Running a commercial cleaning business successfully can be challenging, and marketing your business can be even harder if you don’t have the right expertise.
Providing reliable cleaning services to can help you grow your business, especially if you incentivize referrals and build your reputation through word of mouth. But if you want to win more janitorial clients, establish more streams of revenue, and contend with your top competitors, it’s important to market your commercial cleaning business online.
In this blog, we’ll cover the best ways to market your cleaning services online. These include:
For an overview of the latest commercial cleaning lead generation best practices, read our blog here.
Make Your Cleaning Website Easy to Navigate
First, treat your commercial cleaning business website as the anchor for your digital marketing strategies. This is probably the first place people will look when they hear about your business, and it can serve as a valuable opportunity to collect information from prospects so you can follow up with them and sell them on your services.
There are many aspects of website design and development you’ll need to consider when establishing a website as the center of your marketing campaign. Professional design, persuasive copywriting, and skilled technical execution will make sure your website is impressive, functional, and convincing.
A professional-looking website can also help your business appear more credible and give prospects more confidence when choosing your business. Therefore, you’ll need to make sure your cleaning website is easy to navigate; it’s important to provide as much information as possible about your commercial cleaning services while guiding visitors to the sections that matter most.
Additionally, it’s a good idea to put together a page for frequently asked questions (FAQs). People looking for cleaning services may not know exactly what they want or exactly what they should expect from a commercial cleaning company. Your FAQ page is an opportunity to get ahead of these questions and answer them proactively, maximizing the likelihood of a prospect reaching out for a quote.
Here are some important questions to consider for your commercial cleaning FAQ:
Write and Distribute Content Potential Buyers Are Searching For
Focus on writing and distributing pieces of content related to commercial cleaning that your ideal customers will want to read. For example, let’s say you specialize in cleaning schools and educational facilities. You could create and publish an eBook about how to maintain good hygiene in schools and how to select cleaning supplies that are safe for younger children to be around. School administrators and other decision-makers will likely search for this type of content when they’re in need of better cleaning services. When they find your content, they’ll see your expertise, get value from your work, and be much more likely to reach out to you for a quote.
Some of the most significant benefits of commercial cleaning content marketing include:
- Has SEO potential
- Can be coordinated with other marketing strategies
- Presents industry thought leadership
- Increases conversion opportunities
- Is cost-effective for small to medium-sized businesses
At Abstrakt, we partner with growing commercial cleaning companies around the U.S. to help them build high-converting websites and distribute SEO-focused content that generates janitorial leads—among other solutions. Discover how we approach commercial cleaning lead generation here.
One of the most important aspects of successful content marketing is choosing the best strategic topics. Better topics ensure you reach the right audience while boosting your overall visibility.
Here are the best ways to choose better topics for your commercial cleaning business marketing strategy:
- Find and implement commercial cleaning-focused keywords
- Interview current customers and prospects to learn what they want to learn more about
- Review competitor websites to see how they’re approaching content
- Conduct surveys to ensure the content you create reaches the right audience
Interact With Your Audience on Social Media
Whether you’re interested in lead generation, brand visibility, or general commercial cleaning marketing ideas, you should interact with your audience on social media. Create social media profiles on every channel relevant to your target audience and strive to make at least one post per day on each profile.
The secret to success on social media is engagement, so always try to interact directly with your followers, prospects, and customers. If someone asks a question, answer them directly. If you see an interesting thread about commercial cleaning, get involved. If you’re going the organic route, building a social media following takes a long time; if you’re willing to invest, social media advertising can help you build an audience faster.
Additionally, social media interaction can impact your company’s SEO performance. While each search engine treats social differently, all of them weigh social media involvement in the brand’s overall online presence. For example, search engines like Bing give a lot of weight to a company’s social media for its search engine rankings.
Localize Your Digital Marketing Efforts
Commercial cleaning businesses typically benefit from marketing on a local level. Focusing on a local audience minimizes the number of competitors you have to deal with while maximizing your relevance for local residents.
Your Google Business Profile is indispensable for this, so make sure you claim yours and fill it out completely. Practicing local SEO with local content, keywords, and links, purchasing local ads, and getting involved in local events are good places to start.
Ask Satisfied Customers to Review Your Cleaning Services
Part of commercial carpet cleaning marketing is social proof—demonstrating to people through testimonials that your services are worth using. In addition to collecting testimonials from satisfied customers, you should ask your best customers to leave reviews of your business on channels like Google and Yelp. It’s good for your reputation. It’s good for SEO. And it doesn’t take much time or effort to manage.
Learning how to market a commercial cleaning business is challenging, but it’s much easier once you have a strategic mindset and a handful of coordinated marketing tactics to employ. A better website, a solid content marketing approach, a thriving social media presence, and attention to local areas can help your commercial cleaning business reach far more people.
Creating a digital marketing strategy for a commercial cleaning business can be challenging, but we’ve been there. At Abstrakt Marketing Group, we have a full team of marketing experts with expertise in the cleaning industry who can help you achieve your marketing goals. Contact us to find out more today!