What is B2B lead generation? How do I generate more leads? Common questions – we have the answers!
B2B lead generation is the inbound and outbound marketing process of capturing the interest in a product or service for the purpose of developing a sales pipeline. Quality leads are the lifeblood of any B2B company, but developing a process to increase leads can be a challenge. Fortunately, we know a process that works and leaves no room for opportunity to be lost. Our comprehensive B2B lead generation process is featured here. Using this process, inbound and outbound lead generation efforts run simultaneously, while being supported through creative services. The cohesive structure streamlines all lead generation efforts to make them more effective and valuable. Now, don’t get too overwhelmed. It’s true that there are a lot of moving pieces, but this process will, with certainty, generate more leads for a business.
Warm, sales-ready leads for your business
Sales is all about relationships. We understand a prospecting team is responsible for building sales relationships with clients initially, while sales reps maintain and improve upon those relationships. Because of this, we ensure that our team members are highly trained and qualified to work with your company. This provides peace of mind for our clients – and upholds our mission as a business growth company. Let’s talk about how we can help your company.
Outbound Lead Generation
Our Outbound Lead Generation solution helps with the biggest problem most companies face while growing their business – building and maintaining a consistent sales pipeline. The best way to think of Abstrakt is as an outsourced service provider, for your sales pipeline. We focus on the front end: database building, prospect identification and qualification, qualified lead nurturing and face to face sales appointments, all at a cost that’s less than one full-time employee. If you’re like most companies, your salespeople don’t have the time or are not willing to prospect for new business. Doesn’t it make sense that they spend more time closing deals than prospecting for them? We think so, that’s why we spend 100% of our time prospecting for you.
The outbound lead generation process:
Identify: The initial research phase where “ideal prospects” are outlined
Cleanse: Determine which companies are actually a fit, and provide contact information to reach qualified decision makers
Introduce: Reach out to the key decision makers to introduce your brand, products and services
Nurture: Long-term follow up and relationship building is the key to success. Qualified prospects will remain in the process and receive on-going communications resulting in more leads over time
Inbound Lead Generation
It’s common for customers to assume they know what marketing services they need to make their websites work for them – and some do. But many don’t. Having inbound marketing set up is essential to long-term success. Our marketing goal is simple – plan, analyze, execute, convert and measure dynamic campaigns that generate leads and build loyalty. To be successful in inbound marketing, businesses need to introduce a disciplined approach to content creation, introduce marketing automation tools that can help them nurture and score leads, and optimize how these leads flow through the sales pipeline. Abstrakt offers the inbound solutions you’ve been looking for.
The inbound lead generation process:
Research: By building the right SEO friendly sitemap for your business, your web rank will increase and your chances to be found will increase dramatically. Design a blueprint by researching top keywords to ensure your website ranks as high as possible.
Develop: Your website is an essential component of a complete lead generation plan. It must perform in search engines, be easy to navigate, tell your story and effectively capture leads. Once you have built the sitemap, develop your website using copy, images and a user experience that will increase search engine results.
Optimize: Improve your Organic SEO by developing ongoing relevant content every month. This will improve your chances of ranking higher versus your competitors, resulting in more web traffic, lead submissions and sales.
Promote: Use different marketing strategies to drive as many qualified leads from Facebook and LinkedIn to your website as possible. When using our B2B lead generation services, we will manage up to five social sites, on your behalf, as part of your promotion strategy.
Creative Services to Support Lead Generation
Through the development of media and a variety of extensive collateral, our Creative Services offer meaningful communications for your audience and potential customers. Our striking visual designs will have a positive impact on your brand and make your communications stand out. Our creative team has design experience related to paid search, SEO, paid social, display advertising and other digital media. This level of expertise helps us craft the best experience based on the needs of the client, the channel and the consumer.
