$1.8M in Proposals in Just 60 Days: A Solar Success Story
Outbound BDR
Solar
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About Our Partner
Our partner is a Midwest-based solar company generating around $1M in yearly revenue before joining Abstrakt. They had ambitious goals to grow their revenue by 50% in 2021 and needed a proven sales development strategy to generate high-value opportunities. In March 2021, they partnered with Abstrakt Marketing Group to launch a tailored B2B appointment setting program.
Client’s Challenges
The solar industry is booming, but it’s also fiercely competitive. Without a structured sales strategy, our client struggled to:
Secure meetings with key decision-makers.
Generate consistent, qualified leads.
Compete against dozens of other solar providers in their market.
They wanted to target mid-sized businesses, school districts, and churches with specific building and employee thresholds. The challenge was identifying the right prospects, reaching decision-makers, and converting conversations into proposals that could fuel long-term growth.
Our Solution
Abstrakt launched an Outbound BDR program on March 1, 2021. The approach included:
Strategic prospecting: Identifying and cleansing leads across seven targeted counties.
Lead qualification: Confirming company size, facility square footage, and key decision-maker details.
Outbound engagement: SDRs conducted cold calls and email campaigns, quickly connecting with the right contacts.
Appointment setting: Within the first week of calling, two appointments were booked—well ahead of industry averages.
By combining rigorous lead qualification with persuasive conversations, Abstrakt positioned the solar client to meet high-value prospects quickly and move them toward proposals.
The Excellent Results
In less than two months of activity, the client saw outstanding results:
4 proposals presented totaling over $1.8M in potential revenue.
Exceeded pipeline expectations: With two proposals highly likely to close soon, the client was already on pace to surpass their yearly sales goals.
Accelerated results: Proposals were secured in under 60 days—faster than the average solar lead cycle of 57 days and 9+ calls per appointment.
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