Case Study

Delivering SEO Results for a Managed Service Provider

Solution

Inbound SDR

Industry

IT / MSP

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About Our Partner

M7 Services is a specialized IT solutions provider for the hospitality industry, serving hotels, resorts, and multifamily properties nationwide. Their services include managed IT support, cybersecurity, networking, and guest internet solutions. M7 Services stands out by delivering scalable, customized technology solutions that improve operational efficiency and guest satisfaction. Their client-first approach and expertise in hospitality IT make them a trusted partner for organizations looking to enhance their technology infrastructure and streamline property operations.

Client’s Challenges

Before partnering with Abstrakt, M7 Services struggled with low online visibility and inconsistent lead generation. Only 67 keywords ranked on search engines, and their website lacked the engagement needed to convert visitors into leads. This resulted in low organic traffic and missed revenue opportunities, forcing M7 to rely heavily on outbound efforts. Their digital presence was not effectively driving qualified inbound opportunities, limiting their ability to attract new prospects and grow their customer base in a competitive market.

Our Solution

Abstrakt implemented an Inbound SDR strategy focused on boosting M7’s online visibility and generating inbound leads. This included building a 30-page SEO-optimized website, performing comprehensive keyword research, and publishing over 4,000 words of SEO-driven content monthly. Local SEO tactics, including Google My Business management and citation optimization, enhanced M7’s regional visibility. Abstrakt’s approach also involved continuous performance monitoring and monthly reporting to refine strategies and ensure sustained website engagement, improved search rankings, and stronger lead generation.

The Excellent Results

In just 7 months, M7 Services achieved a 305% increase in keyword rankings, growing from 67 to 272 keywords. Organic search sessions rose by 219%, and direct traffic increased by 290%. Engaged sessions from direct traffic soared by 574%, while total event interactions jumped 215.7%. Beyond metrics, M7 began receiving qualified inbound leads. These high-value opportunities directly resulted from the improved visibility and SEO strategy powered by Abstrakt.