiters, coordinators, and consultants to scale confidently.

You’re talking HR, but not to the right audience.

Generic messaging gets lost in a sea of agencies saying the same thing, especially when your content tries to speak to everyone.

Our creative experts refine your brand messaging, visuals, and content to resonate with the decision-makers who matter most—whether founders, revenue leaders, or niche industry buyers—so your marketing cuts through the noise.

You don’t have a scalable pipeline process.

Without a centralized CRM or defined lead nurturing process, follow-ups slip through the cracks, and new opportunities stall. Many HR consultancies rely on referrals alone.

Abstrakt’s Salesforce managed services and RevOps support give you a system to consistently track, nurture, and close leads, so growth becomes proactive instead of reactive.

From First Contact to Signed Contract: HR Lead Gen Success Stories

See how we’ve helped outsourced HR firms grow faster, land high-value clients, and build consistent pipelines through our targeted lead generation approach.

Read Client Case Studies

The Abstrakt Advantage for Outsourced HR Firms

Attracting the right HR clients requires more than generic outreach—it takes a partner who understands complex B2B sales cycles and the HR industry. Here’s why HR providers trust Abstrakt:

Our People

Our experienced Business Development Representatives (BDRs) know how to engage HR decision-makers. We specialize in connecting with CEOs, CFOs, business owners, and HR leaders to discuss their specific workforce challenges and position your solutions effectively.

Our Experience

With decades of outsourced HR lead generation experience, we understand how companies select outsourced partners and how to position your services to win their business.

Our Exclusivity

We only work with one outsourced HR provider per market segment or territory. No shared leads, no competing clients—just dedicated focus on growing your client base.

Our Guarantee

We’re fully accountable for results. If we don’t meet your qualified lead or benchmarks, we’ll work for free until we do. There are no hidden clauses—just results-driven partnerships.

Our All-in-One Solution

Beyond lead generation, we offer website development, digital marketing, SEO, content creation, and recruiting services, giving you everything you need to build a stronger brand and grow your HR business.

Our Playbook for HR Lead Generation Growth

We’ve perfected a lead generation process designed specifically for outsourced HR service providers. From first outreach to booked meetings, we connect you with companies that need your HR expertise.

Here’s how we do it:

Targeted Prospecting: We identify and qualify decision-makers at companies that fit your ideal client profile, based on employee count, industry, location, and workforce complexity.
Omnichannel Outreach: We use phone, email, LinkedIn, and strategic follow-up to reach key decision-makers and position your firm as the ideal HR partner.
Lead Nurturing & Appointment Setting: Our team handles follow-up and nurturing until prospects are ready to meet, at which point we book the call directly on your calendar.

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Marketing That Positions Your HR Firm as the Go-To Choice

We craft high-impact email campaigns, website content, and digital ads that position your HR firm as a trusted, credible partner, driving inbound interest and generating qualified leads.

Websites

Video

Social Media

Direct Mail

Marketing Collateral

Branding

Insights & Tips on Outsourced HR Lead Generation

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Company Culture & Careers

December 9, 2020

Employee Spotlight With Natalie Archer: SDR to AE in 1 Year

Visit the Grow Zone

Still Have Questions?

Outsourced HR Lead Generation FAQs

How do your outsourced HR lead generation services work?

We identify and engage decision-makers at companies seeking HR outsourcing, payroll, benefits, or compliance solutions. Through outbound calls, email, and LinkedIn outreach, we qualify leads and schedule sales-ready meetings directly for your team.

What types of HR services do you generate leads for?

We generate leads for HR outsourcing, PEO services, payroll administration, employee benefits, HR consulting, compliance solutions, and workforce management. Every campaign is fully tailored to your service offerings and target market.

How do you qualify leads before passing them to us?

We verify key criteria, including company size, employee count, current HR infrastructure, decision-maker authority, budget, and need for specific HR solutions—ensuring you only meet with serious prospects.

How quickly can we expect to see results?

Most clients begin seeing qualified leads and booked meetings within 30 to 60 days of program launch. We focus on delivering fast results while building a long-term, sustainable lead pipeline.

Do you offer exclusivity for HR lead generation services?

Yes. We offer market exclusivity, meaning we work with only one HR provider per defined market or segment, ensuring complete focus on growing your business.

What makes Abstrakt different from other lead generation providers?

We combine B2B lead generation expertise with deep HR industry knowledge, providing market exclusivity, fully managed outreach, and a results guarantee—if we don’t hit your agreed benchmarks, we work for free until we do.

Do you offer services beyond lead generation?

Yes. We also offer website development, SEO, digital marketing, branding, and recruiting services—giving you everything you need to grow your HR business.

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