If you think your business could benefit from appointment setting, the next step is to work out how to incorporate this extra step into your sales operations.
You have two choices: use internal members of your team as appointment setters, or outsource all appointment setting to an external agency so your reps can dedicate all their energy to selling.
There are many advantages to outsourcing. Here are a few of the main benefits.
First off, you can benefit from the expertise that an outside specialist agency brings to the table.
A good sales appointment setting provider will have specialist knowledge and expertise since prospecting is their core competency. Even if you think your in-house team is versatile and up to the task, they’re probably not going to have the same level of expertise if they aren’t professional appointment setters.
It’s also rapidly scalable. If you have tight deadlines for pipeline acceleration, you might not have time to recruit and onboard new staff. In this case, it makes more sense to outsource it to a third-party firm that can help you accelerate your pipeline rapidly.
Finally, it’s often more economical. Sales appointment setting providers like Abstrakt offer a complete appointment setting package for a fraction of the cost of a single full-time employee.