Avatara began its journey with Abstrakt Marketing Group in 2012. They initially utilized Abstrakt Marketing’s Pipeline program for their sales calls and then branched out to Abstrakt’s agency services, where they became our first Virtual Marketing Management client. Through this program, we supported their internal marketing team with the following services:
- Daily content creation
- Manage daily engagement
- Consistent social designs
- Social targeting
- Reputation management
- Social audit
- Website sitemap
- Best practices for user experience
- Website development and SEO
- SEO optimization
- Mobile responsive design
- Digital audit
- Consistently updated sales collateral
- Public relations
- Client communications
- Talent acquisition
- Internal communications and team events
We visited with the Vice President of Sales at Avatara, Kraig Kubicek to talk about the successful partnership. Kubicek says they chose to begin working with Abstrakt because of the vast overhaul of all things marketing that they offer. Avatara’s website, SEO and other marketing materials needed to be updated and Abstrakt was able to help.
“As we were looking around Abstrakt just made sense to us, they do everything all under one umbrella, in a way we just frankly couldn’t do it in-house. We pitched to marketing firms that they should use our company from an IT perspective and outsource it, so why would we do anything different than outsource our marketing? We couldn’t afford to have the marketing director and the rest of the team to do it the way we do today.”
Kubicek says that Abstrakt “hit it out of the ballpark” with their Social Media Marketing and Digital Marketing programs as well. Between the monthly content calendars, social media ads and reaching out to prospects, Avatara has seen an increase in engagement and interaction on their social channels.
“A couple years back we were looking at our website and it was sad, outdated and it needed a refresher. If we’re going to step up our game when it comes to reaching out to IT firms all over the country, our website had to be sharp. It had to have the right content, the right messaging and at the end of the day, it needed to generate leads for us. So Abstrakt sat down and really helped us scope out what we wanted to accomplish.”
Kubicek says he really appreciates the fact that Abstrakt takes their ideas and runs with it. What Avatara has been able to do with Abstrakt during their partnership has resulted in cost, time and resources savings. Abstrakt is proud to work with such a successful company like Avatara and looks forward to seeing what else is in store for the partnership.
Learn more about Abstrakt Marketing Group can help your company grow with their Virtual Marketing Management program.