Grow Your Business with

B2B Appointment Setting

Using a strategic process and proven sales techniques, we build predictable sales pipelines and get our exclusive partners qualified sales meetings for less than the cost of one full-time employee.

Over 1 Million Sales Meetings Booked!

b2b appointment setting services

The Abstrakt Appointment Setting Advantage

Discover what makes us different and how we can set your business up for sustainable growth!

How Our Outbound BDR Process

Brings You High-Quality Sales Opportunities

Generate a Predictable Sales Pipeline
Outbound BDR helps build predictable sales pipelines that yield sustainable results.

Build Relationships with Qualified Prospects
We nurture relationships with verified prospects that meet your ideal customer profile.

Capture the Right Leads at the Right Time
Our combination of cold calling and emailing ensures we reach the best decision-maker for your business.

Market Research

We’ve invested in a proprietary Universal Database and Recommendation Engine giving you access to data that doesn’t exist anywhere else.

Abstrakt excels in B2B appointment setting services, providing a robust database of 125M records from top sources, refined through real-time results.

This dynamic dataset enables Abstrakt to identify the best prospects, determine optimal contact times, and predict email responsiveness.

Our continually improving data offers clients a competitive edge, ensuring campaigns are always informed by the most accurate and actionable insights.

Email phase. Woman looking into the distance as she types on her laptop. 3 Emails per quarter, email being sent to Rose, VP of Facilities at an HVAC Maintenance company

Email Marketing

Through acquisition, we enhanced our process with a top outbound email company.

We don’t rely on just one channel; we incorporate email at various decision-making points in our process to engage people currently in the market.

Outbound BDR leverages a strategic three-part email series, ensuring every contact is engaged at least once per quarter. This approach maximizes touchpoints and effectively nurtures leads, driving more conversions.

Cleansing phase. Up to 10 calls per prospect, received cold call lead from Larry Milford of EZ-Power Solutions. Smiling Man in henley wearing a headset and looking at the camera

Identify Key Decision Makers

Packages ranging from 50-125 new KDMs identified monthly.

In the cleansing phase of our appointment setting strategy, the primary goal is to accurately identify key decision makers (KDMs) and obtain their contact information. This involves making up to 10 contact attempts per prospect, using multiple channels to maximize reach and accuracy.

By diligently verifying and updating our data, only the most relevant leads progress to the next stage. This rigorous process enhances outreach efficiency, setting the foundation for successful engagements.

Introduction phase. Up to 10 calls per KDM and a linked connection with an email and a landing page. Smiling businessman in suite folding arms and looking at the camera. Linkedin sales navigator

Lead Qualification

Packages ranging from 25-60+ Abstrakt qualified leads generated monthly.

In the introduction phase of Outbound BDR, we make up to 10 attempts to ensure the target KDM’s company is a qualified sales target. We gather crucial sales data such as company size, square footage, employee count, and insights into their current situation, including existing service providers and contract statuses.

Our primary goal is to secure an appointment or, at a minimum, develop an Abstrakt quality lead. This means confirming the KDM, the company’s fit, and collecting at least three key sales data points.

Nurture Phase Image. Three calls per quarter, building and maintaining relationships. Smiling woman wearing a headset putting her hands together

Lead Nurturing

Without a long-term nurture process you could be missing up to 46% of your potential appointments.

In the nurture phase of our B2B appointment setting process, we recognize that not every prospect is ready to engage immediately. While we’d love all leads to convert right away, many will say “no” now but “maybe” later. Therefore, you need a robust nurturing process.

46% of our appointments stem from the lead nurturing process. The Outbound BDR approach involves a quarterly cycle, where each KDM receives up to three calls and an email directing them to a tailored landing page. These consistent touches help remain top-of-mind until they enter their buying cycle.

Listen to Sample Calls

Real Calls, Real Clients, Real Results

Appointment Phase image. Lead Qualification, Partner Appointment Email and Text Notification, Prospect Email Calendar Invite, Quality Assurance, Prospect Email Reminder, Partner Email and Text Reminder, Partner Post-Appointment Email Survey. Schedule Date and time appointments. Smiling woman folding her arms and looking at the camera. Several leads going into funnel for a new customer. 15-20% of AQLs turn into appointments over time. Set appointment for August 15th

Appointment Setting

Our services lead to more qualified appointments with prospects that need your services.

In the appointment phase of Outbound BDR, all activities culminate in developing relationships that lead to new sales meetings. Once a meeting is scheduled, it undergoes a rigorous review by our quality department to ensure it meets client standards. We record every appointment call, providing clients with the opportunity to listen and prepare.

Additionally, we include all contact history and detailed notes, enhancing the client’s ability to conduct productive discussions. And, to ensure a high show rate, we sentimely notifications and Outlook reminders.

Collateral piece delivery schedule. Landing page in month 1, Sell Sheet or Case Study in month 2, Video in months 2-5.

Marketing Collateral

Meet KDMs where they’re at in the sales cycle.

To move decision-makers from interest to action, we support every outreach campaign with compelling, conversion-focused marketing collateral.

From tailored landing pages and sell sheets to case studies and video assets, our team equips prospects with the content they need to understand your value and build trust. These assets drive stronger email engagement, improve lead scoring, and fuel more productive sales conversations.

Partner Results Portal

See all activity and results of your appointment setting campaign with 24/7 access to our real-time results portal.

Each client will have access to our comprehensive online results portal, ensuring full transparency and collaboration. Through this portal, clients can review all activity at any time, monitor their sales pipeline, manage leads, and score calls.

In addition to our monthly results meetings, where we thoroughly review performance and progress, clients can also approve content and access invoices directly from the portal. This setup fosters a team approach, providing total clarity into our activities and reinforcing our commitment to our partner clients’ success.

Pricing Packages

If you don’t see a package that meets your needs or have enterprise-level needs, contact us for a custom quote.

Starter

$6,000

  • Target Dials: 650

  • Target KDMs Identified: 50

  • Real-Time Access to Results in Partner Results Portal

Advanced

$10,000

  • Target Dials: 1,300

  • Target KDMs Identified: 100

  • Real-Time Access to Results in Partner Results Portal

Enterprise

$14,000

  • Target Dials: 1,950

  • Target KDMs Identified: 150

  • Real-Time Access to Results in Partner Results Portal

It takes a full team and enterprise tools to effectively run our

B2B Appointment Setting Services

While an internal sales development team may seem like the ideal solution, many small and medium-sized companies can’t afford to hire a team of high-performing sales reps or the sales tools they need for a streamlined strategy.

At Abstrakt, we give our clients exclusive access to a team of outsourced BDRs who know how to use these advanced sales technologies to their full potential. This ensures each cold caller uses their time wisely without the risk of impacting your bottom line.

Industry Specialization

Experience matters – 100+ industries served

cons of HVAC technology energy and cleaning

Click an Industry to Explore Our Expertise
Accounting   – 
Commercial Cleaning   –   Commercial Flooring   –   Commercial Painting   –   Roofing   –  Construction  –  HVAC  –  Managed Services   –   LED   –   Material Handling   –   Loan Officer Recruiting   –   Realtor Recruitment   –  Telecom   –  Software  –  Specialty 
  Outsourced HR

Showcasing Client Success: Case Studies

Explore the appointment setting impact we’ve made on growing businesses like yours.

Paving the Way to ROI: Driving Sunland Asphalt’s Success

Sunland saw such great results from our partnership that they chose to further their investment and expand into multiple markets across the country. Through the work of our Outbound BDR team, Sunland has closed deals worth $1.26M and proposed an additional $6.9 million in business. These results showcase our ongoing commitment to enhancing Sunland’s market presence.

Paving

Revolutionizing Our HVAC Partner’s Sales Strategy for Unparalleled Success

One of the appointments we set for Armistead turned into a 3-year deal for a semi-annual preventative maintenance agreement, totaling $23,112.00. This is just a fraction of the success story; over time, Armistead has closed deals worth over $857K and has an additional $3.49M in proposed business. It’s clear that with Abstrakt’s help, Armistead’s market presence is burning brighter than ever.

HVAC

Securing Monthly Recurring Revenue Deals for a Texas IT Provider

Since starting with our program, our partner has witnessed firsthand the efficacy of our methods. In just their first year, they closed 4 monthly recurring revenue deals, which ended at $100,000 for that year and made for a huge return on investment. Since then, they’ve brought on at least 3 to 4 monthly recurring revenue deals as well. Overall, they’ve made around $850,000, of which $350,000 is annual recurring revenue.

IT / MSP

 

Abstrakt Marketing Group provides sales outsourcing services to help a commercial roofing contractor boost their sales. They conduct email outreach, phone follow-up, and appointment setting.

– Bill Richards, Director of Operations, Andy’s Roofing 

We’ve had the pleasure of working with Abstrakt for many years, and we can confidently say that we adore their top-notch service. They have helped grow our business and provided us with excellent leads and closed deals. I highly recommend their services,

– Elijah Hanson, Account Manager, TeamLogic IT 

Abstrakt Marketing Group manages a commercial construction company’s website and provides inbound lead generation services. The team has also helped create and expand a website portfolio of the client’s work.

– Mitchel Wileczek, Business Development, Commercial Construction Company 

Still Have Questions?

B2B Appointment Setting Services FAQ

Our process starts with identifying and qualifying your ideal prospects. From there, our outsourced BDR team uses multi-channel outreach (calls, emails, LinkedIn) to engage decision-makers, nurture them over time, and schedule qualified sales meetings directly on your calendar.

We’ve booked over 1 million appointments across more than a dozen industries—including SaaS, financial services, IT, commercial services, manufacturing, and more. We tailor our strategy to fit your unique buyer profile.

Check out what core industries we serve here. 

Our combination of in-house technology, proprietary data, and full-cycle support sets us apart. You get a complete sales engine—not just appointment setters—backed by a team of 500+ and tools that most internal teams can’t afford.

Our service includes list building, lead research, cold calling, outbound email marketing, appointment booking, call recordings, lead qualification, pipeline reporting, and a real-time client portal.

We qualify every meeting based on your ICP (Ideal Customer Profile). That means verified decision-makers from companies that meet your size, industry, geography, and budget requirements, ensuring your sales team only talks to real opportunities.

Yes. You get access to a client portal where you can monitor outreach activity, review leads, listen to calls, score appointments, and collaborate with your BDR team. Plus, you’ll have monthly performance reviews.

Most clients see 50–125 new decision-makers identified per month and up to 60 qualified leads, depending on package level. Our average show rate for booked meetings is over 80%, with consistent pipeline growth in the first 90 days.

We can typically onboard and launch your program within 2–4 weeks. Our team handles setup, scripting, targeting, and training, so you’re up and running with minimal lift on your end. 

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