What Is Thought Leadership and Why Does It Matter?
Salesy content can only get your business so far, which is why thought leadership is an important part of your business growth strategy.
Using an entity-based SEO strategy involves optimizing your website and content around entities rather than solely focusing on keywords.
Check out our comprehensive guide to help you implement an entity-based SEO strategy effectively.
In general, an entity encompasses not only physical objects but also abstract ideas, legal constructs, and even fictional characters. In philosophical terms, an entity is anything that exists as itself, whether it be concrete or abstract, tangible or intangible.
Entity-based SEO, also known as entity optimization or entity-centric SEO, is an approach to search engine optimization (SEO) that focuses on optimizing web content around entities rather than keywords alone. In the context of SEO, an entity refers to a specific person, place, thing, or concept that is uniquely identifiable and has its own distinct characteristics.
Entities refer to specific topics, people, places, and things that are commonly searched for on the Google search engine. Google entities play a crucial role in SEO and content creation strategies.
Here are some examples of popular entities:
People
Brands and Companies
These are just a few examples of popular Google entities that users frequently search for on the Google search engine. Understanding and optimizing content around these entities can help improve its visibility and relevance in Google search results.
Following an entity-based SEO strategy is important for several reasons:
If you want to optimize content for search engines, check out our blog here.
While traditional SEO focuses on optimizing content for specific keywords and user intent, modern SEO, particularly entity-focused SEO, takes a more holistic approach by considering the relationships between entities and their broader context. By embracing entity-based understanding, modern SEO aims to provide more relevant and meaningful search results, ultimately improving the user experience and driving organic traffic to websites. One of the biggest key benefits of modern SEO is it allows you to focus more on the content as a whole rather than the keywords, which can help make the content more unique and readable.
Keywords and entities are both important concepts in the realm of SEO, but they serve different purposes and represent distinct aspects of content optimization:
At Abstrakt Marketing, our team ensures that every aspect of your website is optimized for SEO, including factors like page speed, backlinks, and mobile-friendliness.
E-E-A-T stands for Expertise, Experience, Authoritativeness, and Trustworthiness, and it plays a crucial role in entity-based SEO strategies. Here’s how E-E-A-T factors into an entity SEO strategy:
1. Expertise
2. Experience
3. Authoritativeness
4. Trustworthiness
In an entity SEO strategy, E-E-A-T serves as a guiding principle for creating high-quality, authoritative content that satisfies user intent and builds trust with both users and search engines. By focusing on expertise, authoritativeness, and trustworthiness, content creators can improve the visibility and relevance of their content in search results and establish themselves as authoritative sources within their respective industries or niches.
Finding SEO entities involves identifying the specific people, places, things, or concepts that are relevant to your content and target audience. Here are some effective ways to find SEO entities:
Before diving into SEO entities, start by brainstorming and creating a mindmap. Identify the specific product, service, or solution you want to promote. Then, think about related topics, questions, and keywords that users might search for when looking for information about it. Consider what’s important for the user to know, what problems your product solves, and what makes it unique.
Analyze the websites and content of your competitors to identify the entities they are targeting and the topics they are covering. Pay attention to the keywords, topics, and entities mentioned frequently in their content, as well as any entities they reference or link to.
Stay updated on industry news, trends, and developments to identify relevant entities and topics that are currently trending or gaining popularity. Follow industry influencers, thought leaders, and authoritative sources to discover new entities and emerging trends in your niche.
This is where you can determine which entities from your mindmap/brainstorm are the top priorities for your site/strategy. Monitor social media platforms, forums, and online communities related to your industry or niche to identify popular entities, discussions, and trends. Pay attention to hashtags, mentions, and discussions surrounding specific entities or topics to gauge their relevance and popularity.
Analyze your existing content and website analytics to identify entities that are already performing well or generating engagement with your audience. Look for patterns in the entities mentioned or referenced in your top-performing content to identify themes and topics that resonate with your audience.
Start by conducting keyword research to identify the primary terms and phrases that users are searching for in your niche. Look for keywords that represent entities, such as specific products, services, industry leaders, locations, or topics related to your content.
Use semantic SEO tools and resources to identify related entities and topics that are semantically related to your primary keywords. Tools like SEMrush, Moz, and Google’s own Keyword Planner can provide insights into related keywords, entities, and topics that can help inform your content strategy.
Review structured data markup schemas, such as Schema.org, to identify entities and attributes that can be marked up on your website.Structured data markup helps search engines understand the entities mentioned in your content and can improve visibility in search results.
By leveraging these strategies, you can effectively identify relevant SEO entities that are important for optimizing your content and improving its visibility in search results.
Shifting your SEO strategy to focus on entity-based optimization involves a comprehensive approach that goes beyond traditional keyword-centric tactics.
Here’s how you can adapt your strategy to embrace entity-based SEO:
Ensure your business is listed on relevant online directories, review sites, and local listings platforms. This helps establish your business entity across the web and provides search engines with consistent information about your business name, address, phone number (NAP), and other important details. Optimize your business listings with accurate and up-to-date information, including keywords, categories, descriptions, and images. This helps improve your visibility in local search results and reinforces your business entity’s authority and relevance.
Focus on building and strengthening your brand identity across all online channels. This includes your website, social media profiles, content marketing efforts, and online interactions with customers. Create high-quality, authoritative content that showcases your expertise, authority, and trustworthiness (E-A-T). This can include blog posts, articles, case studies, whitepapers, videos, and other forms of content that demonstrate your knowledge and value to your target audience. Engage with your audience on social media platforms, forums, and online communities. Respond to comments, address customer concerns, and participate in relevant conversations to build trust and credibility with your audience.
Explore interface management tools and platforms that can help you manage and optimize your online presence across various channels and platforms. Use tools like Google My Business, Bing Places for Business, and other local SEO platforms to manage your business listings, monitor reviews, and track local search performance. Consider investing in reputation management tools that can help you monitor and respond to customer reviews, address negative feedback, and proactively manage your online reputation.
By implementing these strategies, you can shift your SEO approach to focus on entity-based optimization and improve your online visibility, authority, and relevance in search results. Remember to prioritize providing valuable and relevant content to your audience while ensuring consistency and accuracy across all online channels.
Using entity-based SEO can indeed be a powerful strategy for generating more leads for your business.
Our team of SEO specialists at Abstrakt Marketing Group is skilled at leveraging entity-based SEO to generate more leads for your business. By focusing on entities, optimizing your content, and implementing best practices in SEO, we can help drive targeted traffic to your website and convert visitors into qualified leads for your business. Contact us today to learn more about how we can help take your business to the next level.