Persistence Pays Off: Roofing Partner Closes Six-Figure Project
Outbound BDR
Commercial Roofing
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From implementation to long-term support, our partners share what it’s like to work with us. Get their take.
About Our Partner
Our client is a Virginia-based commercial roofing company committed to providing high-quality roof repairs, replacements, and preventative maintenance programs. With steady growth already underway, they partnered with Abstrakt in August 2019 to expand their reach, generate high-quality leads, and secure more large-scale commercial projects.
Client’s Challenges
Like many roofing contractors, the client had relied on consistent but limited business growth and wanted to accelerate opportunities. Their goals were clear:
Target the right audiences such as property management firms, school districts, and multi-building companies.
Focus on a local market, specifically three exclusive counties in Virginia.
Build a sustainable sales pipeline with qualified leads ready for inspections, proposals, and long-term contracts.
The challenge was breaking through with new, qualified decision-makers in their region and building relationships that could translate into big-ticket projects.
Our Solution
Abstrakt implemented an outbound appointment setting program designed to deliver quality over quantity. Our team:
Identified and cleansed qualified leads to confirm key decision-makers (KDMs).
Built a list of local companies in their exact target market.
Deployed consistent cold calling paired with email drip campaigns to nurture interest.
Focused on long-term relationship building, ensuring the roofing company stayed top-of-mind when needs arose.
Within just one month of going live in September 2019, the program delivered a $120,000 closed deal—proof that the strategy was working. Encouraged by early wins, the client expanded with two additional outbound programs in November 2020, giving them broader market coverage and more time dedicated by Abstrakt’s sales team.
The Excellent Results
Persistence and nurturing paid off with game-changing results:
$320,000 full roof replacement closed in May 2021, from an appointment originally set in April 2020.
$120,000 deal closed in the very first month of the program.
165 appointments set, 40 proposals delivered, and 16 closed deals since launch.
Most wins averaged $75,000+ in project value or $7,000 in recurring monthly maintenance.
As our partner’s success shows, B2B appointment setting is about consistency, relationship building, and timing. With Abstrakt’s support, the roofing company has secured long-term growth and continues to dominate their local market.
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