Did you know that 79% of new leads never become a sale? Sad but true. Which is why it is vital to nurture all of your leads. It’s the companies that execute effective lead nurturing processes that generate 50% more sales ready leads at 33% lower cost.
Lead nurturing is about development. This is how you educate, inform and build rapport with your prospects, moving them The process of lead nurturing is about getting useful, relevant content to prospects early in the sales process. Once delivered, it’s about developing and maintaining a relationship with those prospects until they are ready to have a conversation about your products or services.
What makes our nurture phase unlike any other? Our carefully planned multi-touch process has proven successful year after year and is continuously updated to improve effectiveness. We use multiple communication channels to reach the decision makers in your market. During the nurture phase, we’ll incorporate marketing assets to help motivate your prospects to secure a meeting.