Best Sales Outsourcing Companies for B2B Pipeline Growth

Sales outsourcing is no longer a luxury reserved for large enterprises, especially in the B2B space. In today’s competitive business climate, leveraging external experts to tackle your sales activities can drive efficiency, cost savings, and even boost revenue. As organizations relentlessly seek ways to scale operations and optimize cost structures, outsourcing sales activities has emerged as a critical engine for growth. 

Understanding Sales Outsourcing

Sales outsourcing involves transferring specific sales activities, lead generation, or even entire sales processes to an external agency. The decision to outsource is generally driven by the need to focus on strategic priorities, reduce overhead, and harness cutting-edge sales strategies.

Companies leverage external scripts, methodologies, and specialist expertise in sales to boost conversion rates. It helps balance in-house efforts with expert execution designed to close deals faster.

The Basics of Sales Outsourcing

At its core, sales outsourcing centers on collaboration between your organization and specialized external partners. These partners can range from lead generation experts to full-cycle sales teams. The goal is to produce quality leads, nurture prospects, and secure meetings that drive revenue.

Traditional methods of list building and outreach are being replaced by highly sophisticated processes supported by data analytics and artificial intelligence (AI). The process is validated by sound metrics and refined over time to ensure sustainable growth.

Key Reasons to Consider Sales Outsourcing

There are several compelling reasons businesses choose to outsource their sales functions. One of the leading benefits is cost optimization. Studies have indicated that companies can save between 15% and 30% on various expenses by outsourcing sales activities.

Another significant motivation is the ability to access global talent quickly. With an estimated global outsourcing market poised to reach $5.6 trillion by 2027, companies are recognizing the potential of partnering with experts who offer advanced tools and skills.

Market Trends and Recent Developments in Outsourced B2B Sales

The landscape of outsourcing is continuously evolving with technological advances and strategic partnerships. A recent strategic partnership between Genpact and Google Cloud in March 2025 set a benchmark for AI-driven sales orchestration solutions. This collaboration is designed to harness AI for better lead qualification and rapid sales process optimization.

Continual refinement and transformation in outsourcing strategies have resulted in processes that support cost efficiency and competitive market positioning.

Rising Role of Artificial Intelligence in Sales

Artificial Intelligence is no longer an add-on; it’s a core component in modern sales outsourcing, enhancing lead generation, qualification, and conversions. Integration of AI-powered tools into sales processes has helped companies automate repetitive tasks while providing rich insights derived from customer behavior data.

With vendors increasingly investing in AI and Machine Learning technologies (highlighted in the U.S. Outsourced Sales Services Market Report 2033), outsource sales strategies have become more efficient and data-driven.

Impact of Outsourcing on Cost and Efficiency

Outsourcing sales has proven to be a formidable strategy for lowering operational costs while raising output quality. Efficiency is further enhanced through access to immediately deployable expertise, advanced CRM systems, and a structured approach to managing leads. In fact, companies frequently report faster ramp-up times and more consistent meeting scheduling by using professional sales partners.

Top 5 Sales Outsourcing Companies for B2B

Not all sales outsourcing companies are built the same. Some focus on high-volume lead generation, while others specialize in long-term pipeline growth or highly personalized outreach. Below are five of the top sales outsourcing companies, along with what each does best.

Company	Primary Focus	Best For	Key Strengths
Abstrakt	Full-service SDR & sales outsourcing	Predictable, scalable B2B pipeline growth	End-to-end outbound ownership, multi-channel execution, deep SDR expertise
Sapper Consulting	Personalized, multi-touch outbound	High-value consultative sales	Quality-focused sequences, strategic alignment, human-driven outreach
CIENCE	Data-heavy, process-driven SDR & lead gen	Engaging large accounts with precision	Strong data capabilities and scalable multi-channel prospecting
EBQ	Outsourced SDR + inside sales support	Teams needing pipeline and deal execution	Customizable SDR and sales team services with tailored cadences
MarketStar	Full B2B sales outsourcing	Global enterprises & complex sales ops	Broad sales execution, channel support, and Sales as a Service® model

1. Abstrakt — Best for Long-Term, Predictable Pipeline Growth

Abstrakt delivers fully managed SDR and sales outsourcing services that act as an extension of your internal team. Their programs cover everything from ideal customer profiling and list building to omni-channel outreach (email, phone, LinkedIn), lead qualification, and booked meetings directly on your pipeline. Unlike short-term campaigns, Abstrakt emphasizes consistent outbound motion and strategic alignment with clients’ sales goals.

Best For

• Companies seeking predictable, scalable lead generation without building an in-house SDR team
• Organizations with complex or long sales cycles
• Teams entering new markets while keeping internal resources focused on closing
  

Abstrakt’s focus on long-term partnership and repeatable outbound execution helps modern B2B teams maintain consistent growth without the overhead of hiring and managing SDRs internally.

2. Sapper Consulting — Best for Personalized, Multi-Touch Outreach

Sapper Consulting’s “Bionic SDR” model blends skilled SDR personnel with structured, personalized outreach across email, phone, LinkedIn, and direct mail. Their approach is built around quality engagements rather than just volume, making them especially effective for companies selling higher-value or complex B2B solutions.

Best For

• B2B companies focused on high-value, consultative sales
• Teams that prioritize quality conversations over pure activity metrics
• Organizations with targeted ICPs requiring tailored outreach
  

Sapper’s model supports nuanced engagement strategies that resonate with decision makers at mid-market and enterprise accounts—where outreach quality can drive higher close rates.

3. CIENCE — Best for Data-Driven, Process-Led SDR & Lead Generation

CIENCE operates at the intersection of data operations and SDR services, providing multi-channel prospecting (email, phone, social) underpinned by deep data intelligence and process rigor. With a team often used by clients across technology, SaaS, and healthcare sectors — and serving global brands — CIENCE focuses on scalable, quality-driven outbound programs. 

Best For

• Companies that want data-oriented SDR execution tied to measurable analytics
• Organizations targeting large accounts or diverse geographies
• Teams that value rigorous process and quality list development

4. EBQ — Best for SDR + Inside Sales Support and Customized Playbooks

EBQ offers outsourced sales development with an emphasis on flexible engagement and tailored SDR + inside sales services. Their teams can manage outbound prospecting, inbound follow-up, market research, and lead qualification — acting as an extension of your sales organization. 

Best For

• Teams that need beyond outbound SDR support (e.g., nurturing inbound leads and inside sales execution)
• Companies seeking a customized SDR playbook aligned to their market and ICP
• Organizations that want ongoing optimization and sales process support

5. MarketStar — Best for Full B2B Sales Outsourcing and Enterprise Scale

MarketStar has been a longtime player in B2B sales outsourcing, offering a “Sales as a Service®” model that covers pipeline development, lead qualification, channel sales, program management, and extended sales execution. With a global footprint and nearly four decades of experience, MarketStar focuses on enterprise-level sales support — from SDR and inside sales to partner and channel programs. 

Best For

• Large enterprises and global teams needing comprehensive sales operations support
• Organizations with multi-stage sales funnels requiring coverage beyond SDRs
• Firms looking for integrated sales and marketing outsourcing

How to Evaluate the Best Sales Outsourcing Companies

There is no one-size-fits-all approach to choosing the right sales outsourcing partner. Different companies have unique goals, challenges, and strategic visions. Critical evaluation factors include process transparency, technological capabilities, proven track records, and cultural fit.

Choosing the best sales outsourcing company takes careful consideration of these factors. In this section, we detail what you need to know to make an informed decision.

Assessing Expertise and Industry Experience

The first step in selecting a sales outsourcing company is to assess their expertise and industry experience. Look for companies with a well-documented history of delivering results in your specific market.

It’s useful to review case studies, client testimonials, and success metrics. This ensures you partner with a provider that understands the unique challenges your industry faces.

Technological Capabilities and Integration

Modern sales processes are heavily supported by technology, from CRM integration to AI-powered analytics. The best companies offer seamless integration with your existing systems, ensuring data flows uninterrupted between teams.

For example, providers that incorporate Robotic Process Automation (RPA) have demonstrated higher satisfaction rates, as reported by a Deloitte Global Outsourcing Survey.

Cost Structures and Return on Investment

It ultimately comes down to money. Review the pricing models and expected return on investment (ROI) of each potential partner. Many companies report impressive cost savings by moving certain sales activities externally.

Ensure that the pricing is transparent. The potential benefits, including enhanced market reach and improved lead conversion, should outweigh the costs associated.

Scalability and Flexibility of Services

Sales outsourcing companies that are capable of scaling their operations as your business grows are particularly valuable. Scalability ensures that as your target market expands, you are not constrained by operational bottlenecks.

Look for partners offering flexible contract models and the ability to adjust strategies based on seasonal or market-specific shifts.

Best Practices for Working with Sales Outsourcing Partners

The relationship between your company and the sales outsourcing provider must be built on clear communication, shared expectations, and mutual accountability. It’s crucial to establish best practices that govern the partnership.

From onboarding to performance measurement, every step must be meticulously planned and monitored. Below are key practices that ensure all parties achieve their objectives.

Setting Clear Objectives and KPIs

Before embarking on an outsourcing initiative, outline clear objectives and key performance indicators (KPIs). Whether it’s increasing lead conversion rates, shortening the sales cycle, or boosting overall revenue, the goals should be measurable.

Effective KPIs might include the number of qualified appointments scheduled, conversion rates from meetings to closed deals, or improvements in average deal size. Clear metrics prevent miscommunication and help maintain accountability.

Streamlining Communication Channels

Effective communication forms the backbone of any successful partnership. Establish regular meetings and updates to ensure that both your in-house team and the outsourcing partner are aligned on strategic objectives.

It’s advisable to set up dedicated contact points on both sides. Digital platforms, such as integrated CRM tools and project management software, can also play a vital role in ensuring timely, transparent communication.

Leveraging Data and Feedback for Continuous Improvement

Continuous monitoring and data-driven insights are indispensable in an outsourced sales environment. Regular performance reviews allow your team to adjust tactics, redefine benchmarks, and optimize workflows for better conversions.

Soliciting feedback from both your internal team and the outsourcing partner promotes a culture of improvement and evolution. Data insights provide actionable recommendations that can lead to process refinements over time.

Overcoming Challenges and Managing Expectations

Despite rigorous planning, challenges may arise in the execution of outsourced sales strategies. Differences in company cultures, communication lapses, or unforeseen market shifts can potentially derail expectations.

Being proactive, setting contingency plans, and maintaining a solutions-focused attitude can mitigate these risks. Open, honest dialogue on unexpected challenges helps both teams to quickly recalibrate and keep the process on track.

Optimizing B2B Sales Prospecting and Lead Generation

One of the most significant benefits of outsourcing is the improvement in lead generation and sales prospecting. Best practices in sales outsourcing ensure that your pipeline is consistently fed with quality leads.

Outsourcing partners use a blend of traditional outreach and state-of-the-art technology to achieve superior results. This combination is especially effective for businesses looking to penetrate new markets or boost their conversion rates.

Tech-Driven Lead Qualification

The most successful sales outsourcing companies use robust lead qualification methods powered by AI and data analytics. This technology quickly identifies high-potential prospects and routes them to the appropriate sales teams.

By reducing manual filtering, these tools help focus efforts on leads that have the highest probability of conversion. The precision of tech-driven qualification processes minimizes wasted efforts and optimizes resource allocation.

Strategies for Consistent Pipeline Generation

A steady influx of leads depends on a well-defined strategy that leverages multi-channel outreach. Sales outsourcing partners typically employ a mix of inbound marketing, targeted social media outreach, email campaigns, and telemarketing.

These strategies are supported by detailed buyer personas and targeted messaging, ensuring that the right prospects receive tailored communication at the optimal time.

Utilizing CRM Integration for Enhanced Performance

Integrating your Customer Relationship Management (CRM) system with your outsourcing partner’s platforms is essential. A well-integrated CRM system provides real-time insights, ensuring that leads are efficiently tracked from the moment of contact to closure.

CRM features such as automated lead routing and status updates help streamline the entire process. This integration supports accountability and allows both in-house and external teams to monitor performance closely.

Case Studies: B2B Success in Sales Outsourcing

Real-life examples often illustrate the transformative power of outsourcing. Several companies have successfully partnered with sales outsourcing firms to drive significant improvements in their lead conversion metrics and overall revenue.

Detailed case studies help paint a clearer picture of how best practices translate into real numbers and improved sales figures. Let’s look at some examples from Abstrakt where precise execution made all the difference.

Case Study 1: Turning Service Expertise Into Sustained Growth

Mechanical Services & Systems (MSS) is a full-service mechanical, construction, and energy solutions provider serving the Intermountain West. Since 1984, the company has supported industrial, commercial, and institutional clients, but before partnering with Abstrakt, new business growth relied heavily on referrals. To scale more predictably, MSS needed a consistent outbound sales engine to reach high-value decision-makers.

Through a long-term partnership with Abstrakt, MSS implemented outbound appointment setting that delivered 408 qualified meetings and $4.3 million in closed new business over 5.5 years. The engagement also supported increased digital visibility through a new SEO-optimized website. Notable wins include a $220,000 manufacturing project tied to a facility expansion and $133,000 in projects with a public library system, both driven by sustained, data-backed outreach. Together, these results show how outbound prospecting helped MSS move beyond referrals and build a predictable sales pipeline.

Case Study 2: Building Consistent Pipeline for Managed Services

This Utah-based IT company has delivered managed services and cybersecurity solutions for more than 20 years, supporting over 200 clients across the Wasatch Front and beyond. With deep technical expertise and strong client retention, much of their growth historically came from referrals and word of mouth. To accelerate expansion, they needed a more consistent source of qualified sales appointments and a partner who could deliver conversations aligned with their ideal customer profile.

By partnering with Abstrakt, the company implemented a sustainable outbound strategy focused on booking verified, high-value meetings with decision-makers in target industries. Over nearly three years, this approach generated 119 qualified appointments and $3.83 million in closed managed services and project work, while expanding opportunities across healthcare, manufacturing, and financial services. The result has been a reliable outbound program that continues to drive measurable pipeline growth and long-term value.

Case Study 3: Building Stronger Roofs and Stronger Pipelines

This Utah-based contractor is a full-service commercial and residential roofing company with more than 20 years of experience solving complex roofing challenges across the Salt Lake City region. Specializing in restoration, replacement, coatings, and maintenance, they had historically relied on referrals and a pay-per-lead provider that produced inconsistent results. To create more predictable growth, they partnered with Abstrakt to implement a guaranteed appointment model that emphasized lead quality, market exclusivity, and transparent reporting—allowing their sales team to stay focused on closing deals instead of chasing unqualified prospects.

Through consistent outbound and inbound outreach, the partnership produced a growing pipeline of high-value commercial opportunities. Notable wins include $232,000 closed with a manufacturing facility after months of nurturing and follow-ups, and $1.45 million closed with a large industrial client that initially had no roofing needs but was uncovered through persistent relationship-building. Over 16 months, the program generated 60 lifetime appointments, 11 closed opportunities, and $2.29 million in closed revenue, demonstrating how a disciplined outbound strategy can uncover and convert complex, high-value projects.

Integrating Outsourced Sales Teams with In-House Strategies

For maximum effectiveness, outsourced sales teams must integrate seamlessly with internal operations. This alignment fosters precision and consistency in your overall sales strategy.

A harmonious collaboration between in-house teams and external experts creates a powerful synergy, driving improved conversion rates and a more efficient sales cycle.

Building a Unified Sales Process

A unified sales process integrates external sales initiatives with the core in-house strategy. The two teams should operate under a common set of goals and metrics, ensuring that each lead is handled with the same level of priority.

Such integration is often facilitated by cloud-based CRM systems that allow real-time data sharing, performance tracking, and coordinated follow-up efforts.

Training and Alignment Sessions

Regular training and alignment sessions between in-house staff and outsourced teams are crucial for maintaining consistency in messaging and strategy. They ensure that both groups stay updated on product changes, market shifts, and sales strategies.

These sessions are particularly useful when rolling out new marketing initiatives or entering a new market segment, as they help align every team member to the same vision and operational approach.

Establishing Clear Data Protocols

Transparency in data sharing is essential for smooth operations. Establishing clear data integration protocols ensures that both the outsourced team and your in-house team can access and analyze key performance metrics.

This transparency builds mutual trust and helps both teams optimize their approaches based on real-time insights. An effective data-sharing strategy can serve as a feedback loop that continuously improves sales performance.

Practical Steps to Get Started with Sales Outsourcing

The journey toward robust sales outsourcing begins with thoughtful planning and execution. The following steps provide a blueprint to help you seamlessly transition to a model that leverages external expertise.

Each step is designed to ensure that you build a partnership that not only meets but exceeds your business objectives.

Step 1: Assess Your Sales Needs

Begin by analyzing your current sales process. Identify the gaps that an outsourcing partner could address-whether it’s lead qualification, appointment setting, or complete sales cycle management.

A detailed assessment will reveal whether you need a niche solution (like AI-driven lead qualification) or a comprehensive service that covers all sales activities.

Step 2: Define Your Objectives and KPIs

Clear objectives set the foundation for a successful outsourcing partnership. Define what success looks like for your organization. Prioritize metrics like conversion rates, cost per lead, or customer acquisition time.

Align these KPIs with your long-term business goals so that both your internal team and the outsourced partner work together seamlessly.

Step 3: Research and Shortlist Providers

With clear objectives in hand, research providers with a proven track record. Delve into client testimonials, success stories, and online reviews to gauge reliability and performance.

Step 4: Engage in a Pilot Project

Before fully committing, consider starting with a pilot project. This serves as a trial run to assess the capabilities and efficiency of the partner, with clear metrics for evaluation.

A pilot project helps identify potential challenges early on and sets the stage for smoother integration if the initial results prove promising.

Step 5: Continuously Review Performance

Once onboard, continuous performance reviews are essential. Use data-driven insights to evaluate key metrics and adjust strategies as needed.

Establish regular review meetings, both internally and with your outsourced partner, to monitor progress and implement improvements without delay.

Key Takeaways

Sales outsourcing is an invaluable strategy for companies aiming to reduce overhead and boost efficiency. By leveraging the expertise of external sales teams, businesses gain access to advanced technologies and targeted approaches that drive quality leads and close deals.

The best sales outsourcing companies combine deep industry experience with cutting-edge technologies and transparent operations. Whether your objective is to scale quickly, improve cost efficiency, or enter new markets, a well-run outsourcing partnership can be the competitive advantage you need.

Frequently Asked Questions (FAQ)

Below are some frequently asked questions that provide additional insights into how to work effectively with sales outsourcing companies.

How do sales outsourcing companies generate qualified leads?

Outsourced sales teams typically leverage advanced CRM systems, AI-driven analytics, and multi-channel outreach strategies to generate and qualify leads. These methods help ensure that only prospects with a high conversion probability are forwarded to the closing team.

The process is highly structured, with clearly defined scripts, regular follow-ups, and performance monitoring that ensures high accountability.

What are the typical cost savings from outsourcing sales activities?

On average, companies report cost savings between 15% and 30% when outsourcing sales functions. The savings come from reduced overhead, improved process efficiency, and a faster ramp-up compared to building an in-house team.

Cost effectiveness combined with strategic advantages makes sales outsourcing appealing for businesses of all sizes.

Can outsourcing sales functions work for niche markets?

Yes. Many specialized sales outsourcing companies have the expertise needed to serve niche markets, tailoring their approaches according to industry-specific challenges and buyer personas.

They often have extensive experience working with companies in sectors such as technology, healthcare, finance, and retail.

How can I ensure effective integration between my in-house team and the outsourced partner?

Effective integration is achieved through several measures: clear communication channels, regular alignment meetings, detailed data integration protocols, and establishing shared KPIs. Successful collaborations typically rely on strong CRM integration and regular performance reviews.

Having a dedicated liaison on both sides can also streamline the flow of information and ensure consistent messaging.

Final Thoughts

Sales outsourcing can revolutionize your company’s approach to lead generation and deal closure. With the best sales outsourcing companies combining industry expertise, technological innovation, and cost-efficiency, businesses have an opportunity to scale their operations without compromising on quality.

Whether you’re a start-up seeking new market opportunities or an established enterprise aiming to optimize overhead, understanding and leveraging the power of outsourced sales teams is key to staying competitive.

Ready to elevate your business with a steady stream of high-quality leads? 

Abstrakt is your go-to B2B lead generation partner, specializing in appointment setting, digital marketing, and creative agency services. With a track record of setting over 100,000 appointments annually, we’re here to empower your business growth and fill your pipeline with consistent, quality leads. Don’t miss out on the opportunity to be our next success story. Send us a message and let’s get started on transforming your sales strategy today.