Building a Realtor Recruitment Pipeline That Withstands Any Market
Outbound BDR
Realtor Recruiting
Real Clients. Real Feedback
From implementation to long-term support, our partners share what it’s like to work with us. Get their take.
About Our Partner
Our client is a real estate company that understands the importance of recruiting top agents to fuel long-term growth. With a fast-moving market and the added challenge of COVID-19, they needed a way to consistently bring on new Realtors without taking time away from running their business. Since August 2018, they have partnered with Abstrakt Marketing Group to support their recruitment efforts, relying on our B2B appointment setting program to build and maintain a strong talent pipeline.
Client’s Challenges
Recruiting Realtors is no small task, especially during a pandemic. Business owners already juggle countless responsibilities, and recruiting often gets pushed to the bottom of the list. Even when recruitment is prioritized, attracting experienced agents from competing firms is notoriously difficult—those who are already successful are rarely looking for a new opportunity.
COVID-19 added new complications. Real estate firms had to adapt to an unpredictable market, all while keeping growth and agent recruitment on track. Our client needed a partner who could handle ongoing recruiting efforts, engage both new and experienced agents, and provide market insights that would help them adjust strategies in real time.
Our Solution
Abstrakt provided a dedicated account manager and sales development representative (SDR) to handle Realtor recruitment. Instead of focusing only on scheduling interviews, our team also acted as market analysts, collecting insights about local competitors, market trends, and agent satisfaction. This allowed our client to not only recruit talent but also refine their overall business strategy.
By consistently prospecting, calling, and nurturing agents, we built a sustainable pipeline over several years. During COVID-19, while many firms were struggling to add agents, our client was positioned to thrive. Because we had invested in ongoing outreach for three years, we were able to attract both seasoned Realtors and new talent at a time when the market was uncertain.
The Excellent Results
Through our partnership, the real estate company achieved measurable growth and resilience:
14 experienced agents recruited since 2018, many producing between $2M and $20M annually.
2 experienced agents added during COVID-19, despite market uncertainty.
78 new agents recruited during the pandemic, including many right out of school.
Built a sustainable pipeline that insulated them from downturns and positioned them for long-term success.
Fill your calendar with quality prospects.
Are You Ready to Grow?