167 Appointments, $700K in Opportunities: Schena Roofing’s Growth Story
Outbound BDR
Commercial Roofing
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About Our Partner
Schena Roofing is a family-owned commercial roofing company that has proudly served Michigan, Ohio, and Indiana since 1969. Known for their flexibility and reliability, Schena can handle projects of all sizes and respond quickly to emergencies. With expertise in industrial and custom sheet metal roofing, they’ve built a strong reputation for quality and service in the commercial roofing space.
Client’s Challenges
Schena Roofing wanted to expand its customer base but faced challenges in doing so. The roofing industry is highly seasonal, and the company needed a way to keep sales opportunities consistent year-round. Finding qualified salespeople to drive growth had also become increasingly difficult in a competitive labor market. Schena needed a partner that could not only generate quality leads but also adapt to the ebb and flow of seasonal demand.
Our Solution
Schena Roofing partnered with Abstrakt—the first commercial roofing partner of its kind. Abstrakt launched a tailored outbound program, focusing on large roof replacement projects during Schena’s busiest seasons and shifting to preventative maintenance and smaller projects during slower periods. As the partnership matured, Abstrakt introduced a nurture agreement to ensure long-term pipeline development, keeping Schena’s sales team engaged with high-value opportunities.
The Excellent Results
The strategic partnership produced impressive outcomes: nearly $200,000 in closed business in just one year, with an additional $500,000 in proposals. Since the partnership began, Abstrakt has scheduled 167 qualified appointments for Schena Roofing. The results have been so impactful that both owner Anthony Schena and his sales manager referred other partners to Abstrakt, who continue to see success with the program.
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