Who is Abstrakt Marketing?

Abstrakt Marketing Group is a St. Louis based marketing firm founded on the principle that we will produce results and stand by our work. We offer fresh ideas, creative designs and strategic thinking to help our clients execute marketing programs that will grow their business. We know our clients expect a clear plan for results and return on their investment and therefore we build our strategies around that expectation. Employing our expertise in full-service advertising, web marketing and lead generation - Abstrakt helps our clients increase revenue, while reducing costs.

 

FEATURED BLOG...

Blog Writing in the Choppy Seas of Credibility

In the muddled sea that we call the blogosphere, news and opinions of all shapes and sizes float near the surface…and they’re coming from all directions. Since mainstream media has dipped their toes into the waters, it’s becoming more difficult than ever to discern an author’s credibility about their subject matter.

Amid all that clutter, here are some tips that can go a long way into establishing credibility in a world where 75% of those online get their news via either e-mail or posts on social networking sites:

Cite your qualifications on the subject matter. If you’ve surfed on the Internet, it’s clear that blogs are everywhere, ranging in subject matter from automotive reviews to Zen gardening. In order to stand out from the crowd, be open and cite your qualifications — it inspires a sense of confidence to readers and instills into their minds that your site should be an information destination.

1.  When offering an opinion, there’ll be those who dissent. When sharing your opinion with others on a faceless medium, it helps to have an understanding that it won’t be widely accepted by your audience…and they’ll let you know! But don’t be dissuaded into continuing onward: readers that contribute dissenting opinions show that they’re engaged to the message being delivered.

2.  Respond to comments. The second point illustrates that responses to posted opinions are a good thing as it shows your audience is engaged to the message. So return the favor by responding to them. Interacting with your audience can have two-fold results: it establishes a sense of community and gives the audience an impression of credibility by standing by your message.

3.  Building relationships. The key to establishing credibility in a community is relationship building among your peers. It can be as simple as leaving comments on their blogs, promoting them on Twitter or even ‘guest blogging’ for them on varying social networking sites. Keep in mind, though, that this process is a marathon, not a sprint. Be patient.

4.  Consistency. Life can get in the way of being dedicated to blog writing. It happens. However, being consistent is vital in developing credibility in that it gives the perception of commitment to the audience. Develop a schedule for posting and stick with it. The results may just surprise you.