Abstrakt uses cutting-edge lead generation technologies to deliver qualified leads to your company. Our sales tech stack keeps our Pipeline Outbound teams focused and efficient by providing productivity, automation, and scalability in operations. Keep reading to get to know the resources we use to build and maintain your predictable sales pipeline.
The Abstrakt Marketing Group B2B Sales Stack
To source, nurture, and close deals with prospects successfully, you need digital platforms and management tools that help you reliably generate leads and overcome challenges in the process. An effective sales stack minimizes manual labor and increases productivity. A B2B sales stack improves the processes involved in collecting contact information, organizing video conferencing, and tracking conversion rates.
Abstrakt Marketing Group uses a combination of lead generation tools to drive our outbound and digital marketing services. Our sales tech stack streamlines and automates processes to improve our outreach and increase sales. We’ve carefully selected and integrated every tool in our sales tech stack. If you want to understand what makes Abstrakt’s lead generation service strategies tick, you’ve come to the right place.
Salesforce Lead Generation
Customer relationship management (CRM) is Abstrakt’s bread and butter. This technology helps us manage company relationships and ensure our clients receive the attention they need. With Salesforce, we gain total visibility on our clients. From a dashboard interface, we track customer history, the status of our inbound and outbound projects, and any unaddressed service issues.
CRM is one of the fastest-growing business application software categories. The Salesforce platform provides updated and extensive data on our lead generation efforts. Sales managers can assess a client’s outbound sales pipeline and review prospect information at a glance, simplifying project management and ensuring our forecasts for your business growth are always accurate.
Customer care is Abstrakt’s top priority. With Salesforce, we’re able to treat CRM as more than a sales and marketing tool. Our outbound sales teams have the resources they need to monitor data across lines of business and gain insight into client and prospect interactions in every department. With a centralized and connected CRM platform, we directly manage qualified leads and send relevant marketing assets to prospects at the right time and through the most effective channels.
Salesforce optimizes our lead generation efforts by allowing sales teams to:
- Keep up-to-date prospect contact information
- View relevant documentation and industry best practices on an activity timeline
- Monitor marketing activities across channels
- Run marketing campaigns from a single platform
- Gain real-time analysis on email and social media campaigns
Automation With Lead Generation Technologies
Abstrakt uses software to automate repetitive tasks and promote connectivity between our processes, apps, and services. With an automated workflow, our sales managers can focus on the real work—cleansing and pursuing qualified leads to set fruitful sales appointments. When we don’t need to worry about micromanaging certain processes, we can dedicate all of our efforts to building your sales pipeline.
To cut down on busy work, Abstrakt uses:
Zapier
Zapier is an online automation tool that connects our apps and services. To automate a process, we build a Zap. A Zap consists of a trigger and at least one action. When a Zap is activated, the program runs the action every time a trigger event occurs. For example, if our sales teams wanted to add a lead to Salesforce every time a prospect submitted a demo request form, the trigger would be the demo request form, and the action would be to add the lead to Salesforce.
We can use Zapier to build sophisticated, automated responses to trigger events. With the filter feature, we can restrict Zaps to run only when a condition is met. If a sales manager wanted to receive an alert only when a specific email address contacted them, they can add a filter to ensure just that.
Paths allow Abstrakt to build even more complex workflows. These Zaps use if/then logic. For example, if A were to happen on our trigger app, then perform this action. If B happens, then another action follows, and so on. With well-defined rules, we can define paths that respond intelligently to a variety of trigger events.
Workato
Workato is an iPaaS (integration platform as a service). The software allows our IT team to build integrations at five times the speed of other integration services. Workato excels in connecting entire processes like business events and system actions to provide full automation. To automate workflows, we build recipes that consist of triggers and actions. Through the Workato platform, we harmonize human and machine tasks into one end-to-end flow.
Klipfolio
Klipfolio facilitates the collection, preservation, and analysis of Abstrakt’s operations and activities. The software gathers historical and current data and provides data service connections to link with every data source in our sales tech stack. Custom filters and calculated metrics ensure that what we track is what we’re looking for and that our evaluations are deep and valuable. Abstrakt is optimized for client success and continued growth.
Communication Through Lead Generation Tools
To grow your business, Abstrakt uses stellar communication and email marketing tools. By having visibility on our marketing efforts, we can effectively adjust our approach to prospecting leads and assess how qualified leads interact with the assets we send. Having strong communication channels for both internal and external collaboration also makes nurturing leads and keeping you in the loop much easier.
Campaign Monitor
Our writers strive to produce unique and tailored content that’s designed to tell prospects who you are and how you can help them. But sending out content is meaningless if we don’t have a way to measure how leads interact with the assets. Campaign Monitor captures data like open time, rates, and locations, as well as click-through on attachments.
Abstrakt guarantees optimal email performance by documenting clicks, shares, and bounces. Campaign Monitor creates reports that we use to revise our strategies and meet your expectations. We use sophisticated analytics tools to view how leads interact with your brand through email messaging and measure the direct impact of your campaign on conversions.
CloudCall
Communication is key to any outbound lead generation program. To connect and collaborate with potential clients and keep you updated on our activities, we use CloudCall. CloudCall is advanced communication software compatible with Salesforce that allows our sales teams to manage data and outreach all in one place.
CloudCall supports Salesforce lead generation by offering full integration with the platform. Thanks to CloudCall’s click-to-dial functionality, sales teams can contact qualified leads with a single click from our business software. Calls are automatically recorded and stored for review.
Pardot
Pardot is a marketing automation solution built on Salesforce. With Pardot, our sales managers track and measure the effect of our email campaigns on your ROI and conversion rates. We can take a deep dive into relevant metrics and come away with a holistic view of our strategies and their impact on your business. Because Pardot is integrated with Salesforce seamlessly, our processes are optimized and in total harmony with one another.
Zoom
With the challenges to communication introduced by the coronavirus pandemic, Zoom’s video conferencing capabilities have proven invaluable to Abstrakt’s collaborative efforts. Zoom is a cloud-based video communications app with features that include virtual video and audio conferencing, live chats, screen-sharing, webinars, and more. The app allows our sales teams to communicate with you effectively and keep you in the loop with our efforts to earn you qualified leads.
Calendly
Scheduling can be a chore. Calendly makes it simple. Using this app, we can schedule appointments and meetings without wasting time with all the back and forth usually involved. Rather than sending email chains and phone calls, we can send clients our availability with a simple link. Calendly ensures ideal scheduling for both parties by displaying all available openings in our calendar, readily translated to their respective time zone. The app lets us connect with you and get straight to business.
Teams
With the sudden shift to remote and hybrid workplace environments, Abstrakt has reconsidered how our marketing and sales teams communicate and collaborate on projects. To improve our organizational agility and ensure long-term success, we use Microsoft Teams. With Teams, we can hold one-on-one meetings with teammates, arrange large group meetings, and even host events and conferences. We can scale operations to meet our needs and maintain control in communications, ensuring a professional and pleasant working environment for our teams.
Microsoft 365
No B2B sales stack is complete without an effective document management solution. Microsoft 365 allows us to store and control access to sensitive documents at every stage of their life cycle. We can move documents around Abstrakt safely while our marketing and sales teams contribute, review, approve, and publish content.
Microsoft 365 offers the following benefits:
- File history to view who made changes and when
- Comprehensive folder and file-level security
- Easy collaboration with clients and Abstrakt team members
- Scalability
Abstrakt Uses an Industry-Leading B2B Sales Stack To Bring You Qualified Leads
Abstrakt Marketing Group is committed to your success. Our sales tech stack makes cleansing and pursuing prospects more manageable and effective and helps us set more appointments and improve conversion rates. If you think you could use outbound marketing for your business, trust the growth experts at Abstrakt to help.
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