You’re only as good as the last performance, right? Except in this case, we’re not talking about actors, dancers, and other people in the entertainment industry. We’re talking about something much different, businesses in the B2B space. Many businesses know all too well how true this statement can be—you’re only as good as the last service you provided.
For commercial cleaning companies, they know they’re only as good as the last service they provided. Even if they have the best website and claim to offer the best services, if they have nothing to show for it, it’s hardly believable. This is why, as a commercial cleaning business, it’s important to have a consistent flow of high-quality leads coming in. More leads mean more closed business, and more closed business means more opportunities to showcase your work.
Two B2B Lead Generation Strategies for Generating Janitorial Leads
You have a website, you know the services you can provide, and you have all the supplies you need. Now, you need more customers. So, how do you get them? Inbound and outbound lead generation strategies is the answer, but this can mean so many things. Where should your focus be when using these strategies, and how can you start growing as quickly as possible?
These tips will help you generate more janitorial leads for your commercial cleaning business.
Outbound Lead Generation—Utilize B2B Appointment Setting
Activity like prospecting, cold calling, and lead nurturing are all part of B2B appointment setting, and they should not be overlooked when it comes to generating commercial cleaning leads. Commercial cleaning companies need to be actively speaking with people in their market at all times. More sales activity = more people in your pipeline. If you’re waiting on BANT leads (budget, authority, need, and timing all align), you’ll be waiting forever.
Chances are, you’re not the only commercial cleaning company in your metro area. Eventually, businesses in the area are going to have a need for cleaning services. Who are they going to think of first, ABC Cleaning Company down the street, or the company that’s been building a relationship with them for months? Probably the latter. This is why B2B appointment setting is so important for commercial cleaning companies.
Inbound Lead Generation—Design a Conversion-Focused Website
Another powerful strategy for generating janitorial leads is through inbound lead generation tactics. Inbound leads find your business on their own through organic search, paid ads, or social media. All inbound marketing efforts aim to drive users to your website. The hope from there is that they contact your business and eventually convert into a new customer.
The most important component of an inbound marketing strategy is website design and development. Without an SEO-focused website, none of your other efforts really matter. You must have a place where customers are being driven to in order for them to contact you. However, once you’ve built your commercial cleaning website, focus on these items next:
- Develop an ongoing content strategy. Having a content marketing strategy is key if you want your cleaning business to consistently rank at the top of search engine results pages for key terms. Continuously re-vamping service pages and pushing out blog content regularly will drive more traffic to your website, thus driving more inbound leads.
- Develop a social media marketing strategy. Social media marketing is also important for commercial cleaning businesses. Not only does it give your business a professional online appearance, but paid ads on social media provide a cost-effective way for you to grow your business. All platforms are on a pay-per-click (PPC) payment model, meaning you only pay if a user takes the action you want. Plus, if you get granular with your targeting, you can reach your ideal customer very easily.
- Search engine optimization (SEO). Content is king, but other things go into SEO. If you want users surfing the web to find your website organically, you need to constantly be making optimizations. You should have a digital marketing strategy in place that outlines continuous optimizations to your site. Looking at things like page speed, internal and external links, and Google Analytics will help you improve your cleaning business’ site.
Once you have a solid marketing plan in place, you’ll be able to easily generate inbound leads for your commercial cleaning business.
Does the thought of implementing all of these strategies yourself overwhelm you? It shouldn’t have to! You should focus on what you do best: running a cleaning business. We’ll handle the lead generation. Abstrakt Marketing Group is a professional B2B lead generation company with over a decade of experience. We offer B2B appointment setting services and other marketing services to help B2B businesses in all sectors generate more leads and grow their business.
Are you ready to discuss a B2B lead generation solution for your business? Let’s talk → schedule a meeting with us today.
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